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Konami Gaming Partners with Xailient

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Konami Gaming and Xailient announced a strategic partnership to introduce SYNK Vision to the casino industry. This revolutionary collaboration is set to redefine the player tracking and enhance the harm minimization landscape by combining Konami Gaming’s award winning SYNKROS casino management system with Xailient’s advanced AI facial recognition edge device capabilities.

Beyond SYNK Vision’s groundbreaking known player facial recognition login convenience features, it also enables casinos to track and bonus players anonymously. SYNK Vision strongly emphasizes secure identity management and harm minimization, ensuring a safer, more responsible, and personalized casino experience.

Key highlights of SYNK Vision include:

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  • Cardless Login: SYNK Vision provides players the ability to simply sit down at a slot machine or at a table game and automatically be identified and logged into player tracking without the need to remember, to insert, or present their magnetic player loyalty card.
  • Anonymous Player Tracking and Bonusing: SYNK Vision pioneers anonymous player tracking and bonusing, a feature that preserves player privacy while delivering personalized rewards and bonuses. This innovation creates a more inclusive and exciting gaming environment.
  • Advanced Harm Minimization Measures: SYNK Vision incorporates state-of-the-art AI algorithms to identify and address potential harmful behaviors on the gaming floor by tracking both known and anonymous players. This proactive approach enhances player safety and well-being by alerting staff to signs of distress and allowing timely interventions.
  • AML Tracking with Secure Identity Management: The partnership integrates cutting-edge technology to enable seamless anti-money laundering (AML) tracking of all players and secure identity management. This ensures regulatory compliance and safeguards against fraudulent activities, benefiting both casinos and patrons.

“Konami Gaming is dedicated to shaping the future of the casino industry by delivering innovative and excellence-driven technology to our operator customers, through solutions like SYNK Vision. Through this partnership with Xailient, SYNK Vision is another step closer toward proving enhanced operational efficiency and enhancing the guest experience, while prioritizing harm minimization and responsible gaming,” Tom Soukup, SVP & chief systems product officer at Konami Gaming, said.

“We are thrilled to announce the arrival of SYNK Vision in the market, where we are poised to embrace the evolving regulatory landscape, ensuring that every player’s excitement in the casino is not just maintained but heightened. With SYNK Vision, we are redefining the future of gaming in the Asia-Pacific region, strongly emphasising secure identity management to guarantee a safe and enjoyable gaming experience for all,” said Joe Mayer, systems sales and operations manager – APAC at Konami Gaming Inc.’s Sydney-based sister company Konami Australia Pty Ltd.

“At Xailient, we are passionate about leveraging AI to create impactful solutions. Our collaboration with Konami Gaming brings forth SYNK Vision, which securely and efficiently improves the customer experience and enhances casino responsibility measures. This partnership marks a significant step forward in transforming the industry,” Lars Oleson, CEO at Xailient, said.

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MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

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Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.

The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.

“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”

The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.

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Max Level Wins PR Mandate for Riot Games in India and South Asia

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Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

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Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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