Mr Vegas extends title sponsorship of PDC Grand Slam of Darts and Nordic Darts Masters

Mr Vegas, the fast-growing online casino brand owned by Immense Group, has extended its title sponsorship of the PDC’s Grand Slam of Darts and Nordic Darts Masters for a further two years, reinforcing a long-standing partnership with professional darts at a time of continued international growth for the sport.

The 2026 Mr Vegas Grand Slam of Darts is scheduled to take place in Wolverhampton from November 7 to 14, while the Nordic Darts Masters is set to be held in Copenhagen from June 5 to 6.

The 2025 Mr Vegas Grand Slam of Darts delivered one of the standout nights of the season. Luke Littler sealed a 16-11 win over Luke Humphries in the final, a match that summed up the Grand Slam’s reputation for box-office darts. The event put Mr Vegas at the centre of a sport gathering pace across the UK and Europe.

Both the Mr Vegas Grand Slam of Darts and the Nordic Darts Masters are part of a sport drawing genuine mainstream attention. The 2025 PDC World Darts Championship final peaked at 3.1 million UK viewers on Sky Sports, the broadcaster’s biggest non-football audience of the past 12 months. That interest sits more widely across the PDC calendar, with a 29% year-on-year audience growth and international coverage delivered through the organisation’s global broadcast partners. Together, those figures point to a sport building real momentum.

Under the terms of the partnership, Mr Vegas will continue to receive title sponsorship rights across both events, including presence within the tournament environment and broadcast coverage.

Adam Perfect, Head of Commercial for the PDC, said:  “We are delighted to be extending our successful partnership with Mr Vegas as title sponsor of two huge events in the darting calendar. Their sponsorship has brought great energy to these events and is really starting to build a strong legacy and association with the Mr Vegas brand.

“We look forward to two more years working with the Mr Vegas team across the exciting activations at both the Mr Vegas Grand Slam of Darts and Nordic Darts Masters.”

Marco Trucco, Chief Marketing Officer at Immense Group, said: “Darts is the most engaging and accessible sport in the UK and across Europe, and the Grand Slam and Nordic Masters play a central role in that growth. We believe in long-term partnerships built around entertainment and consistency.

“Unfortunately, the new gaming duty will hit the sport leagues and teams that chose to partner with regulated, UK-facing operators, and reward the organisations who are happy to take money from anyone. In that context, our decision to extend our partnership with the PDC is a statement of confidence in the future of legal and safe online gambling in the UK.”