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Everi Acquires Strategic Assets From Provider of Casino Loyalty and Marketing Technology, Micro Gaming Technologies

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  • Strategic tuck-in acquisition further bolsters Everi’s competitive position in the growing market for casino-focused loyalty and marketing technology
  • Advances Everi’s future-forward path to a “Digital Neighborhood” that provides an enhanced gaming experience for casino patrons while driving operator efficiencies
  • Transaction expected to be immediately accretive to earnings and Adjusted EBITDA

Everi Holdings Inc. (NYSE: EVRI) (“Everi” or the “Company”), a premier single-source provider of gaming products, financial technology and player loyalty solutions in the gaming industry, today announced that its wholly owned subsidiary Everi Payments Inc. has acquired certain strategic assets of Micro Gaming Technologies Inc. (“MGT”), a privately owned provider of self-service casino loyalty and marketing products and promotional tools and apps. MGT’s products, software and technologies for casino operators represent an attractive, complementary addition to Everi’s portfolio of FinTech products and services. The acquisition also provides Everi with a portfolio of customer locations where MGT’s solutions are currently installed, including at properties of many key Everi customers.

Under the terms of the transaction, Everi acquired certain assets of MGT for an initial payment at the time of closing of $15 million, with a further $5 million to be paid April 1, 2020 and $5 million on December 24, 2021.  Everi expects to fund the acquisition from existing cash on hand and future cash flow.

Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader, said, “The acquisition of the MGT assets will further strengthen our ability to provide our customers with a one-stop shop of comprehensive, integrated solutions that enable a seamless, convenient experience for casino patrons while delivering operational efficiencies for casino operators. By combining our existing Everi player loyalty and marketing solutions with these assets from MGT, we will be better positioned to offer our customers the industry’s most extensive suite of loyalty and marketing technology. We have already begun the process of developing a roadmap for integrating the best functionality of MGT’s platform with the best of our existing loyalty and FinTech suite of products and services with an eye towards further strengthening our overall solution set.

“We see a significant opportunity for growth in the player loyalty market and the planned acquisition of the MGT assets represents a significant step forward in our goal to establish loyalty and marketing-based services as a meaningful growth driver for our business.  In addition, combining the product capabilities of MGT’s solutions with our innovative existing and planned FinTech digital products will help accelerate the development and commercialization of our ‘Digital Neighborhood.’ We are extremely focused on driving our vision of providing seamless, integrated, real-time, self-service connections that offer our casino customers the ability to aggregate a guest’s interactions providing for a 360-degree view of their spending patterns within the casino enterprise.”

Forward-Looking Statements
The forward-looking statements in this press release are subject to a variety of risks and uncertainties, including those set forth under the heading “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our periodic reports filed with the Securities and Exchange Commission (the “SEC”), including, without limitation, our Annual Report on Form 10-K for the year ended December 31, 2018, and are based on information available to us on the date hereof.

These cautionary statements qualify our forward-looking statements and you are cautioned not to place undue reliance on these forward-looking statements. Any forward-looking statements, including the acquisition of certain assets discussed herein and any expected benefits from those assets and combining said assets with Everi’s existing business, speaks only as of the date, today December 30, 2019, on which it is made, and we do not intend, and assume no obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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Red Rake Gaming launches with BetMGM

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Red Rake Gaming, is thrilled to announce the latest milestone in its North American expansion strategy: the launch of its top-performing online slots with BetMGM, a premier iGaming and sports betting operator. This partnership marks a significant step in delivering Red Rake Gaming’s diverse and innovative slot portfolio to a broader audience in the burgeoning North American market.

The collaboration with BetMGM allows players to enjoy an array of Red Rake Gaming’s most popular titles, renowned for their engaging mechanics, stunning graphics, and immersive gameplay. Key titles include the fan-favorite “Age of Olympus: Apollo,” the action-packed “Super 30 Stars,” and the adventure-filled “Big Size Fishin’ all of which have consistently topped performance charts globally.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership: “We are ecstatic to partner with BetMGM, a leader in the rapidly growing North American iGaming market. Our games have consistently proven to be strong performers, and we are confident that BetMGM’s players will appreciate the unique experiences that our titles offer. This collaboration represents a significant step in our strategy to expand our footprint in North America, and we look forward to a successful partnership.”

The integration of Red Rake Gaming’s slots into BetMGM’s platform is set to enhance the operator’s extensive game library, offering players even more choices and elevating their gaming experience. This move is part of Red Rake Gaming’s broader strategy to expand its presence in regulated markets across North America, continuing to build on its reputation for delivering premium content.

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20 000 EUR donated by RocketPlay at AskGamblers Awards Charity Night

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On June 13, the AskGamblers Awards concluded with a highly anticipated grand finale in Belgrade. Esteemed guests, industry experts, officials, and partners gathered to witness the live crowning of winners across multiple categories. The night before the gala was dedicated to the annual AskGamblers Awards Charity Night, where an impressive 106 500 EUR was raised for charity, setting a new record.

RocketPlay Casino proudly participated in the AskGamblers Awards Charity Night, contributing 20 000 EUR to the total amount raised. This donation underscores RocketPlay Casino’s commitment to supporting charitable causes and giving back to the community.

Pavel Kolesnyk, RocketPlay’s Affiliate Team Lead, attended the event and shared his thoughts: “The AskGamblers Awards Charity Night was an outstanding event, showcasing the industry’s dedication to philanthropy. The organization was top-notch, and it was inspiring to see so many companies come together for a good cause. RocketPlay Casino is honored to be part of such an impactful initiative.”

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RocketPlay is an online casino prioritizing player satisfaction and delivering a thrilling gaming experience. The casino has exceptional customer loyalty, reflected in outstanding ratings on AskGamblers and Trustpilot. It holds an 8.7 out of 10 rating on AskGamblers and ​​Casino Rank of 9/10 from the platform itself. Additionally, RocketPlay has certificates of trust from Chipy.com and Casino.guru. RocketPlay offers a VIP program with bonus rewards and a selection of 3000+ slots, along with responsible gaming tools. The platform remains committed to excellence and continues to innovate, making it a strong competitor in the online casino industry.

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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

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With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

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FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events. 

 

Key Features:

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Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed.. 

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.

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The post Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data appeared first on European Gaming Industry News.

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