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The Future of White-Label Solutions and How to Choose the Right Partner
A White-Label solution holds various benefits for brand owners. From a time-to-market point of view, it allows a quick penetration to the online gambling market, in some cases a white-label brand can be launched within a few weeks. Acquiring a B2C iGaming license requires resources like time, money and effort. Without the right know-how, it can take months for the brand owner to obtain it. With a White-label solution, the new brand is run on the supplier B2C license and the process in front of the regulator is much simpler. This advantage is greater in cases where the brand owner would like to start with multiple jurisdictions. Some brand owners do not have the know-how to start an iGaming operation, don’t want to gain it or would rather not deal with the day-to-day operation.
Holding hands-on experience, the white-label supplier brings all the required knowledge per jurisdiction. The brand owner does not need to learn which are the required payment methods and what should be their configuration. Regarding content, the supplier knows which sports, leagues, betting offering, casino and live casino games works best for the target audience. In a White-label solution the supplier brings to the table not only its technology but an umbrella of full managed services.
The relationships between the brand owner and the white-label supplier are usually more engaging than in the case of a turnkey solution. Both parties act as partners and both have the incentive to run a cost-effective and successful operation. This relationship is built on trust. The brand owner trusts the white-label supplier to manage his players in the best way possible, to keep the operation complaint, to configure bonuses in a way that removes the option for bonus abusing, to configure and enforce anti-fraud and AML processes.
In some cases, brand owners chose a white-label solution because they want to get away from the liability of running an iGaming solution. Until a decade ago, the white-label supplier mainly dealt with the player management liability. The emergence of regulated markets added a new liability to maintain the license and meet with everchanging regulation requirements. In recent years some white-label providers have pulled away from most or all regulated markets to remove the burden of the regulation liability and the financial risks that come with it.
As a result, some brand owners turned to acquire an iGaming license and move to a turnkey solution and some even turned to develop their own platform. It was not too long before some of these businesses realized that running their own operation is very costly and quite a difficult task. They now moved to have full liability on the entire operation, and some started to miss the old days when they were just handled the marketing traffic. Those who went to build their own technology realized that it takes many years and a lot of manpower to build a successful platform.
While the advantages are clear, fast time to market and the ability for the brand owner to focus on online marketing alone, the road to success is partnering up with an experienced provider with an excellent reputation. The brand owner needs to choose a white-label partner that he can trust in the running of his operation. One that delivers. Some white-label providers only offer a casino product and are coupled with a 3rd party Sport solution or they simply lack Sport altogether. It is important to partner up with a white-label provider that has a Sport product of their own. There are several advantages for doing this, the brand owner has a homogenous one-stop-shop solution for casino and Sport, cross-vertical retention capabilities, cross-sale tools from Sports to Casino, full traffic tracking per source. It is important to pick a supplier that really has the right payment solutions for each market. Brand owners need to look for a trustworthy partner that can support their current needs. They need to assess whether this partner will value their business and continue to support them throughout their partnership. For example, when entering additional markets or in developing specific functionalities for their operation. The right white-label supplier will bring the right technology that can quickly enter a newly regulated market as well as to adapt to the changes of existing ones, and managed services that allow brands to distinguish themselves in the competitive environment. For instance player retention tools and their correct configuration, tournaments, gamification and more.
The future of the iGaming white-label solution depends more on the suppliers than the brand owners themselves. The business case for suppliers needs to accommodate the additional regulation liability and effort. Brand owners will need to be willing to pay the extra fees for regulation services like automated KYC, additional personnel etc. In some markets like the US tribal gaming it will be required for a technology supplier to provide fully managed services due to lack of knowledge. In cases like that the white-label supplier will provide a full white-label solution except for owning the skin. We will see more affiliates deciding to own their brand and send the traffic to it rather than to 3rd party brands. This, in turn, will allow them not only to do what they do best i.e. acquiring quality traffic but also to be able to have involvement in content, bonus schemes etc. The level of this involvement depends on each affiliate.
Written by: Oren Cohen Shwartz, CEO of Delasport
Gaming Newsroom investigates the rise in player demand for online casino sister sites and the opportunities this emerging trend opens up.
