Connect with us
Atlaslive is a robust, scalable, and reliable igaming platform that supports the growth of our partners’ business by ensuring 99.9 percent uptime, one of the best in the industry.

Canada

Exclusive Relax Gaming interview: Getting ready for the US

Published

on

 

With plenty of talk ongoing about Relax Gaming’s exciting plans for the US, we thought it would be the perfect time to get a few minutes in with Relax Gaming’s CEO, Simon Hammon.

In his latest exclusive interview with Gaming Americas, we were delighted to talk about the brand’s exciting plans for what will no doubt one day be one of the world’s biggest iGaming markets – as well as when we should expect Relax’s first debut. Read on to find out more!

Word on the street is that Relax Gaming has ambitious plans for the US market this year! Can you tell us more to give our readers some exclusive insight?

Truthfully, Relax has ambitious plans not only for the US but the world over. We’re planning our entry into America in the coming months and have lots of new ideas for the market. Following our recent advent across Ontario and LatAm soil, we feel ready to take on the US while expanding our foothold across all these new territories. Audiences can expect to see our top-performing games, varied content from our partner studios and games tailored specifically to the market based on in-depth demographic research.

Advertisement

Talk us through the potential for the US – how big an iGaming market do you believe it can be?           

The shift from traditional, physical casinos to online was sped up amongst American players during the pandemic, and it’s safe to say that this will continue at pace well into 2023. I believe the US market has the potential to surpass many current landmark territories and take its place as a key jurisdiction for all serious game providers in the industry.

With Relax’s extensive European legacy – what differences do you see when it comes to US player preferences and are you planning on tailoring any upcoming releases to better suit the market?              

From our research, we can see numerous differences between EU-based and US-based players, mainly with respect to themes and playing styles. That said, America is a vast and dynamic market that has numerous pockets of unique demographics within it, many of which possess contrasting qualities. On a general level, however, we can say that Americans are widely into land-based slots, which trickles into their approach to digital games. This is evident in their enjoyment of classic themes and lower bet sizes with patterns that result in prolonged play.

Looking at the heritage of slots in the US – one can argue that it’s all about the likes of Las Vegas, Atlantic City and machine-based slots – is that something your team will be taking inspiration from?

Advertisement

Our inspiration is drawn from within the industry as well as externally; from pop culture, film, art and even new fields of technology. Machine-based slots offer a theme of their own that can appear in our titles to some degree, as we like the challenge of giving classics our own spin.

Onto jackpots – Relax is certainly well known for Dream Drop! Are you planning on rolling out Dream Drop in the US?

While the Dream Drop Jackpots mechanic is performing exceptionally well in Europe and we’re confident that it would prove popular in the American market as well, our initial rollout plans solely involve our slots portfolio for the time being. As things gradually develop across the US, we’ll be in a better position to introduce new products and mechanics.

Last but not least, can you share any initial states that you expect to go live in first?

New Jersey, Pennsylvania, and Michigan are high on our list for initial execution while all other regulated markets in the content will form part of our long-term growth strategy. Each state has it’s own enticing qualities and we’re excited to see our titles break through the market across the continent.

Advertisement
Continue Reading
Advertisement

Canada

Play’n GO announces partnership with Canadian operator Loto-Québec

Published

on

play’n-go-announces-partnership-with-canadian-operator-loto-quebec

 

Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.

Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness. 

Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.

“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”

Advertisement

Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”

Continue Reading

Canada

Court Decision Upholds iGaming Ontario’s Model

Published

on

court-decision-upholds-igaming-ontario’s-model

 

iGaming Ontario has welcomed the decision of the Ontario Superior Court, which found that iGaming Ontario’s model is consistent with the Criminal Code and that iGaming Ontario is conducting and managing igaming in the province.

“We have always been confident in our model and are pleased that the court has ruled in our favour, and that Ontarians can continue to play with confidence in our regulated igaming market,” said Martha Otton, Executive Director of iGaming Ontario.

“Ontario’s model meets the requirements and contributes to the public good by protecting players, their data and their funds, while helping to fund priority public services in Ontario, and bringing well-paid, high-tech jobs and economic development to Ontario,” Otton added.

In dismissing the application brought forward by the Mohawk Council of Kahnawà:ke (MCK), the Superior Court found that iGaming Ontario is the “operating mind” behind Ontario’s competitive igaming market in accordance with the conduct and manage requirements of the Criminal Code.

Advertisement

iGaming Ontario will continue to conduct and manage igaming as it has since the launch of the regulated market on April 4, 2022.

Continue Reading

Bragg Gaming Group

Bragg Gaming Appoints Renowned iGaming Executive Neill Whyte as Chief Commercial Officer

Published

on

bragg-gaming-appoints-renowned-igaming-executive-neill-whyte-as-chief-commercial-officer

 

Bragg Gaming Group, a global iGaming technology and content provider, announced that Neill Whyte has been appointed as Chief Commercial Officer (CCO), effective 1st May 2024, establishing a new global commercial structure at the Company and bolstering its leadership team.

Whyte brings over 18 years of experience in the iGaming sector, most recently in the role of Chief Commercial Officer at Digital Gaming Corporation’s (DGC), B2B iGaming Division. After joining DGC in early 2020, he was responsible for the commercially successful launch and growth of its content distribution business in the US.

Prior to joining DGC, Whyte held multiple positions in the gaming industry including as Head of Business Development at Isle of Man-based iGaming specialist Apricot Investments, as Board Member at Swedish iGaming product and Lottery content distributor Genera Networks, and in various senior roles over eleven years at leading iGaming content supplier Microgaming, including as Head of Product Channels.

In his new role with Bragg, Whyte will be tasked with leading the Company’s global commercial teams to drive growth across all of the Company’s product verticals which include proprietary online casino content from its Atomic Slot Lab, Indigo Magic and Wild Streak Gaming studios, exclusive content from content partners, HUB a leading casino content aggregation platform, Fuze player engagement, as well as its award-winning player account management (PAM) platform and turnkey solutions.

Advertisement

Matevž Mazij, Chief Executive Officer at Bragg, said: “I am very pleased to be announcing today the appointment of Neill Whyte as Chief Commercial Officer at Bragg. His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Neill Whyte, Chief Commercial Officer at Bragg, said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content, product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

Advertisement
Continue Reading

Trending

Get it on Google Play

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania