Bannerflow recently launched its latest iGaming display advertising trends report and as one of the industry’s most trusted ad tech providers we believe it is our duty to share what we have discovered
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.
And with the iGaming industry seeing growth around the world, competition for viewers is fierce. Indeed, it is estimated that the global online gambling market will increase 57 per cent from $59 billion (€48.7 billion) in 2020 to $92.9 billion in 2023 (€76.6 billion), then double again in 2026.
Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth.