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Black Fire Innovation Highlights Opening of Debut Building at Harry Reid Research and Technology Park

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Research and innovation in Southern Nevada have taken a major step forward with the opening of the debut building at the UNLV Harry Reid Research and Technology Park in Las Vegas.

Nevada Governor Steve Sisolak, former U.S. Senate Majority Leader Harry Reid, and a host of federal, state, and local officials joined leadership from Gardner Company, UNLV, and Caesars Entertainment to formally mark the completion of a building that will serve as a catalyst to unite business, stimulate research, and advance economic development efforts in Southern Nevada.

“The economic and academic benefits of the research park are strong. Black Fire Innovation will create opportunities for collaboration between industry and academia that simply aren’t possible on many college campuses today,” Governor Sisolak said.

The four-story, 111,000 square-foot innovation building is the first project completed by Gardner Company as part of a master-planned development envisioned by UNLV, the UNLV Research Foundation, and Gardner for the tech park.

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“Gardner Company is immensely proud to commemorate the completion of Building One in the UNLV Tech Park. A campus of this magnitude will foster collaboration and innovation across businesses, UNLV students, innovators and entrepreneurs and will greatly help shape the research and innovation landscape here in Las Vegas and beyond. We are incredibly gracious for our partners and tenants who have allowed us to see our vision come to fruition,” Dan Stewart, partner and vice president of development at Gardner Company, said.

The centerpiece of the debut building is Black Fire Innovation, which brings UNLV and Caesars Entertainment, one of the world’s most diversified casino-entertainment providers, together in one space to advance current trends in hospitality and gaming technology. Black Fire is a technology hub where new gaming and hospitality concepts will be created and tested in a 43,000 square-foot innovation space that includes elements of mock hotel rooms, a casino floor and sportsbook, an esports studio, and virtual reality facilities.

“Black Fire Innovation, and the research park more broadly, exemplify the positive impact that can occur when the university and business community come together with a common goal. The park and its related partnerships provide a gateway for companies to enter our regional business ecosystem, which elevates our research potential, offers unparalleled opportunities for our students, and in turn strengthens our economy,” Zachary Miles, UNLV associate vice president for economic development and executive director of the UNLV Research Foundation, said.

Through partnerships like Black Fire Innovation, the tech park serves as a proving ground for new ideas that will expand Southern Nevada’s leadership role in hospitality and gaming. It’s also attracting the world’s leading technology companies, who want to have a presence in the region and partner with industry leaders from Caesars Entertainment and UNLV.

“Caesars Entertainment has been at the forefront of gaming and innovation for many years. Collaborating in partnership with UNLV, one of the nation’s top gaming research institutions, is the perfect recipe for success. Black Fire Innovation is unprecedented, bringing together top researchers and industry experts in a unique and dynamic environment that enables emerging student talent, technology partners and the community to work together. Caesars strives to provide the best possible guest experience, as technology evolves its exciting that these types of advancements could be conceived and perfected at Black Fire,” Caesars Entertainment CEO Tony Rodio said.

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Dr. Jennifer Shatley

New Trade Association Launches Unprecedented Effort to Strengthen Responsible Online Gaming, Promote Best Practices

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The Responsible Online Gaming Association (ROGA), an independent trade association launched by seven of the largest U.S. legal mobile gaming companies, will actively promote a new industry-wide best practices charter, overseen by one of the world’s foremost experts in the field of responsible gaming (RG).

This unprecedented effort will be led by Dr. Jennifer Shatley, a deeply respected responsible gaming executive with more than 25 years of experience in the industry. She will serve as ROGA’s full-time Executive Director, and her role will be to facilitate widespread education to all relevant parties on the subject of responsible gaming.

ROGA will embark on a series of initiatives under Dr. Shatley’s direction. These include research, consumer and industry responsible gaming education and awareness, promoting responsible gaming best practices, an independent data clearinghouse, and an independent certification program.

