Brazil
F12 Mania Scores a Goal in Brazil, with WeAreLottery
Brazilian lottery site F12 Mania is now live, thanks to WeAreLottery and WeAreGame’s white-label platform solution. It’s bound to be a huge hit in South America’s biggest country.
F12 Mania – the Home of Mega F12 Lottery!
The impressive new website is packed with plenty for Brazilian players to get excited about. Simple and easy to use, the eye-catching design showcases the biggest online lotteries from around the world. Not satisfied with small-win games, big names such as PowerBall, MegaMillion, Euro Jackpot, EuroMillions, Super Enalotto, New York Lotto, Florida Lotto, and MEGA Millions can all be played. Best of all, F12 Mania’s lotteries all come equipped with eye-watering jackpots of seriously life-changing proportions.
The most special of all has to be the official and exclusive Mega F12 lottery, which takes place every Wednesday and Saturday at 8pm (Brasília time). It has mega big-win potential to keep even the most seasoned lottery players happy.
Players can quickly check all lottery results on the site after each draw in one simple click. They also have the option to buy packages to make it easier to take part regularly and can even buy F12 Mania Gift Cards. F12 Mania already has plenty of enticing special offers and promotions in the pipeline and players can get all the latest news from their News Blogs page.
Futsal Ambassador – Falcão
One of the first things visitors to the site will see is the face of brand ambassador Alessandro Rosa Vieira, or as millions of people across the globe will know him, Falcão!
Falcão is a national hero to millions of futsal fans. Now retired, he is not only known for his powerful left foot and dynamic skills on the court, but he’s also the world’s all-time leading futsal goalscorer in men’s international matches.
Iconic Falcão was named the Best Futsal Player in the World, not once but four times (2004, 2006, 2011 and 2012) and won the FIFA Futsal World Cup Golden Shoe in 2004 and the Golden Ball twice, in 2004 and 2008. His YouTube channel currently has over one million subscribers who enjoy learning futsal tricks and hearing tales from his epic career.
Falcão is already the face and ambassador of the main F12 Bet betting site where futsal is a big draw for fans across all of Brazil.
WeAreLottery & White Label Solutions
F12 uses our custom-designed lottery white-label solution. Our white-label solutions can create a standalone lottery product or complement your existing iGaming venture. Being a mobile-first provider means players can enjoy their favourite games seamlessly across all devices.
Our lottery solutions offer cross-sell opportunities for clients, prizes, sweepstakes, auctions, instant win games for players, and even the potential to sell branded merchandise. Clients get the most out of their money with tailored marketing automation, fast and secure payments, full insurance, clear analytics, and great customer management. We provide a hassle-free experience that’s rewarding and enjoyable for everyone.
WeAreGame Partnership
According to F12 Mania’s News Blog about lotteries in Brazil, a recent survey of over 3,000 people showed Brazilians play the most online lotteries – more than anywhere else in the world. With this in mind, we can’t wait to see what’s in store for everyone at F12 Mania. This is only the start of our exciting journey together.
PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of SiGMA Americas set to take place in Sao Paulo, Brazil, from April 23 to 25. The important iGaming event is being hosted at the Transamerica Expo Center.
As a leading event sponsor, PG Soft will benefit from prominent branding opportunities including the PG Soft logo printed on staff shirts and an exclusive PG Soft logo and video content at the registration table.
This commitment highlights PG Soft’s ambition to amplify its presence in Latin America, particularly the Brazilian market. Before expanding into the jurisdiction, PG Soft completed an in-depth research and analysis project for a true understanding of the local players’ preferences, which included consumer behaviour, purchasing habits and regulatory requirements.
PG Soft has been working on developing bespoke and localised games tailored specifically for the Brazilian audience.
“Brazil represents a wonderful opportunity for PG Soft and we’re proud to partner with SiGMA Americas for this influential iGaming gathering,” a spokesperson for PG Soft said. “We place huge importance on producing localised content, features and promotions that not only align with Brazilian player preferences, but also meet the regulatory requirements.”
The provider rolls out three of its main verticals with PixBet in Latin America
Pragmatic Play, a leading content supplier to the iGaming industry, has solidified its presence in the Brazilian market activating its products on PixBet’s site, a leading operator in Latin America.
Pragmatic Play has integrated its diverse portfolio of Slots, Live Casino, and Virtual Sports titles onto PixBet’s online platform, becoming available to its large customer base across the region.
PixBet’s customers can now benefit from Pragmatic Play’s extensive range of games, including fan-favourites Gates of Olympus and the recent Blackjack X offering, which promises to become a popular choice across the continent.
The alliance underscores Pragmatic Play’s continued commitment to expansion across Latin American markets, delivering exceptional gaming experiences to players through innovation and entertainment.
Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play, said: “This launch reinforces Pragmatic Play’s commitment to delivering cutting-edge gaming experiences to players across Latin America and also highlights the brand’s dedication to expanding its footprint in the dynamic Brazilian market.”
Ernildo Junior, CEO of PixBet, added: “Having Pragmatic Play’s multi-product portfolio marks a significant milestone for PixBet as we continue to elevate our offerings in the Latin American iGaming landscape, providing our players with top-tier gaming experiences.”
Aposta Ganha
Aposta Ganha Partners with Fast Track to Enhance Player Engagement in the Brazilian Market
Aposta Ganha, a prominent iGaming operator catering to the LATAM market with a focus on Brazil, announces a strategic partnership with Fast Track, a leading CRM technology company, to elevate player engagement and loyalty in their markets.
Aposta Ganha, recognised for its comprehensive igaming offerings and commitment to delivering exceptional player experiences, collaborates with Fast Track to integrate innovative CRM solutions. This partnership marks a significant milestone in enhancing player engagement strategies across the iGaming landscape, leveraging Aposta Ganha’s market expertise with Fast Track’s advanced CRM technology.
By seamlessly integrating Fast Track’s AI-powered CRM platform, Aposta Ganha can now deliver personalised gaming experiences at scale, driving deeper player engagement and retention. Fast Track’s real-time data capabilities and automation empower operators to execute hyper-targeted campaigns and dynamic player journeys, tailored specifically for their audience.
“We are excited to partner with Fast Track to enhance player engagement and loyalty in the Brazilian market,” said Halison Rodrigues, Commercial Director of Aposta Ganha. “This collaboration represents a strategic move to further strengthen our position as a leading iGaming operator in the region, leveraging Fast Track’s expertise to deliver personalised gaming experiences that resonate with our players.”
Simon Lidzén, CEO and Co-Founder of Fast Track, shared his enthusiasm for the partnership, stating, “Partnering with Aposta Ganha presents a unique opportunity to elevate player engagement in the Brazilian market. Together, we are committed to delivering personalised gaming experiences that drive long-term player loyalty and satisfaction.”
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