Advanced betting solutions provider UltraPlay has reported a record-breaking increase in the eSports betting volume and turnover after COVID-19 hit the sports sector.
The company has reported a 500% turnover growth since mid-March 2020 compared to an average yearly increase of 30% by the end of 2019. Bets’ growth, including the number of bets, reached 450% growth for the same period. There is a 22% increase in the number of bets per player daily, according to UltraPlay. The reported data is accumulated by the coverage of 34 eSports, 16 of them offered with live odds on the leading eSportsbooks powered by UltraPlay.
With traditional sports events canceled or postponed, eSports stepped up and offered many new opportunities for its fans and bettors. UltraPlay increased its CS:GO events by 15%, all offered with pre-match and live odds, while Dota 2 events’ coverage was increased by 20%. League of Legends continues to be offered with its previous number of events. By the end of 2019, LoL recorded a turnover increase of over 65%. The three main eSports titles continue to be responsible for 60% of the betting volume, but this percentage is gradually going down due to a recent spike in interest in sports simulators.
UltraPlay also reports another promising trend related to the games that simulate sports such as football, basketball, and hockey – FIFA, NBA2K, and NHL. Due to the gap in the sports bettors’ previous choices, there is an increase in FIFA’s and NBA2K’s percentage in the overall eSports betting turnover.
These titles are offered with an enormous amount of events by UltraPlay’s eSports trading department on a weekly basis. According to UltraPlay, FIFA breaks records compared with the period before COVID-19 with 1500 events weekly, 90% of which are offered in-play on the provider’s clients, where NBA2K comes with over 500 events, all of them offered with live odds. UltraPlay also offers more than 250 NHL events weekly, 70% of those going live. Overall, UltraPlay covers over 3500 events weekly, 90% of them with live odds.
Peter Ivanov, Head of Trading at UlraPlay commented: “We believe eSports could be the profitable alternative to many sportsbooks looking for a solution at the moment. And it won’t be a short-term solution; rather it will gain more power in the next following months and years. From the data we collected since mid-March, we are certain that the eSports potential will be further released.
He added: “Esports is the next generation of bettors’ way of entertainment and operators need to make this leap forward as soon as possible.”
UltraPlay has also announced an increased interest in their eSports betting solution ODDS.GG from many leading online operators now looking to expand into eSports. The multi-awarded product ODDS.GG has an easy-to-use infrastructure and integration process through its API key.
The B2B betting provider started offering eSports pre-match and live odds back in 2014, where the sector was less known and risky. For the past 6 years, the company has enhanced its offering to 34 titles, 16 of them covered with live odds. On a monthly basis, UltraPlay offers 6000+ events with pre-match odds as well as 5500+ events with live odds. The eSports punters can choose from more than 200 markets on most of the games.
UltraPlay is a modern technology company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white-label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co
QUEEN ELIZABETH OLYMPIC PARK, THE UK’S HOME OF ESPORTS
Queen Elizabeth Olympic Park is fast becoming the home of esports in the UK, with its premier esports arena, Copper Box Arena, at the centre of this rapidly growing industry as it welcomes the World Series of Warzone Global Finals.
London’s third largest arena has already hosted major esports tournaments featuring popular games such as Apex Legends, League of Legends (LoL Esports), Gran Turismo, among many others, drawing in avid esports fans from all over the world.
- Queen Elizabeth Olympic Park welcomes esports tournament World Series of Warzone Global Finals.
- The leading innovation campus, Here East, on Queen Elizabeth Olympic Park, is now home to a thriving esports community and promoter Esports Engine.
- The global games market has more than doubled in value from $70.6Bn in 2012 to $180.1Bn in 2021.
- Hub of esports education with courses at Staffordshire University London based at Here East and College of Esports at Lee Valley VeloPark.
Copper Box Arena, managed by GLL, a charitable social enterprise and worker-owned cooperative, operating under the community-brand, Better will welcome the World Series of Warzone Global Finals on Saturday 16th September.
The world’s best Warzone players will battle it out live for a staggering $600,000 in prize money. The event will even include the iconic Solo Yolo event, which will see 150 Warzone demons go rogue, battling it out individually for a chance to claim the crown and a whopping $100,000 prize for the last player standing.
The last CoD event in London was back in 2020 when the London Royal Ravens held some of their electrifying home matches at Copper Box Arena.
The 7,500 seater arena’s flexibility enables it to accommodate the diverse event set-ups different esports events require from a full auditorium, to accommodating event and expo combined, from end stage to centre stage to projection onto the field of play itself.
