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Exclusive Relax Gaming interview: Getting ready for the US

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With plenty of talk ongoing about Relax Gaming’s exciting plans for the US, we thought it would be the perfect time to get a few minutes in with Relax Gaming’s CEO, Simon Hammon.

In his latest exclusive interview with Gaming Americas, we were delighted to talk about the brand’s exciting plans for what will no doubt one day be one of the world’s biggest iGaming markets – as well as when we should expect Relax’s first debut. Read on to find out more!

Word on the street is that Relax Gaming has ambitious plans for the US market this year! Can you tell us more to give our readers some exclusive insight?

Truthfully, Relax has ambitious plans not only for the US but the world over. We’re planning our entry into America in the coming months and have lots of new ideas for the market. Following our recent advent across Ontario and LatAm soil, we feel ready to take on the US while expanding our foothold across all these new territories. Audiences can expect to see our top-performing games, varied content from our partner studios and games tailored specifically to the market based on in-depth demographic research.

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Talk us through the potential for the US – how big an iGaming market do you believe it can be?           

The shift from traditional, physical casinos to online was sped up amongst American players during the pandemic, and it’s safe to say that this will continue at pace well into 2023. I believe the US market has the potential to surpass many current landmark territories and take its place as a key jurisdiction for all serious game providers in the industry.

With Relax’s extensive European legacy – what differences do you see when it comes to US player preferences and are you planning on tailoring any upcoming releases to better suit the market?              

From our research, we can see numerous differences between EU-based and US-based players, mainly with respect to themes and playing styles. That said, America is a vast and dynamic market that has numerous pockets of unique demographics within it, many of which possess contrasting qualities. On a general level, however, we can say that Americans are widely into land-based slots, which trickles into their approach to digital games. This is evident in their enjoyment of classic themes and lower bet sizes with patterns that result in prolonged play.

Looking at the heritage of slots in the US – one can argue that it’s all about the likes of Las Vegas, Atlantic City and machine-based slots – is that something your team will be taking inspiration from?

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Our inspiration is drawn from within the industry as well as externally; from pop culture, film, art and even new fields of technology. Machine-based slots offer a theme of their own that can appear in our titles to some degree, as we like the challenge of giving classics our own spin.

Onto jackpots – Relax is certainly well known for Dream Drop! Are you planning on rolling out Dream Drop in the US?

While the Dream Drop Jackpots mechanic is performing exceptionally well in Europe and we’re confident that it would prove popular in the American market as well, our initial rollout plans solely involve our slots portfolio for the time being. As things gradually develop across the US, we’ll be in a better position to introduce new products and mechanics.

Last but not least, can you share any initial states that you expect to go live in first?

New Jersey, Pennsylvania, and Michigan are high on our list for initial execution while all other regulated markets in the content will form part of our long-term growth strategy. Each state has it’s own enticing qualities and we’re excited to see our titles break through the market across the continent.

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British Columbia Lottery Corporation

SCCG Management Signs Contract with British Columbia Lottery Corporation

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SCCG Management has signed a contract with the British Columbia Lottery Corporation (BCLC), the B.C. Crown corporation which conducts and manages commercial gambling in the province, including lotteries, casinos, and online gaming. This partnership aims to undertake a comprehensive assessment and strategic enhancement of BCLC’s diverse operations.

The work between SCCG and BCLC will involve a thorough review of technological infrastructures, strategic market positioning, and the integration of various gaming modalities. SCCG’s extensive expertise will be pivotal in harmonizing BCLC’s online and physical gaming experiences.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our collaboration with BCLC represents a remarkable opportunity to push the boundaries of innovation within the gaming industry. We are committed to deploying our resources and expertise to enhance BCLC’s operational efficiencies and customer engagement strategies. It’s an honor to partner with an organization that has a robust impact on the community through its support of public initiatives.”

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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