Immense Group appoints Joonas Karhu as Managing Director, Finland

Immense Group has appointed Joonas Karhu as Managing Director, Finland, as the group sharpens its focus on the Nordic region.

Based in Helsinki, Karhu will oversee Immense Group’s strategic activities in Finland, supporting partnership development, media engagement, and long-term market positioning for the group’s casino and betting brands.

The appointment strengthens Immense Group’s investment in Nordic markets, as the company builds local leadership to drive long-term growth and deeper regional partnerships.

Over the past six months, Immense Group has continued to consolidate its multi-brand structure, while strengthening its regional leadership and reinforcing the presence of brands including DBET, Mr Vegas, Videoslots, Kungaslottet and Mega Riches in regulated European markets.

Karhu brings over 15 years of experience in the iGaming industry across affiliate, operator and commercial leadership roles. Most recently, he served as Head of Casino at North Star, where he led the casino business and oversaw the integration of Bojoko into the wider organisation. He co-founded Bojoko in 2017, initially serving as Chief Business Officer before becoming Chief Executive Officer. During his tenure, he helped guide the company’s strategic development and expansion across regulated markets. Karhu is also a familiar figure within Immense Group.

From 2016 to 2017, he held the role of Country Manager for Finland, giving him detailed insight into the group’s brands, operating model and culture. His return provides continuity as Immense Group continues to expand its footprint across the Nordic region.

In his new role, Karhu will lead the company’s preparation work ahead of Finland’s forthcoming licensing framework, supporting Immense Group’s long-term strategic planning in the market.

Karhu said: “I’m pleased to be returning to Immense Group at an important point in its development. The group has built a strong portfolio of brands and a clear position in regulated markets. Finland offers meaningful long-term potential, and my focus will be on building strong partnerships, strengthening our local presence and supporting sustainable growth. I look forward to reconnecting with colleagues and engaging with partners across the industry.”