The Mayor of London, Sadiq Khan, said: “Queen Elizabeth Olympic Park is a global leader in esports. The Park is harnessing this growing industry, becoming a hub for skills training and jobs in the sector, and helping to create a better, more prosperous London for all. The eyes of the gaming world will be on the Copper Box Arena this week, as tens of thousands of visitors take part in the exciting programme of events, with millions more joining in online.”
Lyn Garner, Chief Executive of the London Legacy Development Corporation, said: “It’s fantastic to be welcoming another esports event to the Copper Box Arena which has established itself as the capital’s prime esports venue. The esports cluster evolving here on Queen Elizabeth Olympic Park drives huge opportunities for learning and jobs and makes a major contribution to the economy.”
Gavin Poole, CEO of Here East, said: “It is wonderful to see the Queen Elizabeth Olympic Park’s transformation into a vibrant hub for the esports community. Home to world-class tech companies, leading educational institutions and creative businesses, Here East has long supported innovation in the gaming industry. We are thrilled to be at the forefront of this rapidly evolving sector, solidifying East London’s reputation as the leading destination for esports in the UK.”
Stuart Hutchison, General Manager at Copper Box Arena, said: “We’re immensely proud to be part of the emergence of esports. Copper Box Arena is rapidly becoming the home of esports in the UK after hosting huge tournaments such as League of Legends and Apex Legends already this year. We are now excited to be bringing yet another high-profile game to life in Call of Duty Warzone.”
Esports has garnered immense popularity, with viewership for events rivalling that of traditional sports, and the park is at the forefront of embracing this global phenomenon. As esports continues to capture the hearts of many, Queen Elizabeth Olympic Park is positioning itself as a leading destination for esports in the UK, offering a dynamic and cutting-edge environment for esports tournaments, athletes, and fans alike.
XFINITY ANNOUNCED AS OFFICIAL SUPPORTING PARTNER OF THE ESPORTS AWARDS
The Esports Awards are the most prestigious night on the esports calendar. Xfinity is now its Official Supporting Partner. This exciting partnership between the United States’ largest Internet provider and the premier platform for recognition in esports excellence and highlights the growing significance of esports on a global scale.
As part of the partnership, Xfinity will present the Esports Content Creator of the Year award during the main ceremony at Zouk Las Vegas on November 30th. This year, the Esports Awards and Xfinity are offering the Ultimate VIP Esports Awards Experience. This initiative through Xfinity Rewards- Xfinity’s free customer appreciation program – aims to reward passionate esports fans with a once-in-a-lifetime opportunity to attend the Esports Awards ceremony as VIP guests, sharing the spotlight with their favourite influencers and celebrities.
“This partnership with Xfinity represents a significant milestone for the Esports Awards.” said Mike Ashford, CEO of the Esports Awards “Xfinity’s dedication to innovation and the esports community aligns perfectly with our mission to celebrate the incredible talents and achievements within the industry.”
Mark Cruz, Senior Director of Brand Partnerships at Xfinity, commented “As one of the premier industry events, the Esports Awards are the perfect partner to help reinforce how we deliver the best gaming experience on the Xfinity 10G Network. We’re excited to continue to fuel the next generation of gamers, keeping them connected to their online communities.”
The Esports Awards’ goal of elevating the esports industry aligns seamlessly with Xfinity Internet’s commitment to providing gamers with the ultimate experience. The Xfinity 10GNetwork stands as the pinnacle of Internet service for gamers, boasting unrivalled reliability, capacity, and low latency.
However, the commitment to excellence doesn’t end there. Xfinity is continually at the forefront of innovation, with plans to further enhance the Xfinity 10G Network in the coming months, making it even smarter, faster, and more reliable. Their plans for multi-gig symmetrical speeds and ground breaking ultra-low latency features will reshape the gaming experience, making it the Internet provider of choice for players who are serious about what they love.
The 2022 Esports Awards ceremony, held at Resorts World Las Vegas, was a monumental event attended by some of the biggest names in esports and beyond, including PUBG MOBILE, LOUD, and Matthew ‘Nadeshot’ Haag, who were honored with awards. The 2022 Esports Awards campaign also achieved remarkable milestones, with over 17 million total viewers, 115 million impressions, and 10 million votes cast.
