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My Town Boosts its Popular Collection of Games with New Listings on AppGallery

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World’s No. 2 kids game studio launches My Town: Museum and Baby Town series

Huawei, the leading global technology company, has announced that My Town Games, an award winning games studio best known for open world dollhouse apps, has successfully listed fourteen of its flagship role-playing game series My Town on AppGallery, and will be making another addition in My Town: Museum available this week. This will be shortly followed up with the introduction of a whole new game series, Baby Town.

My Town Games, which is ranked as the world’s second most successful studio¹ for children’s games by download, released its first game – My Town: Home Dollhouse – on AppGallery in January. This was met with great acclaim and achieved over one million installs, prompting the studio to add new titles at regular intervals over the next few months.

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The titles in the My Town series encourage children to use their imagination, allowing them to interact and play with the items and characters they encounter in the game world. The games in the series are also connected with each other which gives the player a chance to experience the whole My Town universe as it develops.

The newly listed My Town: Museum takes children out of the home and allows them to visit five themed exhibits in the museum. They can wake up Egyptian mummies, dig for dinosaur fossils and compete in a jousting tournament, all designed to enhance their cognitive skills while having fun. The games primarily target 5–10-year-old children and are available in a wide range of languages depending on location. The Baby Town series will soon launch on AppGallery with the Animal Colouring Book game being made available first.

My Town Studio adds to the growing number of world’s leading games developers to list their titles on AppGallery. CrazyLabs listed on the platform earlier this year, while in June Rovio added Angry Birds 2, and Playrix launched Manor Matters to boost its portfolio of popular brain-teasing games that can now be downloaded from the platform.

“We are pleased that My Town Games has quickly found such a positive reception on AppGallery” said Gray Zhang, Head of Gaming and Developer Relations, CEE and Nordic, Huawei Consumer Business Group. “We are building a strong portfolio of games for children, and this is attracting some of the world’s most influential and popular content developers to the platform. Leading developers like My Town are reaping the rewards of expanding their audiences through our growing platform, and we will do everything to support their continued success.”

Mark Tulchinski, CEO and co-founder at My Town Games, said: “We have grown our presence on AppGallery over the last six months, gradually adding more and more titles, and we have been fully supported by Huawei throughout. It has been straightforward to adapt our games to the platform, and we have made good use of the kits to ease this process. This partnership has allowed us to quickly establish ourselves and enjoy delivering our games to Huawei’s audience around the world. We look forward to its continued success.”

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My Town has utilized several of the developer kits by Huawei Mobile Services. These include the Ads Kit, a monetization service which allows My Town to build its audience and display high quality ad content to them within the game; the In-App-Purchases Kit, to help sell digital product and content directly within the games; the Analytics Kit to provide insight into user behaviour; and Huawei Identity, which provides unified address management services.

As one of the world’s fastest-growing app marketplaces, AppGallery offers a comprehensive technical support package to developers whose titles are in demand to help them integrate their apps quickly and cost effectively. This is mutually beneficial, allowing AppGallery to make educational, exciting and entertaining content available to users, while simultaneously providing games developers with access to an untapped customer-base.

Huawei’s investment to grow the Huawei Mobile Services (HMS) ecosystem has seen apps integrated with HMS surge, with more than 141,000 applications currently available². There are over 4.5 million developers now registered on the HMS platform, including 300,000 in Europe. AppGallery operates in 170 countries around the world, with 550 million monthly active users worldwide.

My Town: Museum is now available on AppGallery.

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Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia, is celebrating Elyrion (∑∫ỹriȱŋ) Tribe Week with a brand-new Midnight (₼idŋighţ) skin and donations to support reforestation.

Tapping into the Elyrion Tribe’s nature magic abilities, every purchase of an Elyrion item in the game will plant one real-world tree from April 22-28 2024. Midjiwan has teamed up with The Canopy Project, an organisation that works with global partners to reforest areas in urgent need of rehabilitation, combining The Battle Of Polytopia’s themes with a desire to make real change in the world. Previous years of Elyrion Tribe Week have resulted in the planting of over 12,000 trees.

The Elyrion Tribe is a mysterious group of elves, dedicated to defending their woodland home with their unique magic and connection with nature. Players using the Elyrion tribe have the ability to enchant animals into Polytaurs and summon powerful Fire Dragons.

Christian Lövstedt, General Manager at Midjiwan, commented:

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“This is a hugely exciting partnership, allowing players to support the planet and contribute to reforestation whilst also accessing brilliant new content to use in The Battle Of Polytopia.”

Alongside donating to The Canopy Project, The Battle Of Polytopia also boasts a brand-new skin for the Elyrion Tribe! The Midnight skin allows players to create graves, build crypts, and summon demons in dark forests, all in service of the mysterious Shard of D’Naeh.

The Midnight skin re-skins the entire Elyrion Tribe as the Midnight Cult. Everything the Elyrion Tribe is all about – nature, enchantment, and sanctuary – is turned on its head, corrupted into a dark, twisted dystopia of itself.

Midjiwan has already invested €250,000 in solar power projects in rural areas around Africa, and other charitable projects. The studio continues to seek opportunities to combine its in-game creativity with real-world benefits. The Battle of Polytopia is available on Nintendo Switch, the App Store, Google Play, PC, and Tesla cars.

