BetMGM has partnered with Richard Childress Racing (RCR). This marks the first partnership between a NASCAR team and sports betting operator.

BetMGM will collaborate with the iconic NASCAR team on a variety of marketing activations, including primary sponsorship for select races in the 2021 NASCAR Cup Series.

“BetMGM is at the forefront of the sports betting and online gaming industry and Richard Childress Racing can certainly relate to their pioneering vision. This innovative relationship will provide opportunities to collaborate in new and groundbreaking ways,” Richard Childress, Chairman and CEO of Richard Childress Racing, said.

“Richard Childress Racing is one of the most respected and formidable teams in motorsports. Together we will develop compelling marketing opportunities and activations that introduce the BetMGM sports betting brand to NASCAR fans worldwide,” Matt Prevost, Chief Revenue Officer at BetMGM, said.