Key dates include:
- 20th September: Pro and On-Air nominees reveal
- 13th – 20th November: Turbo voting period–votes are worth double
- 20th November: Voting closes on all categories but 3
- 25th November: Voting closes for Esports PC Player, Esports Organisation and Esports Team of the Year
- 27th & 28th November: Inaugural Scholars
- 29th & 30th November: Esports Awards 2023
Unveiling the Ultimate Gaming Showdown: Stryda and Riot Games Present the Valorant Nordic Clash Championship
eSports powerhouse Stryda has again joined forces with Riot Games to announce the Stryda Valorant Nordic Clash championship. This much-anticipated tournament calls on gamers of all levels to showcase their skills against one another across the Nordic region.
Commencing in October and culminating in a nail-biting grand finale in December, the Stryda Valorant Nordic Clash tournament promises an extraordinary display of skill, strategy and intensity. This collaboration serves as a testament to the unrelenting commitment of both Stryda and Riot Games to elevate and celebrate the talents of eSports players.
New Addition: Clan Events
At the same time as unveiling the Stryda Valorant Nordic Clash, Stryda is thrilled to present a revolutionary addition to its platform, Clan Events. Launched this week, Clan Events offers a fresh and engaging competition format that not only provides users with a new level of activity but also serves as a way to qualify for the upcoming Stryda Nordic Clash. Clan Events centres around collaborative team play; members must unite their skills to accumulate points. The primary objective is for clan members to team up as a party of five (a 5-stack) and play Valorant matches. Victory earns the clan one point while a defeat results in losing one point. Clans then compete based on their accumulated points, vying for the top spot on the leaderboard.
Distinctive Features of Clan Events
Unlike Stryda’s existing competition format, Ladders, Clan Events boasts distinct characteristics that set it apart:
- Free participation: Engaging in Clan Events comes at no cost, ensuring accessibility for all users.
- Collective play: Clan Events emphasize collaborative play, requiring a team of five clan members to participate in each match.
- Unique scoring system: The scoring system is tailored exclusively to Clan Events, enhancing the competitive dynamics and fostering strategic gameplay.
This innovative addition not only widens the horizons for eSports enthusiasts but also introduces a new way for clans to prove their strength on the gaming stage.
- Go Big or Go Home: High Roller Casino Bonus Canada Explained
- PointsBet Canada Renews The Sweep 16 Bracket Challenge with Spotlight Sports Group Ahead of Second Annual PointsBet Invitational Curling Tournament
- Play’n GO make a break for the piggy bank in Piggy Blitz
- GeoComply and Citi launch the second edition of “The Challenger Series” in Las Vegas
- AvatarUX partners with BetConstruct to further expand international footprint
- Niko Partners ‘India Games Market’ Report – India retains title as Asia’s fastest-growing video games market in 2023
- Get back to basics and win big in latest ‘Powered by OneTouch’ title Mo Mo Moolah
- Gaming Corps’ sizzling Super Hot Stacks slot brings Free Spins and Bonus Guarantees
- Get clucky in 3 Oaks Gaming’s Little Farm: Hold and Win
- Soft2Bet Takes Aim at Italian iGaming Market Through Strategic Licensing
- Playtika Unveils the Thrilling Crime Saga Ghost Detective from Wooga Exclusively on Netflix Games
- Leading Law Firm Poppleston Allen Comments on People’s Postcode Lottery’s ASA Ruling
- Star Guests Boost Viewing Figures as Successful Big Sam Show Provides Returns for William Hill
- Banksy ‘Girl with Balloon’ Sold to Fund New Purpose-Driven Gaming World, VistaVenus
- Dubai Racing Club Opts for TPD’s Horse Tracking Solution
Asia4 weeks ago
INSIDE QUANTUM GAMING’S STRATEGIC PARTNERSHIP WITH JAPAN SOLUTIONS: EMPOWERING SUCCESS IN THE JAPANESE MARKET
Drew Svitko4 weeks ago
Scientific Games Launches The Game of Life Scratch, Fast Play and Digital Lottery Games with World-Leading Pennsylvania Lottery
Latest News3 weeks ago
Arctic7 Accelerates Growth With New Barcelona Studio and First Details of New Internally Developed Game
a top advisory firm in the gambling industry4 weeks ago
SCCG Management Announces Strategic Partnership with Yepp for Innovative Fan Engagement Software Solutions
Compliance Updates4 weeks ago
Kate Nicholls OBE to join UK Gambling Minister, Shadow Minister and fellow industry CEO’s at 2023 bacta Convention
Asia4 weeks ago
PAGCOR RELEASES 1ST TRANCHE OF AID TO OVP
Asia2 weeks ago
Kazakhstan President Directs Govt Agencies to Limit Gambling for Certain Individuals
Argentina2 weeks ago
PRAGMATIC PLAY GOES LIVE WITH BETWARRIOR MENDOZA IN ARGENTINA