PlayOJO has changed the game for online casino in the UK market. When it made its debut in 2017, it made clear it was doing things differently. Positioned as the “fair online casino” it did away with wagering requirements on its bonuses and set a new standard for transparency and trust.
It pioneered a never-before-seen before rewards system with players earning cashback on every spin whether it was a win or not. And this accumulated cashback could be withdrawn at any time without players having to complete a wagering requirement.
It was revolutionary stuff that helped to catapult PlayOJO into the top tier of casino brands in the UK, a position it has maintained ever since.
It’s no surprise that players have been searching for online casinos that offer a similar experience to PlayOJO, and this has led to the online casino sister sites phenomenon.
Sister sites are simply online casinos powered by the same platform as another brand. So, in the case of PlayOJO, players are looking for other SkillOnNet brands to play at. This is because these sites offer the same core experience as OJO but with a different theme and bonus offer.
Martyn Hannah, Managing Director of Comparasino, the online casino comparison site for UK players, says demand for sister sites is high and rising as new brands hit the market.
“PlayOJO kick-started the sister sites revolution but since then we have seen players searching for other brands and their related sites including L&L Europe’s All British Casino and BetVictor’s white label casino brands including Heart Bingo.
“These players have had a great experience with the parent brand and want to try a sibling site they know will meet their expectations but with enough differences to keep the experience exciting and fresh.
“PlayOJO might have been the catalyst for this, but even with relatively new brands such as Jammy Monkey we are seeing players search for its sister sites.”
The demand for casino sister sites is undoubtedly beneficial to the platform providers behind these brands as they can attract players to the casinos across their network. SkillOnNet, for example, powers more than 30 brands in regulated markets across the world.
The challenge for each brand is to deliver a similar player experience but one that is sufficiently different for it to stand out from the parent brand and its other sister sites.
The obvious way operators do this is to come up with unique themes and designs – L&L Europe’s brands cover everything from a pub-themed casino (aptly named Pub Casino) to one that takes players into the depths of the Arctic (Yeti Casino).
Beyond this, operators often come up with their own welcome offers as this is a strong value proposition over their rivals.
But while it’s important for brands to be different, Comparasino.com’s Hannah says the key to a successful online casino sister site is actually in the similarities between them.
“The whole notion behind sister sites is that players are looking for a new online casino that offers a similar experience to one they are already playing at, and this is why operators need to ensure the core player experience is the same.
“This means stocking the lobby with the same slots, casino, table, bingo, instant win, crash and live dealer titles while ensuring the cashier offers the same payment methods. If the parent site offers small deposits, the sister site must too. If the parent delivers fast payouts, the sister site must match it.”
If operators can strike the balance between offering a similar experience to the parent brand while also providing a little magic of their own, they can absolutely tap into the demand for sister site casinos and leverage the popularity of the parent brand.
For new online casinos, there’s an opportunity to become the parent brand if they are able to set the standard for others to follow as PlayOJO did.
Ultimately, the sister sites trend remains relatively untapped by operators and platform providers but with thousands of related searches each month it’s one they absolutely should look to explore.
“Let’s not forget that players searching for sister sites are highly likely to convert if they can find brands that offer enough of the same as the parent but also a few USPs of their own,” Hannah says.
“For me, I would do this through no wagering bonuses and instant payouts as Comparasino data shows these are key factors players consider when deciding where to play.”
So, there you have it. Online casino sister sites – the player trend you probably didn’t know existed but definitely should look to tap into.
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The L&G esports team founded by Alona Shevtsova got four prize-winning places this month
The L&G esports team founded by Alona Shevtsova got four prize-winning places this month. Team’s sponsor — Sends company — plans to increase investments
CS:GO professionals — L&G team — got prizes in four championships this month. Starting May with 2nd place in the United21 competition, this young team continued the month with 1st place at the Dragon Esport Cup, 3rd at ROG Spring Cup 2024 and 3rd at Comic Con Baltics 2024. Simultaneously, the team continues its participation in ESEA Main S49.
