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SIS and Paddy Power extend long-term partnership with new content and production deal

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Sports Information Services (SIS) and Paddy Power have struck a new long-term content and production agreement, ensuring that customers of the leading UK and Irish operator can continue enjoying high-quality production services and a vast portfolio of horse and greyhound racing content from across the globe.

The multi-year extension grants Paddy Power continued use of SIS’ Complex Automated Production (CAP), giving the brand greater flexibility over live broadcast schedules across its flagship retail stores in the UK and Ireland.

The agreement also provides Paddy Power access to 24/7 Live Racing Content from SIS, with over 38,000 horse races from over 170 racecourses and tracks from five continents, including meetings from Europe, Africa, Latin America, and the United States.

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Paddy Power will also continue to have long-term access to SIS’ comprehensive greyhound service, with high-quality greyhound content from the UK and Ireland.

David Newton, Chief Commercial Officer Paddy Power at Flutter Entertainment Plc, said: “This long-term extension demonstrates the success of our partnership with SIS to date, and we are delighted to continue providing our customers with SIS’ high quality and comprehensive content offering across global horse and greyhound racing.”

Richard Ames, Chief Executive at SIS, said: “We have had a longstanding relationship with Paddy Power that has grown considerably over the years, and we are pleased to extend our agreement. We pride ourselves on the content portfolio of our core racing product, and to be able to deliver this to one of the industry’s biggest operators shows the trust placed in our brand.”

Compliance Updates

EGBA boosts regulatory monitoring with compliance workspace Letzz

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The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA“With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

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“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz“Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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Brazil

LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay

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The Brazilian sports betting brand doubles down on its national presence with a humorous new campaign spotlighting customer benefits, responsible gaming, and celebrity appeal.

One of Brazil’s rising names in the online betting industry, LuckBet, has launched a new nationwide advertising campaign featuring acclaimed actor and motorsport enthusiast Caio Castro. The commercial, which blends humor with strategic brand messaging, is now airing on Globoplay and will debut on Sportv.

The witty commercial stars Caio Castro in a creative split-role talk show, where he plays both the host and the guest. While only one version of him gets to talk (the host, of course), the dialogue cleverly introduces LuckBet’s key strengths—focusing on entertainment, trust, and unique player benefits.

“Caio Castro communicates our message with natural charisma and humor, while staying aligned with our brand’s core values: entertainment, simplicity, and responsibility,” said Ivan Dutra, CEO of LuckBet. “This new commercial is fast-paced, engaging, and truly represents who we are as a company.”

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LuckBet: A Responsible and Player-First Betting Platform

As the only betting operator from Mato Grosso officially listed by Brazil’s Ministry of Finance, LuckBet offers a wide range of player-centric features. These include:

  • Unlimited withdrawals

  • 24/7 humanized customer support

  • Weekly cashback on losses

LuckBet’s informal, street-smart communication style—rich in slang and expressions familiar to younger audiences—helps it stand out in Brazil’s crowded iGaming market. This distinctive approach is designed to foster a more authentic connection with bettors across all touchpoints.

Celebrity-Driven Brand With Social Impact

Since its founding in 2021, LuckBet, headquartered in Cuiabá, Mato Grosso, has rapidly grown its reputation through high-profile partnerships and sponsorships, including support for Cuiabá EC football club. Alongside Caio Castro, the brand also works with rapper PKFreestyle and sports journalist Isa Pagliari to broaden its appeal.

Importantly, LuckBet is a strong advocate for Responsible Gaming, offering tools such as self-exclusion, reality checks, and integrations with international support organizations like Gambling Therapy and GambleAware. The company adheres strictly to Brazil’s 2025 gambling regulations, operating transparently under newly defined federal guidelines.

The post LuckBet Launches New TV Commercial Starring Caio Castro on Sportv and Globoplay appeared first on Gaming and Gambling Industry in the Americas.

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FBM

FBM® debuts its games in Oklahoma with Jí Hǎo Link™ installation at WinStar World Casino and Resort

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FBM® slots are now available at the WinStar World Casino and Resort, featuring the Jí Hǎo Link game suite! The installation on the world’s biggest casino floor is a major expansion for the United States operation, as the brand makes its slots games available for the first time in a gaming facility operating in Oklahoma.

Oklahoma ranks among the top three states in the US gaming industry and is home to FBM’s headquarters in the country. The WinStar World Casino and Resort agreement facilitated by FBM’s distributor, Delta Gaming Solutions, is a significant achievement, as the global gaming brand launches its games in a state with tremendous growth opportunities.

The WinStar World Casino and Resort slots portfolio now includes Jí Hǎo Link’s four themes – Golden Lóng, Fortunate Héping, Eternal Fènghuáng and Great Weiyan. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link pagoda takes the spotlight.

This game mode aggregates the product line’s most attractive rewards by granting access to the Mini, Minor, Major and Grand jackpots, plus a special prize. When players fill all 15-reel positions, they can double the non-progressive amounts collected during the bonus rounds. Besides the bonus thrills, the four-game suite includes the Triple Wild game feature, available on Golden Lóng and Fortunate Héping, and the Wild Multiplier game feature available on Eternal Fènghuáng and Great Weiyan.

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In the sequence of this remarkable achievement for FBM’s operation in the US, Mike Medlin (Sales & Operations Manager at FBM) expressed his gratitude to Danny Davis (President at Delta Gaming Solutions), Emily Snow (Sales Director at Delta Gaming Solutions), and the technical team of WinStar Casino Hotel and Resort for their collaboration and effort in ensuring a successful installation.

The post FBM® debuts its games in Oklahoma with Jí Hǎo Link™ installation at WinStar World Casino and Resort appeared first on Gaming and Gambling Industry in the Americas.

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