UK
Safer Gambling Week Drives Record Promotion of Tools and Signposting for Help and Support, Proving it’s More Successful Than Ever, Says BGC
Data released following this year’s successful event – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.
The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.
Meanwhile, a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew MP and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock MP – also gave their backing to the ground-breaking campaign.
This year’s event also had the full support of the independent regulator, the Gambling Commission and its Chief Executive Andrew Rhodes.
Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool.
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
BGC Chief Executive Michael Dugher said: “This year’s Safer Gambling Week campaign has proved another huge success, achieving new records for promoting the safer gambling tools available to customers and signposting the help and support available to those who need it.
“It is proven that the success of the campaign leads to increased use of popular safer gambling tools – like time-outs and deposit limits – that only exist in the regulated industry.
“The record numbers for both impressions and website visits show that the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.
“Thanks to Safer Gambling Week, we can be confident millions of people are better informed about the ways they can enjoy their hobby even more safely and responsibly, that’s something the entire industry can be proud of.
“But the regulated industry’s commitment to safer gambling is not just for one week of the year. It is our mission for every week of the year.”
The Safer Gambling Week campaign, organised by the Betting and Gaming Council, BACTA and the Bingo Association saw a blitz of safer gambling messages both online and in land-based venues, aiming to spark a nationwide conversation about betting responsibly.
The campaign was also supported by a number of events including the EGR Safer Gambling Forum which provided an opportunity for industry to share knowledge and best practice on their work on safer gambling, alongside hearing updates from safer gambling charities. The forum featured speakers from GamCare, Deal Me Out, YGAM, Kindred and Betknowmore.
Each month around 22.5m adults have a bet in Britain, whether it’s buying a lottery ticket, playing a game of bingo, visiting a casino, playing games online or having a wager on football, horse racing and other sports.
Meanwhile, problem gambling rates remain stable and low. According to the latest NHS Health Survey, the rate of problem gambling among adults in England is 0.4%.
Spinomenal, the leading iGaming content provider, has expanded its UK presence following a new content deal with 32Red. The agreement will see Spinomenal deliver a wide selection of its games and top-performing titles via Light & Wonder’s OpenGaming™ platform.
32Red, part of the esteemed Kindred Group, is renowned for its personalised and exclusive gaming experiences. The casino lobby will now feature popular games from Spinomenal’s studio including Athena’s Glory, Poseidon’s Rising, Majestic King, and Demi Gods 2.
Lior Shvartz, CEO for Spinomenal commented: “32Red has had long-term success in the UK market and we’re very happy to partner with such a prominent operator. We look forward to 32Red players enjoying our suite of titles.”
Adam Newnham, Commercial Operations Manager at Kindred Group added: “Our mission is to give 32Red players the very best casino experiences on the market and Spinomenal’s games portfolio will be a welcome addition to our offering.”
The post Spinomenal goes live on 32Red appeared first on European Gaming Industry News.
Theresa Risby, Bacta’s Membership Co-ordinator, has welcomed the latest batch of new members whose applications to join the leading trade association representing the land-based gaming and amusement industry were ratified at the recent National Council meeting.
Speaking at the ribbon cutting ceremony Iain McNicol who served as General Secretary of the Labour Party from 2011 to 2018 said: “I’m delighted to be here today representing the Labour Party’s Shadow
Business Team – to open the EAG and mark Bacta’s 50th anniversary.
“If the Labour Party is privileged to form the next Government – and we take nothing for granted – we take seriously the need to reinvigorate our high streets, our pubs and our coastal towns.
And that was why I was so keen to attend today.
I recognize the vital role all of you play in doing just that.”
He added “For decades Bacta members have been the lifeblood of our communities delivering entertainment and fun for many.
“I grew up just a few miles from the Scottish town of Largs. I know myself how important your members are to that town’s future economic prospects.”
“Our communities need your businesses to flourish and a future Labour Government is determined to create the economic conditions to allow you to do just that.
“I’m looking forward to touring the stands to see for myself the new products that will be brought to market to help your sector go from strength to strength.
“I also want to say a huge congratulations to Bacta on its golden anniversary. May you continue to flourish in the next 50 years.
“I now take great pleasure in declaring the EAG Expo open.”
The 4,000+ operators expected to attend the 2024 edition of EAG have the perfect opportunity to access over 3,000 products of which 1,038 are making their UK industry debut at EAG.
The post Bacta continues to grow membership appeared first on European Gaming Industry News.
Oddschecker, the UK’s leading betting comparison service and FairPlay Sports Media brand, has announced its ‘oddschecker endorsed’ service, which will see the best sportsbooks recognised in various categories, including ‘Most Popular Sportsbook’ and ‘Best Bet Builder’.
With over 55 million sessions per year in the UK alone, 100 million data updates per week, and with over 120 million prices live at any time, oddschecker are uniquely positioned to provide insight and authority within the market, which has now been formalised as this new service.
Oddschecker’s endorsements will utilise its site traffic and betting activity metrics, alongside user opinion from their large, hyper-engaged betting audience to arrive at the final list of winners, which will be announced in January 2025.
Launched specifically by oddschecker to objectively recognise the best-of-the-best in a dynamic, competitive marketplace, the campaign will be renewed annually with winners and partners given feedback on how they’ve performed against a variety of metrics relevant to each category.
Winners will be able to license the ‘oddschecker endorsed’ branding across their media assets for the coming twelve months. Similar branding partnerships already using the ‘oddschecker verified’ stamp, as leveraged by the likes of William Hill and Sky Bet, have proven to drive increased customer trust and engagement in crowded marketing environments, while also delivering brand claim integrity boosts through alignment with one of the UK’s most trusted betting brands.
Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Brand recognition and trust go a long way in sports betting, but with ‘oddschecker endorsed’ we wanted to go beyond just perception and deliver an objective look at the best offerings in the market across several key competitive categories for bookmakers.
“We’re digging deep into the data to work out who is proving to be the leading sportsbooks across different sports and core metrics, from best racing product to best safer gambling tools. We’re excited to share our findings in the new year, with several big names and challenger brands set to be recognised and rewarded for giving quality betting experiences to UK bettors.”
The full list of categories that will receive ‘oddschecker endorsed’ status are as follows:
– Best Bet Builder
– Best In-Play Product
– Best Safer Gambling Tools
– Best Free To Play Game
– Best Football Product
– Best Horse Racing Product
– Best Politics Bookmaker
– Most Generous Bookmaker
– Best New Promotion
– Best New Bookmaker
– Rising Star – Football
– Rising Star – Horse Racing
– Most Popular Sportsbook
The post Oddschecker to Recognise Leading Operators with ‘Oddschecker Endorsed’ Honours appeared first on European Gaming Industry News.
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