AGA
AGA Kicks Off Responsible Gaming Education Month, Celebrating 25th Anniversary of Industry’s Commitment
Responsible gaming awareness remains high as legal industry expands
The American Gaming Association (AGA) commenced Responsible Gaming Education Month (RGEM) 2023 today with new consumer survey data showing the strength of responsible gaming awareness.
As legal gaming expands, consumers continue to report high levels of responsible gaming engagement with 84 percent of past-year gamblers aware of at least one responsible gaming resource, including 91 percent of sports bettors.
Past-year gamblers also report high confidence in the effectiveness of responsible gaming tools, policies and initiatives. Three-quarters or more of players consider the following measures effective ways to encourage responsible play:
- Deposit limits (85%)
- Time limits (78%)
- Wager limits (77%)
- Employee training (77%)
- Industry code of conduct (75%)
“Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming and implementing tools that our customers engage to bet responsibly,” the Responsibility Vice-President for the AGA, Cait DeBaun, said. “Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”
Importantly, as legal sports betting grows in new and existing markets, the survey underscores the value of advertising in driving responsible gaming awareness. More than half (53%) of sports bettors report seeing an increase in responsible gaming messaging over the past year.
Marking the industry’s 25th annual celebration of responsible gaming in September, RGEM 2023 will feature four weekly themes that the industry will activate on:
- Empowering customers to play responsibly | September 1 to 10
- Legal, regulated gaming protects players | September 11 to 17
- Building a responsible gaming culture within | September 18 to 24
- Advancing responsible gaming with research | September 25 to 30
“This month provides a focused opportunity for the gaming community to come together to highlight and advance our efforts,” said DeBaun. “We look forward to joining with our members, regulators, leagues, media and all stakeholders to uphold our collective responsibility for responsibility.”
Find full RGEM details and resources to participate including a toolkit for turnkey activation here.
Background
- Beyond regulatory commitments, AGA members agree to abide by the Responsible Gaming Code of Conduct and Responsible Marketing Code for Sports Wagering; voluntary commitments that set a high standard to protect players.
- AGA’s Have a Game Plan, Bet Responsibly campaign will also feature prominently during RGEM 2023, bringing together leagues, teams, operators and other sports betting stakeholders to educate consumers on responsible wagering.
- 34 states and the District of Columbia feature operational commercial gaming markets including casino gaming (27), sports betting (30) and iGaming (7).
Methodology
YouGov, on behalf of the AGA, conducted an online survey from August 3 to 10, 2023, among a nationally representative sample of 2,018 Americans aged 21 and over. The margin of error is +/- 2 percent and greater among subgroups.
Today, DraftKings Incorporated (DraftKings) (Nasdaq: DKNG) announced plans to launch its top-rated online sportsbook in North Carolina on March 11, 2024. This announcement is the culmination of DraftKings’ continued work with stakeholders and regulators across North Carolina to offer fans a responsible form of sports betting. Earlier this year, DraftKings and NASCAR agreed to terms on a written designation agreement, paving the way for the digital sports entertainment and gaming company to operate in the state. Once live in North Carolina, the DraftKings Sportsbook will be available in 27 United States states, in addition to Ontario, Canada.
North Carolina is known for its strong sports culture, housing the majority of the NASCAR industry, professional teams in the NFL, NBA and NHL as well as several universities competing at the Division-I level. Starting from March 11, DraftKings will provide eligible fans in the state several new and responsible ways to get in on the action. DraftKings’ online sportsbook provides a wide variety of betting markets and key offerings such as same-game parlays, in-game betting, special odds boosts and more on a safe, regulated platform with various customer protections in place such as deposit and time limits, access to responsible gaming resource materials, cool off and self-exclusion features along with DraftKings’ all new My Stat Sheet, an innovative responsible gaming feature that shows customers exactly how much time they’ve spent on DraftKings and the total amount of deposits they’ve placed on the platform.
