Brazil
F12 Mania Scores a Goal in Brazil, with WeAreLottery
Brazilian lottery site F12 Mania is now live, thanks to WeAreLottery and WeAreGame’s white-label platform solution. It’s bound to be a huge hit in South America’s biggest country.
F12 Mania – the Home of Mega F12 Lottery!
The impressive new website is packed with plenty for Brazilian players to get excited about. Simple and easy to use, the eye-catching design showcases the biggest online lotteries from around the world. Not satisfied with small-win games, big names such as PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions can all be played. Best of all, F12 Mania’s lotteries all come equipped with eye-watering jackpots of seriously life-changing proportions.
The most special of all has to be the official and exclusive Mega F12 lottery, which takes place every Wednesday and Saturday at 8pm (Brasília time). It has mega big-win potential to keep even the most seasoned lottery players happy.
Players can quickly check all lottery results on the site after each draw in one simple click. They also have the option to buy packages to make it easier to take part regularly and can even buy F12 Mania Gift Cards. F12 Mania already has plenty of enticing special offers and promotions in the pipeline and players can get all the latest news from their News Blogs page.
Futsal Ambassador – Falcão
One of the first things visitors to the site will see is the face of brand ambassador Alessandro Rosa Vieira, or as millions of people across the globe will know him, Falcão!
Falcão is a national hero to millions of futsal fans. Now retired, he is not only known for his powerful left foot and dynamic skills on the court, but he’s also the world’s all-time leading futsal goalscorer in men’s international matches.
Iconic Falcão was named the Best Futsal Player in the World, not once but four times (2004, 2006, 2011 and 2012) and won the FIFA Futsal World Cup Golden Shoe in 2004 and the Golden Ball twice, in 2004 and 2008. His YouTube channel currently has over one million subscribers who enjoy learning futsal tricks and hearing tales from his epic career.
Falcão is already the face and ambassador of the main F12 Bet betting site where futsal is a big draw for fans across all of Brazil.
WeAreLottery & White Label Solutions
F12 uses our custom-designed lottery white-label solution. Our white-label solutions can create a standalone lottery product or complement your existing iGaming venture. Being a mobile-first provider means players can enjoy their favourite games seamlessly across all devices.
Our lottery solutions offer cross-sell opportunities for clients, prizes, sweepstakes, auctions, instant win games for players, and even the potential to sell branded merchandise. Clients get the most out of their money with tailored marketing automation, fast and secure payments, full insurance, clear analytics, and great customer management. We provide a hassle-free experience that’s rewarding and enjoyable for everyone.
WeAreGame Partnership
According to F12 Mania’s News Blog about lotteries in Brazil, a recent survey of over 3,000 people showed Brazilians play the most online lotteries – more than anywhere else in the world. With this in mind, we can’t wait to see what’s in store for everyone at F12 Mania. This is only the start of our exciting journey together.
Andre Filipe Neves
Salsa Technology Hails Hugely Successful BIS SiGMA Americas
Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.
From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.
“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”
Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.
During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.
“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”
BiS SiGMA Americas
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas
Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
BiS SiGMA Americas
GR8 Tech Brings “Best Workplace 2024” and Fresh LatAm Insights from BIS SiGMA Americas
GR8 Tech’s participation at the recent BIS SiGMA Americas event held in São Paulo was quite successful, highlighted by winning the ‘BEST WORKPLACE 2024’ award at the SiGMA Americas Awards and holding over 150 meetings with operators and other stakeholders. These interactions have laid a solid foundation for GR8 Tech’s strategic expansion in the region and provided the team with significant insights into the evolving Latin American iGaming market.
A Closer Look at the Brazilian Market and Wider LatAm
“Brazil is not synonymous with Latin America. Each country on the continent has its own unique characteristics,” Evgen Belousov, GR8 Tech CEO.
The most important thing to understand in the LatAm region is that it’s very diverse. There are significant cultural and operational differences that necessitate a localized approach. For example, “Brazil’s rhythm is distinct; life starts in the afternoon, and business interactions reflect this laid-back pace. To thrive here, understanding and integrating into the local lifestyle is essential.”
Belousov further discussed the Brazilian market’s competitive nature, highlighting retention strategies’ crucial role. “The churn rate is high as players frequently shift between operators lured by aggressive marketing. Hence, having robust retention mechanisms, such as real-time tools and enticing bonus mechanics, is crucial to maintaining a loyal customer base,” he added.
Yevhen Krazhan, CBDO, addressed trending compliance and market preferences. “Regulation is a hot topic, with a keen focus on product compliance. Moreover, while classic sportsbooks saturate the market, emerging interests lie in areas like fantasy sports and social gaming, which present new opportunities for differentiation and growth.”
Thomas Carvalhaes, Senior Business Development Manager for the Latin America region, provided his expertise during the panel discussion “Understanding the demands and evolution of the B2B market”, highlighting the demand for localization and intuitive technology. “In Latin America, where many markets are still learning the ropes of iGaming, the simplicity of the technology is key. Products need to be user-friendly to ensure they meet the expectations of a clientele that values straightforward and engaging gaming experiences,” Carvalhaes explained.
Future Directions and Engagements
Building on the insights and achievements from BIS SiGMA Americas, GR8 Tech is actively expanding its presence in Brazil and LatAm, establishing its reputation as a key player in the region. The company is also exploring opportunities in other global markets, with Asia as the next target at SiGMA Asia, scheduled for June 3-6 in Manila, Philippines. This upcoming event presents another fantastic opportunity for GR8 Tech to demonstrate the capabilities of its flagship GR8 Sportsbook platform and forge new partnerships in another exciting and diverse region. We invite all our partners and clients to stay tuned, following our updates at https://gr8.tech/.
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