The post Midjiwan Supports Reforestation Efforts With New Elyrion Tribe Skin In The Battle Of Polytopia appeared first on European Gaming Industry News.

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Digital Asset Horse Racing Game Stables Appoints Lebnan Nader CEO And Unveils International Expansion Plan

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Stables, the Paris-based Web3 Equestrian Fantasy Game, has appointed venture capital veteran Lebnan Nader as Chief Executive Officer.

Lebnan Nader, who had founded and run several gaming and technology businesses, will oversee an international expansion as Stables seeks to add horses and attract owners from outside its French home market.

Launched in January 2023, Stables was born from an ambitious project funded by PMU, the European leader and number 3 worldwide in horse betting, alongside the startup studio 321. The game is designed to bring the excitement of horse racing into the digital realm by combining real data from actual racehorses with an online Web3 gaming experience where horses are represented as tradable non-fungible tokens.
“Stables brings together two of my favorite domains, video gaming and horse racing. Two sectors I’ve been involved in for the past 12 years. The game’s ambitions are high, and that’s what convinced me,” said Lebnan Nader, CEO of Stables. “The teams have done a tremendous job, and we will continue to develop the game, but my priority will be our community, as they are our greatest strength.”
A graduate of HEC Paris with nearly 20 years experience in strategy, product development, and market positioning in the digital sector, Lebnan co-founded an internationally acclaimed video and VR gaming studio, and also co-founded a software company for lottery and betting operators.

PMU’s initial gamble to reach a new audience has paid off as Stables now boasts a community of several thousand engaged players, aged 25 to 40 on average. The community is currently composed of 70% French players and 30% from the rest of the world.

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The Stables teams are now expanding the gaming experience by adding new features that will allow any player, even without owning NFTs, to be able to explore Stables for free. A seasonal horse racing system with an in-game leaderboard will be introduced, as well as “The Paddock Gazette,” a feature allowing the analysis of all NFT data and comparing their performances.

The ability to interact with other players and access numerous new horses are among the features currently in development.
“In 2023, Stables succeeded in realizing PMU’s bold vision of diversifying the world of horse racing into Web3 and becoming today’s reference in equestrian fantasy gaming. Contributing alongside its historic partners to the financial support for an accelerated development of Stables represents for the Tezos Foundation a natural progression to the adoption of Tezos. Among other things, the Tezos Foundation always listens to the needs of management teams and economically engages in projects that have adopted its blockchain to be an active participant in their growth stages,” says Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.
“Convinced of the relevance of the project, it seemed important to involve new investors. We enthusiastically welcome the financial support of the Tezos Foundation, which strengthens a proven technical collaboration that the project has benefited from since its inception,” comments Emmanuelle Malecaze-Doublet, CEO of PMU.

The post Digital Asset Horse Racing Game Stables Appoints Lebnan Nader CEO And Unveils International Expansion Plan appeared first on European Gaming Industry News.

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Speechless Announces Hybrid License, Giving Actors Greater Control Over Their AI-Generated Voices

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New platform will enable voice actors to gain commission on their AI-generated counterparts while also streamlining the development process for studios

Today, Speechless, the voice actor database and asset tool for the games industry, has announced its new Hybrid AI License, combining real voice talent and generative artificial intelligence (AI). This new license will enable game developers to utilize all aspects of modern voice-over production while providing more equitable opportunities for the actors themselves. With the current games landscape increasingly experimenting with the potential of AI, Speechless is offering a solution that takes a greater ethical approach to this technology.

The first complete management system for the games industry, Speechless’ Hybrid AI License easily allows developers to use the full range of voice-over options in one place; from text-to-speech, speech-to-speech and conventional voice recording. Unlike other text-to-speech providers, Speechless’ integrated approach allows developers to access the voice actors behind the AI-generated, text-to-speech options. This license not only enables developers to gain greater creative control over voice production but also gives actors control over their AI-generated voice.

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Voice actors will benefit from this license by having their AI-generated voice earn a commission when it is licensed by developers. In addition, developers can utilize text-to-speech options to refine their scripts before bringing on the voice actor for the full recording. Developers can then adjust the voice actor’s recording with its AI counterpart at the later stages of development, removing the need for reshoots and allowing voice actors to move on to new projects.

The potential of Speechless’ License also enables a greater depth of content for side characters and NPCs and streamlines localization in new markets while keeping voice talent involved. With the rise of generative AI in game development, Speechless is establishing the best practice for utilizing the advantages of this technology without excluding the creative talent of voice actors.

This new license is available immediately and follows Speechless’ recent collaboration with audio middleware leader Audiokinetic Wwise.

“We can’t ignore the potential AI has for the games industry but we need to approach this technology ethically; that’s what we aim to achieve when it comes to voice-acting,” the Chief Executive Officer for Speechless, Peo Drangert (pictured), said. “By offering a hybrid license, developers can streamline their processes and experiment with different voice actors at a lower cost. At the same time, voice actors are compensated for their work and the work of their AI-generated voice, have greater opportunities to collaborate with studios and can work more flexibly. AI will continue to grow in the games sector, so we must use it responsibly to ensure a fairer industry.”

The post Speechless Announces Hybrid License, Giving Actors Greater Control Over Their AI-Generated Voices appeared first on European Gaming Industry News.

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