partnerships
SIS and Paddy Power extend long-term partnership with new content and production deal

Sports Information Services (SIS) and Paddy Power have struck a new long-term content and production agreement, ensuring that customers of the leading UK and Irish operator can continue enjoying high-quality production services and a vast portfolio of horse and greyhound racing content from across the globe.
The multi-year extension grants Paddy Power continued use of SIS’ Complex Automated Production (CAP), giving the brand greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.
The agreement also provides Paddy Power access to 24/7 Live Racing Content from SIS, with over 38,000 horse races from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.
Paddy Power will also continue to have long-term access to SIS’ comprehensive greyhound service, with high-quality greyhound content from the UK and Ireland.
David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment Plc, said: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”
Richard Ames, Chief Executive at SIS, said: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement. We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”
partnerships
Finnplay Simultaneously Releases Mobile Apps for Hungarian and Dutch Markets

Nordic iGaming platform provider Finnplay has simultaneously launched two innovative mobile apps for Kansino.nl and Vegas.hu targeting the Dutch and Hungarian markets respectively.
This formidable achievement is a testament to Finnplay’s unrivalled technical proficiency and deep multi-jurisdictional experience. Finnplay’s focus on native app development for both Android and iOS platforms ensures that its partners capitalise on the relentless growth in popularity of mobile gaming.
By strategically soft-launching both apps over the summer, Finnplay enabled its partners to quickly leverage the mobile offering’s advantages, supporting key business expansion goals.
“These two game-changing launches in Hungary and the Netherlands underline Finnplay’s stature as an iGaming powerhouse,” the Managing Director for Finnplay, Jaakko Soininen, said. “Our work with Kansino and LVC Diamond demonstrates our ability to operate seamlessly across diverse markets and regulatory landscapes.”
“Finnplay’s fine work has produced a cutting-edge app that gives us the ideal platform to launch our sportsbook offering,” the Online Director for LVC Diamond, Dr Egresits Csaba, said. “It’s been a pleasure working closely with Finnplay and we have the utmost confidence in the tech to ensure we continue to grow our business.”
“Our mission is providing players with the best experience possible whether they are playing on desktop or mobile,” the Product and CX Director for Playnorth, the company behind the Kansino brand, Daphne Xerri, said. “Finnplay has created the perfect app that guarantees a seamless experience across all formats.”
partnerships
SIS-Owned 49’s and Inspired Entertainment to Provide Upgraded Virtual Horse and Greyhound Racing Products

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced that it has strengthened its long-standing partnership with Inspired Entertainment (NASDAQ: INSE). This collaboration will introduce five newly upgraded products to enhance SIS’ 49’s offering.
The integration with 49’s content will allow bettors in betting shops across the United Kingdom and Ireland to access improved graphics and race simulations with races from Portman Park, Sprint Valley, Steepledowns, Brushwood and Millersfield being featured. Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.
Inspired Entertainment’s customised 49’s branding and content will provide a truly enhanced and immersive experience for operators and bettors.
This latest agreement furthers the partnership between SIS and Inspired Entertainment. With 49’s being the first brand to launch Inspired Entertainment’s virtual products over 20 years ago, the relationship is set to be enhanced by providing cutting-edge content experiences.
SIS-owned 49’s has experienced significant growth in the last year with a new platform and customer partnerships going live to provide access to the high-quality portfolio of live number draw products, which includes 49’s twice daily draws, 39’s and Fast 15’s.
Inspired Entertainment delivers a comprehensive portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels across 35 jurisdictions around the globe.
“We have enjoyed a fantastic partnership with Inspired Entertainment and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops,” the Head of Product Proposition for SIS, Jessica Mills, said. “We take great pride in delivering outstanding content to bettors and this will significantly improve the experiences across our virtual horse and greyhound racing content.”
“The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership,” the Virtual Sports Chief Commercial Officer for Inspired Entertainment, Steve Rogers, said. “The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the United Kingdom and Ireland.”
partnerships
RAW iGaming teams up with Digitain

Pioneering online casino content provider boosts distribution by partnering with major platform provider
RAW iGaming, the developer that takes a “Stand Out or Stand Down” approach to its online slots, has joined forces with Digitain in a deal that significantly increases the distribution and reach of its titles.
Operators powered by the cutting-edge Digitain platform can now offer their players some of the most in-demand content in the market, with each of RAW’s games having been designed to put players on the edge of their seats with every spin.
This is achieved through RAW’s unique approach to game development which combines innovative, trademarked mechanics and bonus features with striking design, big sound, and characters and narratives that draw players in.
Digitain now has access to RAW iGaming’s full portfolio with leading games including Ave Caesar, Raging Super2Ways and the latest release Twisted Toy TalesTM.
These titles include RAW’s flagship innovations such as SuperSlice®, SuperTracks® and SuperSymbolsTM.
SuperSlice uses wheels instead of reels while SuperTracks uses pathways or tracks to determine wins. SuperSymbols is another RAW innovation and sees adjacent matching symbols combine – the bigger the SuperSymbol, the bigger the win potential.
Digitain’s commitment to innovation aligns with RAW iGaming’s development philosophy, making this a strong partnership between two companies that believe in pushing boundaries and trying new things.
Tom Wood, Founder and CEO of RAW iGaming, said the provider has hit the market with players by daring to be different while still ensuring its mechanics and games are easy to understand.
“Players like to try new things, but they are not willing to spend time and money learning something entirely new. They want to play, and they want to be entertained, and we ensure that’s the case when they engage with any one of our titles.
“This partnership with Digitain is a big step forward as it significantly increases the reach of our games among prestigious operators as well as challenger brands looking for something new.”
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