Demonstrating their commitment to this endeavor, initial member companies – who together represent more than 85% of the legalized online sports betting and iGaming industry – have pledged more than $20 million in support of ROGA’s mission in year one. ROGA’s member companies include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment.

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“I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming. Many of America’s largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness. By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” said Dr. Shatley.

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Compliance Updates

Play’n GO awarded Pennsylvania license 

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Play’n GO has continued on its upward trajectory in North America by landing its latest US iGaming licenses and will soon supply its award-winning content portfolio to operators and players in Pennsylvania and Delaware

These licenses are the fifth and sixth obtained by the Swedish gaming giants in the USA, following New Jersey, Michigan, West Virginia, and Connecticut.

Play’n GO have taken a dual-pronged approach to its strategy in North America, with these US licenses being complimented by the company’s success north of the border in Canada, where Play’n GO was one of the first suppliers to be licensed to supply slot games in the province of Ontario.

Although early in its American journey, Play’n GO games such as Piggy Blitz, make regular appearances in the top 15 most popular titles in all of North America*.

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Magnus Olsson, Chief Commercial Officer for Play’n GO, said: “Play’n GO content is the most conducive to player retention across the industry. With player acquisition costs sky high in the US, we’re pleased to be able to offer operators in Pennsylvania access to our content which will keep players coming back for more.

“We are determined to be the number one casino gaming supplier in every regulated market in the world, and given that we are thriving in more than 25 jurisdictions around the world where we have a license, we fully expect a similar success story in Pennsylvania in the coming years.”

Play’n GO is set to release more than 50 online slot titles in 2024 and is active in more than 25 regulated jurisdictions worldwide, including Ontario, New Jersey, Michigan and West Virginia in North America.

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Experi-MENTAL

Lightning Box concocts scientific experiment with new release Experi-MENTAL

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 Light & Wonder, Inc. (NASDAQ and ASX: LNW) (together with its subsidiaries, “Light & Wonder” or “L&W”) announced the launch of its new game, Experi-MENTAL, stacked with features, modifiers and a clash with the mad scientist.

Experi-MENTAL has two in-game features to enhance the overall player experience.

This 3×5 title, exhibits the distinctive Expanding Wild Feature, which can award huge prizes for players should the Wild Brain symbol expand and replicate by five times during the Free Games round.

When players enter the mad scientist’s lab, they will stumble across the Upgrading Feature, which zaps the 9, 10, J, Q, K or A symbols into high-paying icons, including Test Tubes, Power Switch, Cat, Pug or Man. The wins are then accumulated and paid out once the reels have stopped spinning.

The Barrel Pick Feature can radio-activate the feature by awarding an extra 15 Free Games, as players are presented with highly dangerous barrels with an unknown material.

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A meter appears when players select a barrel, with a red area and a green area in view. Landing on the meter’s green area ensures the Free Games round is triggered and additional games are awarded but landing in the red zone activates only the round itself.

The classic Free Games mode is unlocked when Scatter symbols appear, with five Scatters granting the maximum of 10 Free Games and the Barrel Pick Feature. During the round, Free Games can be retriggered at any time.

Experi-MENTAL is set to go live with Caesars in New Jersey, Michigan and Ontario initially, and will be available at a later date to customers of Light & Wonder’s industry-leading OPENGAMING platform.

 Michael Maokhamphiou, Studio Director at Lightning Box, said: “Experi-MENTAL is one Wacky slot game, and we believe it can propel our slots onto the next level.

 “During this game, players can unlock some new features, which add a dramatic element to this slot and classic round that are a cornerstone of Lightning Box’s portfolio. We are in no doubt will love taking on the mad scientist in this epic title.”

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 Rob Procter, VP of Game Development at Light & Wonder, said: “2024 is going to be a big year for Lightning Box and the launch of Experi-MENTAL gives players the opportunity to showcase this thrilling game.

 “With a variety of different features exhibited on this captivating title, it sets Lightning Box apart from its competitors, ensuring the player experience is unrivalled.”

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