partnerships
Virgin Bet Sponsors “A Grand Isn’t Grand” Campaign to Help Refund Fans Their Season Ticket Price
With many Premier League clubs raising season ticket prices to over £1000 this year, Virgin Bet is taking a stand for football fans by sponsoring the “A Grand Isn’t Grand” campaign, promoted by Sport Social Podcast Network, awarding eight deserving Premier League season ticket holders with a large cash prize towards their ticket.
Virgin Bet is passionate about rewarding fans, and with Christmas around the corner, this campaign provides a meaningful way to show appreciation for those who make the game great. By supporting fans impacted by raised ticket prices, Virgin Bet is reinforcing its commitment to making football more accessible and driving positive change within the sport.
“A Grand Isn’t Grand” is not just about helping to cover costs; it is about recognising the heart and soul of football: the passionate fans who make the game what it is.
Now open to entries, Sport Social Podcast Network is inviting UK fans to nominate themselves or someone they know to win £1000 cash towards their season ticket. Submissions will be accepted until Friday 22nd December, via their competition page, where entrants can share their stories in writing or upload a voice note explaining why they or their nominee have entered.
Virgin Bet is looking for stories of fans who embody the spirit of the game. Whether it’s someone who has created positive change in their local community, supported their club through thick and thin, or simply deserves a bit of Christmas cheer, Virgin Bet wants to hear about it.
Submissions will be reviewed the week commencing 13th January, with winners notified the week commencing the 27th January.
The initiative is part of Virgin Bet’s brand purpose, “A Good Bet,” which focuses on ways in which the brand can knock down pre-existing barriers and create positive change within sports and culture.
Dominic Vye, Marketing Director of Virgin Bet, said: “At Virgin Bet, we believe that ‘A Grand Isn’t Grand’ when it comes to the cost of being a football fan. We are committed to making sport accessible for all, and with rising season ticket prices, this campaign is our way of supporting fans who help make the sport so special. This campaign is beyond just a refund; this is about celebrating the role fans play in the game and supporting their continued access to the sport they love.”
The post Virgin Bet Sponsors “A Grand Isn’t Grand” Campaign to Help Refund Fans Their Season Ticket Price appeared first on European Gaming Industry News.
Central Europe
IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension
International Game Technology PLC announced that its subsidiary, IGT Global Services Limited, has signed a seven-year contract with the Thuringian State Lottery (“LOTTO Thüringen”) in Germany to deploy its retail central system technology, Aurora™, and related software upgrades. The contract term will begin upon go-live of the new platform, planned for March 2026.
An integral part of OMNIA™, IGT’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities which will handle all of LOTTO Thüringen’s transaction processing, game management and back-office operations.
“LOTTO Thüringen has relied on IGT’s versatile and strong-performing central system technology throughout the course of our decades-long relationship,” said Jochen Staschewski, LOTTO Thüringen Chief Executive Officer. “Upgrading our central retail system to IGT’s advanced platform and back-end software will enable us to streamline our business processes and continue operating with the highest levels of efficiency.”
“IGT’s retail central system incorporates a suite of flexible solutions designed to help manage, transform and further grow LOTTO Thüringen’s business,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery. “With this long-term contract extension, LOTTO Thüringen is well-positioned to continue benefiting from IGT’s secure, responsible and modernized technology and software. Leveraging these best-in-class solutions will aid in the Lottery’s goals of supporting good causes throughout the state.”
The post IGT Modernizes Central Lottery System for LOTTO Thüringen in Germany via Seven-Year Contract Extension appeared first on European Gaming Industry News.
Incentive Games, a leading B2B games provider, today announced the launch of its new crash game, Velocity, with bet365 in Brazil.
This marks a significant milestone for Incentive Games as it represents their first Pay-to-Play Crash game developed in partnership with bet365. The bespoke game has been meticulously designed by Incentive Games’ expert developers to ensure maximum player engagement.
Seamlessly integrated with bet365’s platform, the game leverages the expertise of Incentive Labs – a powerhouse of data and AI specialists. The Incentive Labs team will continuously analyse player interactions to refine the game and deliver an ever-evolving experience, turning millions of user touchpoints into unique solutions that enhance player satisfaction.
John Gordon, CEO of Incentive Games, said, “While the market is saturated with crash games, Velocity stands out from the crowd. It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there’s no better partner to introduce ‘Velocity’ to the Brazilian market.”
A bet365 spokesperson said of the launch, “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
The post INCENTIVE GAMES LAUNCHES CRASH GAME WITH BET365 IN BRAZIL appeared first on Gaming and Gambling Industry in the Americas.
QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with rising-star supplier, JILI Games.
Integrating content from one of the most innovative and creative online slots providers adds yet more creative muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.
The games made available to its partners via the deal are comprised of popular hits like Super Ace, 3 Coin Treasure, Fortune Gems 3 and Royal Fishing, and recent releases including Golden Bank 2, Lucky Jaguar, Fortune King Jackpot and Lucky Doggy, all of which ride on the back of unique maths modelling that varies the volatility spectrum, helping to foster some truly engaging gameplay.
The deal organically broadens JILI Games’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, powered by the industry-preferred aggregator for emerging markets.Philip Doftvik, QTech Games’ CEO, said: “We’re devoted to rolling out first-class content that drives revenue for our partners. Therefore, this deal with JILI Games extends our impressive sequential pipeline for 2025 – and we’ve so much more to come this year!
“JILI Games delivers world-class slots provision for worldwide players, and are always looking to redefine the existing landscape and bring users a reinvigorating gaming experience with every play, as evidenced by their popular Fortune Gems series.“They’re a growing group of seasoned gaming developers committed to creating the best and most original games in pursuit of continued excellence across video slots, bingo, table games, Fast games and fishing games.”
JA Danika from JILI Games added: “JILI Games prides itself on creating unique gaming journeys, so we’re dedicated to reimagining the slots space with more immersive gaming experiences. Accordingly, teaming up with QTech represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.
“It greatly improves our product distribution across emerging territories, delivering our fantastic games to a range of untapped operators. Powered by the fine-tuned recommendation algorithms of QTech’s game lobby, which cut through the white noise of competing releases and match the right game to the right audience, we look forward to seeing how our titles capture the imaginations of a swathe of new players across emerging markets.”
The post QTech Games integrates more premium content from JILI Games appeared first on European Gaming Industry News.
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