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My Town Boosts its Popular Collection of Games with New Listings on AppGallery

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World’s No. 2 kids game studio launches My Town: Museum and Baby Town series

Huawei, the leading global technology company, has announced that My Town Games, an award winning games studio best known for open world dollhouse apps, has successfully listed fourteen of its flagship role-playing game series My Town on AppGallery, and will be making another addition in My Town: Museum available this week. This will be shortly followed up with the introduction of a whole new game series, Baby Town.

My Town Games, which is ranked as the world’s second most successful studio¹ for children’s games by download, released its first game – My Town: Home Dollhouse – on AppGallery in January. This was met with great acclaim and achieved over one million installs, prompting the studio to add new titles at regular intervals over the next few months.

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The titles in the My Town series encourage children to use their imagination, allowing them to interact and play with the items and characters they encounter in the game world. The games in the series are also connected with each other which gives the player a chance to experience the whole My Town universe as it develops.

The newly listed My Town: Museum takes children out of the home and allows them to visit five themed exhibits in the museum. They can wake up Egyptian mummies, dig for dinosaur fossils and compete in a jousting tournament, all designed to enhance their cognitive skills while having fun. The games primarily target 5–10-year-old children and are available in a wide range of languages depending on location. The Baby Town series will soon launch on AppGallery with the Animal Colouring Book game being made available first.

My Town Studio adds to the growing number of world’s leading games developers to list their titles on AppGallery. CrazyLabs listed on the platform earlier this year, while in June Rovio added Angry Birds 2, and Playrix launched Manor Matters to boost its portfolio of popular brain-teasing games that can now be downloaded from the platform.

“We are pleased that My Town Games has quickly found such a positive reception on AppGallery” said Gray Zhang, Head of Gaming and Developer Relations, CEE and Nordic, Huawei Consumer Business Group. “We are building a strong portfolio of games for children, and this is attracting some of the world’s most influential and popular content developers to the platform. Leading developers like My Town are reaping the rewards of expanding their audiences through our growing platform, and we will do everything to support their continued success.”

Mark Tulchinski, CEO and co-founder at My Town Games, said: “We have grown our presence on AppGallery over the last six months, gradually adding more and more titles, and we have been fully supported by Huawei throughout. It has been straightforward to adapt our games to the platform, and we have made good use of the kits to ease this process. This partnership has allowed us to quickly establish ourselves and enjoy delivering our games to Huawei’s audience around the world. We look forward to its continued success.”

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My Town has utilized several of the developer kits by Huawei Mobile Services. These include the Ads Kit, a monetization service which allows My Town to build its audience and display high quality ad content to them within the game; the In-App-Purchases Kit, to help sell digital product and content directly within the games; the Analytics Kit to provide insight into user behaviour; and Huawei Identity, which provides unified address management services.

As one of the world’s fastest-growing app marketplaces, AppGallery offers a comprehensive technical support package to developers whose titles are in demand to help them integrate their apps quickly and cost effectively. This is mutually beneficial, allowing AppGallery to make educational, exciting and entertaining content available to users, while simultaneously providing games developers with access to an untapped customer-base.

Huawei’s investment to grow the Huawei Mobile Services (HMS) ecosystem has seen apps integrated with HMS surge, with more than 141,000 applications currently available². There are over 4.5 million developers now registered on the HMS platform, including 300,000 in Europe. AppGallery operates in 170 countries around the world, with 550 million monthly active users worldwide.

My Town: Museum is now available on AppGallery.

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4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare

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The globally operating software company 4Players GmbH announces its partnership with MADFINGER Games, the developer behind the highly anticipated tactical first-person shooter Gray Zone Warfare. The collaboration aims to level up in-game communication by integrating 4Players’ next generation Voice Chat SDK, ODIN, into MADFINGER Games’ upcoming title.

MADFINGER Games’ goal is to create a complex and realistic gaming experience that allows players to embark on an adventure alone or in a team. To ensure excellent communication during tactical approaches, ODIN was the best choice for MADFINGER Games’ Technical Director Johanny Clerc-Renaud:

“Selecting ODIN as the voice chat in our upcoming title, Gray Zone Warfare, was a pivotal decision driven by both technical and business considerations. Technically, ODIN ticks a lot of our criteria with its support for spatial audio, a ready-to-deploy Unreal Engine 5 plugin and the ability to meet any player load thanks to their cloud hosting.

