Compliance Updates
Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks
The members of the Betting and Gaming Council (BGC) have achieved record compliance rates for age verification checks, according to leading industry auditor Serve Legal.
Independent figures provided by Serve Legal, show bookmakers boasted a 91.4% age verification pass rate, across thousands of annual checks.
Meanwhile, casinos have a near-perfect pass rate of 98%.
This represents a 30% compliance increase across the audit volume since 2009, when Serve Legal began working with the regulated betting and gaming sector.
Regulated betting and gaming is now the leading sector in the UK for age verification compliance, better than supermarkets, convenience stores and petrol forecourts and delivering 10-15% higher compliance rates than the alcohol and lottery sectors annually.
BGC members take a zero-tolerance approach to betting by children and have significantly raised standards to protect young people.
The most popular forms of betting by children are legal arcade games like penny pusher and claw grab machines, bets between friends or family, and playing cards for money – not with BGC members.
BGC members enforce strict age verification on all their products to prevent underage gaming and will further strengthen age verification measures by increasing the checking age from “Think 21” to “Think 25” across betting shops and casinos. This policy will require anyone who is over 18 but looks under 25 to provide ID.
The BGC also funds the £10m Young People’s Gambling Harm Prevention Programme, delivered by leading charities YGAM and GamCare, which has reached more than two million 11 to 19-year-olds, and those working with them, in the UK.
Wes Himes, Executive Director of Standards and Innovation, said: “The BGC and our members are incredibly proud of these compliance rates, which put us ahead of our peers in every department.
“I am hugely grateful to Serve Legal for their work over the last 15 years, who have been instrumental in this change. Serve Legal, alongside our members and their dedicated staff, have led the charge in raising standards and setting a new benchmark for excellence.
“Bookmakers and casinos play a vital economic role on the UK’s hard-pressed high streets, as well as in the leisure and tourism sector. But economic contribution has to go hand-in-hand with the highest standards.
“We are delivering that, which should be welcome news to customers and communities across the country. Our work to raise standards goes on, and I expect these compliance rates to continue improving across the land-based betting and gaming sector.”
Serve Legal is the market-leading provider of ID and compliance testing services in the UK & Ireland. Providing extensive, independent audit services to national retailers, leisure operators and sports broadcasters, Serve Legal’s site audits help clients protect and improve operational and compliance standards.
Over the last 15 years, Serve Legal has conducted over 200,000 bookmaker and casino site audits, to ensure due diligence across a range of compliance issues for BGC members.
Audit checks were conducted at single-site businesses through to national brands with thousands of locations on UK high streets.
Serve Legal Client Manager Ali Deering said: “Compliance challenges can be greater for smaller independent bookmakers. The BGC have done admirable work in bringing them up to speed with the latest compliance support, to offer a level playing field with other big names in the industry. At Serve Legal we are proud to be supporting all of the BGC’s members, including casinos, with their due diligence and celebrate the tangible successes in each of them!”
The improvement comes as a result of new measures on customer interactions and improved “challenge on entry” standards for age verification.
Serve Legal CEO Ed Heaver said: “The Serve Legal team are incredibly proud of the work conducted by the BGC and their members. Their impressive dedication and work ethic has paid off in some highly impressive statistics, showing the 30% compliance increase across the industry over the time that we have worked in the sector. We thank the BGC for pioneering their mission of customer safety alongside ours.”
The BGC’s commitment to protecting young people extends beyond land-based betting and gaming, including recent commitments on advertising.
In 2019, BGC members introduced the whistle-to-whistle ban on TV betting commercials during live sports before the 9 pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
BGC members have also introduced new age-gating rules for advertising on social media platforms, targeting ads to those aged 25 and over unless a platform can verifiably prove that its age-gating systems can prevent under-18s from accessing regulated betting and gaming advertising content.
The BGC has also written to the Government, asking them to urge social media companies to cooperate more closely with the betting and gaming industry in limiting marketing seen by young people and problem gamblers.
Recent data from the Gambling Commission published last year showed young people’s exposure to betting and gaming adverts and promotions had declined compared to the previous year.
Of 11 to 17-year-olds, 55% had seen regulated betting and gaming adverts offline, compared to 66% in 2022, and 53% had seen adverts online, compared to 63% in 2022.
The Government has previously stated research did not establish a causal link between exposure to advertising and the development of problem betting and gaming.
The regulated betting and gaming industry is determined to promote safer gaming, unlike the unsafe and growing online black market, which has none of the safeguards strictly employed by BGC members.
BGC members overall contribute £7.1bn to the economy and generate £4.2bn in tax while supporting 110,000 jobs.
Each month in Great Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post Betting and Gaming Council Members Boast Record Compliance on Age Verification Checks appeared first on European Gaming Industry News.
Digitain is proud to announce that its payment platform, Paydrom, has successfully achieved PCI DSS (Payment Card Industry Data Security Standard) certification. This certification marks a key step in Paydrom’s mission to provide a trusted and secure payment environment for its partners.