“Following recent team changes, we’ve dedicated significant time to training and building strong relationships. I believe we now have the strongest L&G squad to date. Our current success is a great motivator, and we’re eager to achieve even more this year,” commented Kyryl «marat2k» Samsoniuk, captain of L&G Esports.
L&G esports team, one of the top five Ukrainian teams in Counter-Strike: Global Offensive, has extended its sponsorship contract with Smartflow Payments Limited this spring. Sends is the trade name of Smartflow Payments Limited. The company’s founders always support sports initiatives and young teams with a particular interest in esports.
“I see tremendous potential in esports. This field is evolving rapidly, much like the fintech industry once did. As the world increasingly shifts online, we are opting for digital solutions more than ever before. This is why our company wholeheartedly supports, promotes, and cheers for the L&G team,” commented Alona Shevtsova, owner of the Sends Company.
The L&G team began competing in top tournaments and almost immediately reached the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).
Smartflow Payments Limited is an innovative private limited company based in England and Wales. It offers financial solutions such as Internet acquiring and multicurrency business accounts, currency exchange and card issuance.
It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. For more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.
An innovative platform for creating turnkey online casinos is entering the market, developed over more than four years by a team of 150 engineers in collaboration with top arbitration experts. The platform’s main advantages are its exceptionally quick return on investment, a fully autonomous turnkey operating system, and a focus on mobile traffic.
Owning a casino brand offers arbitration teams several benefits. The primary advantage is that investing in paid traffic can build free, high-quality organic traffic from social media, SEO, external sites, etc., over the long term. When traffic is directed to a partner, the team receives immediate financial returns but loses out on the long-term bonuses of owning their brand.
Return on Investment in 6 Months
Close partnerships with top arbitration teams over several years have allowed thousands of hypotheses to be tested, resulting in an ideal product tailored for these teams. This product maximizes player lifetime value (LTV) and reduces traffic payback time to just six months.
This effect is achieved through numerous technical solutions that enable real-time analysis of advertising campaigns and predictive determination of which to halt and which to scale up. One such solution is the “Traffic Light” technology, which quickly predicts whether the traffic will be profitable. Each partner is marked with a colour: green for excellent traffic that should continue, yellow for questionable traffic that requires caution, and red for bad traffic that should be stopped immediately. Arbitration teams that have used the “Traffic Light” technology for some time report that quick traffic analysis makes it almost impossible to incur losses.
Best ROI for Mobile Traffic with AppAI Technology
One of Extendy’s standout features is its unique AppAI technology, which unlocks new possibilities for attracting mobile traffic. A specially developed neural network analyzes the user’s profile and the ad they came from, creating a unique onboarding flow that significantly increases conversion rates. This drastically reduces the return on investment time for this type of traffic.
“AppAI is a perfect demonstration that Extendy is created by professionals for professionals. During the development process, our arbitration partners repeatedly emphasized the importance of working with mobile traffic. We dedicated a significant amount of time to optimizing the product for mobile players,” said Aivar, CBDO of Extendy.com.
Autonomous Operating System and Turnkey Brand
Another key advantage of Extendy is its fully autonomous operating system, which meets the highest industry standards.
The entire infrastructure is designed so that arbitration teams receive a fully functional casino for long-term development and profit without the need to manage any operational processes.
The CRM, Support, VIP, Content, Payment, Legal, and other operational components of the product are fully automated and self-sufficient. Ready-made, tested, and unique retention funnels, email sequences, gamification systems, 24/7 support, and VIP support in all languages, along with many other solutions, allow casino owners to fully focus on marketing and player acquisition.
In a closed beta phase, dozens of successful casinos were launched on the platform, including BetOnRed, CryptoLeo, BDMBet, and many others. Millions of players are attracted and an average traffic payback period of six months proves that the platform is effective and ready for public launch and further growth.
All you need to create your online casino on the Extendy platform is to submit an application on the Extendy website. Within 2 months of signing the contract, you will receive a license, necessary payment gateways and game providers will be connected to the brand, and final adjustments will be made.
To celebrate the platform launch, a promotion has been launched. Write in the comments of your application that you are from EuropeanGaming and receive special setup conditions.
The post Extendy – Premier platform for affiliate teams looking to create online casinos. appeared first on European Gaming Industry News.
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