New Videoslots app stars in AI-assisted “Stone Age” ad

Pioneering online casino Videoslots is set to launch a new TV campaign in Sweden to present its new app for iOS and Android.

The creative – titled “Stone Age” – was made possible by applying AI within its creative and production workflow to realise a cinematic prehistoric setting.

The campaign was produced in collaboration with Stockholm-based Armstrong Film and delivered also in English and Danish for local digital and social media formats.

Marco Trucco, Chief Marketing Officer at Videoslots parent company Immense Group, said the decision to use AI was rooted in creative ambition rather than novelty.

“The creative idea was entirely human-led,” Trucco said. “AI was a tool to execute the idea in a way that would have been very costly under traditional production methods. For us, it was about unlocking creative freedom.” 

Philip Karlberg, Executive Producer at Armstrong Film, said: “The prehistoric setting presented clear challenges. Designing characters and adapting performances across three languages would normally require multiple cast productions. 

“Using AI allowed us to realise that ambition differently. But AI doesn’t replace filmmaking. You still need a strong concept, clear storytelling and a defined visual direction. The work doesn’t disappear. It moves from physical production to careful planning, direction and refinement.”

Trucco said the project also illustrates how AI may influence the future of television advertising.

“High-quality TV production has historically required considerable budgets,” he said. “AI has the potential to allow more brands to compete with creativity against larger advertisers. Better ads mean a better TV experience, more choice for consumers and ultimately more competition in the market. At Videoslots, we’re happy to release an original and entertaining TV ad to present our new apps.”