The PCI DSS certification is a globally recognized standard designed to ensure that companies processing, storing, or transmitting credit card information maintain a secure environment. By obtaining this certification, Paydrom demonstrates its dedication to safeguarding sensitive customer data and preventing fraud across its payment services.
Arin Andriazian, Chief of Paydrom Product, commented: “Receiving PCI DSS certification is a significant validation of the secure infrastructure we’ve built at Paydrom. In an industry where trust and reliability are non-negotiable, this achievement sends a clear message to the industry: the customers’ sensitive data are protected by world-class security standards.
As we continue to expand globally, maintaining the highest levels of data protection will remain central to our promise to every partner who relies on Paydrom.”
Arshak Muradyan, Group Chief Compliance Officer at Digitain, added: “The PCI DSS certification reflects our long-term vision to deliver a payment platform, along with the entire products portfolio of the Digitain Group in the gambling sphere, that is as efficient as it is innovative. From a compliance perspective, this certification is a critical milestone that strengthens the foundation built on transparency, consistency, and security. It ensures that our partners can rely on Paydrom and the Digitain Group’s solutions with full confidence, knowing that every transaction and product interaction upholds the highest standards of data integrity and protection. This achievement reaffirms our commitment to maintaining rigorous compliance standards essential for safeguarding sensitive payment data and sustaining trust across all our offerings”.
With this certification, Paydrom continues to offer businesses a safe and efficient way to manage their payments. The certification also assures partners and clients that Paydrom follows strict protocols to protect sensitive payment information.
The post Digitain’s Paydrom Receives PCI DSS Certification appeared first on European Gaming Industry News.
Compliance Updates
New Zealand Government Releases Refreshed Strategy to Prevent and Minimise Gambling Harm
The Minister for Mental Health in New Zealand, Matt Doocey, has announced that the Government has released the refreshed Strategy to Prevent and Minimise Gambling Harm.
“The updated strategy includes a targeted investment of over $81 million to improve access to support, strengthen prevention and early intervention and reduce the impact of gambling-related harm across New Zealand,” Mr Doocey said.
“We know that simply announcing strategies isn’t enough to make a material difference. We want New Zealanders to see real change and make progress, that is why as part of this strategy we’ve built in an independent review in 2025/26 to track what’s working, and what’s not.
“The strategy focuses on delivering timely, effective support for individuals, families and communities affected by gambling harm. Key areas of investment include increasing access to treatment and support, improving prevention and early intervention initiatives, and improving the effectiveness of support for those experiencing gambling harm.
“We know one of the biggest barriers to people accessing support is workforce, that is why the plan includes ways we will grow the gambling harm workforce. We will be creating up to 18 additional clinical internship places.
“It is expected these interns will be supported to develop gambling harm expertise by working closely with a supervisor in a clinical setting. This approach is necessary to bridge the gap between education and work and will give interns the practical experience needed to help people affected by gambling harm.
“Not only will this ensure more people can access help, but this will also support people who could otherwise struggle to meet the requirements to become registered clinicians.
“One in five New Zealanders will be affected by gambling harm in their lifetime—either directly or through someone they know. This can have devastating effects not only on individuals, but also on their families and wider communities.”
Services will be funded through the new Problem Gambling Levy Regulations, paid by non-casino gaming machine operators, casinos, TAB NZ and Lotto NZ. Work is also underway on how online casino operators will contribute under upcoming regulations.
The strategy was developed through a two-stage consultation process and strongly reflects the voices of people with lived experience.
“I want to thank those who shared their experiences with us. You’ve helped ensure this strategy is reflective of real-life experiences and have helped to ground the strategy with a strong understanding of what support works best for you and our communities,” Mr Doocey said.
The post New Zealand Government Releases Refreshed Strategy to Prevent and Minimise Gambling Harm appeared first on European Gaming Industry News.
High Roller Technologies, operator of the premium online casino brands High Roller and Fruta, announced the submission of its Internet Gaming Operator license application in Ontario, Canada, targeting the launch of its flagship brand HighRoller.com in the second half of 2025.
“The submission of our licensing application to access Ontario’s regulated online gambling market is an important milestone in our Company’s journey. Once our application is approved, we anticipate that we will have the opportunity to launch our online casino product into the market later this year,” said Ben Clemes, Chief Executive Officer at High Roller.
Ontario is one of the largest regulated online gambling markets in the world as measured by gross gaming revenue. In 2024, regulated online gambling operators within the province generated approximately $2.3B in gross gaming revenue, and growth continues to be recorded in the first half of 2025. Recently, the province of Alberta passed enabling legislation to establish a regulatory framework for online gambling. Once available, the Company also intends to pursue licensure in Alberta to expand its regulated market footprint in Canada.
“Ontario is missing an elegant brand like High Roller. We’re excited to roll out the red carpet for our new customers, and we’re looking forward to showcasing our tremendous product,” said Clemes.
The post High Roller Submits Gaming License Application in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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