“With the NCAA Tournament right around the corner and the NASCAR season in full throttle, we are thrilled to be launching our top-rated sportsbook app in North Carolina,” the President for DraftKings North America, Matt Kalish, said. “‘The Tar Heel State’ is home to a passionate fanbase and some of the most iconic college basketball programs of all time, making this an exciting time to introduce legalized online sports betting. We’re proud to be working alongside NASCAR as our market access partner and look forward to enhancing the fan experience across North Carolina with a fun, safe and seamless sports betting product.”
To celebrate the launch of legalized mobile sports betting going live in North Carolina, DraftKings, in collaboration with NASCAR, is teaming up with Carolina Panthers legend Greg Olsen for a ceremonial first bet on March 11, 2024. The event will take place at the NASCAR Hall of Fame in Charlotte and feature remarks from Olsen as well as DraftKings Chief Commercial Officer Jeremy Elbaum and North Carolina State Representative Zack Hawkins.
In addition to hosting the ceremonial first bet in North Carolina on March 11, DraftKings is also recognizing Problem Gambling Awareness Month (PGAM) in March, led by the National Council on Problem Gambling (NCPG) to increase public awareness of problem gaming and the availability of prevention, treatment and recovery services. DraftKings works closely with the NCPG to highlight the company’s responsible gaming initiatives and resources such as cool offs, limitations, key partnerships and mental health services.
Both active members of the American Gaming Association (AGA), DraftKings and NASCAR are committed to promoting the AGA’s Have A Game Plan: Bet Responsibly public service campaign, which educates customers on responsible gaming best practices such as establishing and adhering to a budget and only engaging with legal, regulated operators. DraftKings is committed to creating inclusive and responsible pathways for people to build, create, imagine and innovate through the DraftKings SERVES program.
Eligible customers in North Carolina can access the latest betting markets and more by downloading the DraftKings Sportsbook app available via iOS and Android. DraftKings is committed to providing customers with resources to help bet responsibly. Customers can review DraftKings’ responsible gaming tools here. For additional problem gaming support or services, North Carolina customers can call 1-800-GAMBLER.
AGA
AGA to Host State of the Industry Presentation, Release Report on Record-Breaking 2023 Commercial Gaming Revenue
The American Gaming Association (AGA) will hold its annual State of the Industry presentation with AGA President and CEO Bill Miller on Tuesday, February 20 at 11:30 AM ET/8:30 AM PT.
During the presentation, the AGA will release full-year 2023 commercial gaming revenue numbers, discuss gaming’s third consecutive record-setting revenue year, provide analysis on the current gaming landscape, and preview AGA priorities for 2024.
Media are invited to a press call immediately following the presentation for Q&A.
What: AGA State of the Industry: Gaming’s Look Ahead & 2023 Commercial Gaming Revenue Tracker Release
Who: AGA President and CEO Bill Miller and Vice President, Research David Forman
When: Tuesday, February 20, 2024 at 11:30 AM ET/8:30 AM PT
Where: WEBINAR REGISTRATION | PRESS CALL REGISTRATION
AGA
*MEDIA ADVISORY* AGA to Host State of the Industry Presentation, Release Report on Record-Breaking 2023 Commercial Gaming Revenue
The American Gaming Association (AGA) will hold its annual State of the Industry presentation with AGA President and CEO Bill Miller on Tuesday, February 20 at 11:30 AM ET/8:30 AM PT.
During the presentation, the AGA will release full-year 2023 commercial gaming revenue numbers, discuss gaming’s third consecutive record-setting revenue year, provide analysis on the current gaming landscape, and preview AGA priorities for 2024.
Media are invited to a press call immediately following the presentation for Q&A.
What: AGA State of the Industry: Gaming’s Look Ahead & 2023 Commercial Gaming Revenue Tracker Release
Who: AGA President and CEO Bill Miller and Vice President, Research David Forman
When: Tuesday, February 20, 2024 at 11:30 AM ET/8:30 AM PT
Where: WEBINAR REGISTRATION | PRESS CALL REGISTRATION
For questions about this event or AGA’s Commercial Gaming Revenue Tracker, contact [email protected].
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