partnerships
Winamax Nets First German Partnership as VfB Stuttgart Shirt Sponsor
VfB Stuttgart has expanded its portfolio of major sponsoring partners to include new main and jersey sponsors, a new sleeve partner and a first ever training kit sponsor for the first-team squad.
Winamax is VfB Stuttgart’s new main sponsor with immediate effect. The French online betting provider has chosen the club to be its first partner in terms of German sports sponsorship. Winamax is one of Europe’s best-known betting providers and has forged a reputation for its innovative product portfolio, with its main focus being on European football. The French market leader has also shown a consistent commitment to the protection of minors and combatting gambling addiction. With this in mind, and to further strengthen VfB’s ties to the local area, all VfB shirts in children’s sizes will have “Stuttgart” across the front.
New Sleeve and Training Kit Partners
hep global GmbH, based in Güglingen near Heilbronn, has signed as new sleeve sponsors and exclusive partners of VfB Stuttgart. hep develops, builds, manages and finances solar parks around the world and as such is an ideal fit for the club’s sustainability strategy. Both of these partnerships have been signed through to 2026.
In addition, Q-nnect AG has come on board as another major partner – this time for the first-team training kit. This startup from the Rhine-Neckar region offers innovative software and IT solutions for businesses and will also be the main partner of VfB’s youth academy.
“Regional focus and international resonance”
“With our portfolio of partners, which combines a regional focus with international resonance, VfB is in great shape for the years to come. We now have incredibly attractive partners across the board – maintaining existing ones and acquiring significant new ones, which will enable us to increase our marketing income from the 2023/24 season onwards compared with previous years. Furthermore, we will be able to push forward with strategic priorities such as digitisation, internationalisation and sustainability with these partners. We would like to take this opportunity to thank all of our partners for their loyalty and their commitment to VfB,” said VfB CEO Alexander Wehrle.
“Passion and shared values”
“We are proud to be working with VfB Stuttgart. VfB has one of the greatest traditions of all clubs in Germany, and is also extremely well known beyond the country’s borders. Passion, emotion and a love of sport form the basis of our company, while our values are centred around a sense of fairness and responsibility, and it’s with this promise that we are looking to establish in the German market. We have analysed the market and its potential in depth and chosen the strongest available platform in German sport. With this in mind, we see VfB as the perfect partner for our growth strategy. Winamax is proud to become a new member of the wide-ranging VfB family,” said Alexandre Roos, Winamax Group CEO.
“We are delighted to be able to go on the next stage of our journey with VfB Stuttgart. A club from our local region that is so well known on the domestic and international stages is the perfect partner to drive the growth of solar energy around the world. Partnering with VfB Stuttgart also strengthens our digital strategy and the desire to promote and make our investment funds accessible to a wider public. Our aim is to make the sun profitable for everyone and provide an efficient contribution to sustainable energy generation,” said Christian Hamann, CEO and founder of hep.
“Our company embodies the courage to explore new and innovative directions. In this respect, VfB Stuttgart is the ideal partner for us and we are delighted to be entering the world of sports sponsorship with the club. Our presence on the training kit and in the youth set-up reflects our values of hard work, team spirit and creativity with the aim of constantly improving – both individually and together,” said Matthias Progscha, CEO and founder von Q-nnect.
Africa
BGaming debuts in Africa with Premier Bet
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Balkans
Wazdan adds to Croatian presence with SuperSport tie-up
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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