From a business perspective, the agility and openness of partnering with a company like 4Players meant we could work hand-in-hand to tailor the solution to our specific needs. This includes a seamless integration with Wwise, allowing us to modulate voice data for a more immersive and engaging player experience. Together, these factors made ODIN the undeniable choice for Gray Zone Warfare, enabling us to make our game even more memorable.”

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By natively integrating ODIN Voice Chat into Unreal Engine 5, MADFINGER Games’ developers could focus on creating ultra-realistic game content instead of managing complex data sets. By leveraging ODIN’s scalable cloud hosting, MADFINGER Games can also ensure seamless service delivery to players worldwide, improving accessibility and the gaming experience.

With features such as real-time 3D spatial audio – including audio occlusion and ambient effects – for the global voice chat as well as full-volume radio communication, ODIN sets a new standard for multiplayer engagement and promotes immersive and crystal-clear interactions between players. This level of immersive communication not only enhances gameplay, but also strengthens the social fabric in the gaming community.

“ODIN represents the future of in-game communication. We combine cutting-edge technology with decades of expertise in the gaming industry to create a product that is fun and designed to improve gamers’ communication,” says Phillip Schuster, CEO at 4Players GmbH. “We are excited to be working with MADFINGER Games to further optimize the immersion of Gray Zone Warfare. The partnership highlights our shared goal of driving social interaction and creating a unique gaming experience.”With the release of Gray Zone Warfare for Early Access on 30th April 2024, players will experience unparalleled realistic gaming communication with ODIN.

The post 4Players and ODIN deliver cutting-edge voice chat for Gray Zone Warfare appeared first on European Gaming Industry News.

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Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees

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Phoenix Games, a global gaming enterprise specializing in the acquisition and enhancement of game studios, is thrilled to announce the acquisition of PopReach Games, a live operations studio based in Bengaluru, India, from Ionik for a total aggregate purchase price of up to US$9.8 million, financed from cash reserves. Together with the studio, Phoenix takes over a broad portfolio of free-to-play games that boasts more than 420 million lifetime downloads.

This transaction substantially diversifies the Phoenix portfolio by including globally recognized IPs and beloved free-to-play titles on different platforms, such as Smurf’s Village, Smurf’s Magic Match, Gardens of Time, Kitchen Scramble games, Kingdoms of Camelot, and War of Nations as well as the Brain Training app Peak..

The acquisition of PopReach Games India strengthens Phoenix Games’ global presence and adds a dedicated workforce of more than 100 employees from the Indian studio.

“The acquisition of PopReach Games signifies a remarkable enhancement of our portfolio, introducing not just a team of 100 passionate professionals but also a suite of globally acclaimed IPs and games that continue to captivate millions,” states Klaas Kersting, CEO of Phoenix Games. “We look forward to elevating these games to new heights with our proprietary Uplift platform and exciting new game experiences that we can craft around them.

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Echoing this sentiment, Jairaj NS, General Manager at PopReach Games India, shares, “I am excited about joining forces with the stellar team at Phoenix Games. This marks the beginning of an exciting journey we can’t wait to embark on with Phoenix as our new home. This is great news for all the stakeholders, especially for the millions of our loyal players across the globe. I am happy we have found a new ideal home for our globally acclaimed games. This partnership enables us to continue pouring our hearts and souls into creating unforgettable experiences for our players worldwide and create value for stakeholders.”

Ted Hastings, CEO of Ionik, adds: “It’s truly remarkable that we’ve discovered the perfect home for our former games division, PopReach Games India, with Phoenix Games, ensuring a promising and successful path ahead. This strategic move enables us to turn our full attention to our core responsibilities”.

Based in Karlsruhe, Germany, Phoenix Games boasts an impressive lineup of studios, including Upright Games, Sixteen Tons Entertainment, Well Played Games, Smileygamer, and the recent addition of Canadian developer Sad Panda Studios in November 2023.

Utilizing its proprietary Uplift platform, Phoenix Games enhances the financial performance and reach of the titles of acquired game studios, providing their expertise in user acquisition, ad monetization, and live operations to ensure an economic upswing.

The post Phoenix Games acquires PopReach Games along with its impressive games portfolio and over 100 employees appeared first on European Gaming Industry News.

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Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

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“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

The post Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia appeared first on European Gaming Industry News.

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