Sports Betting
BetMGM Launches New Campaign Series Starring Jamie Foxx
BetMGM, a leading sports betting and iGaming operator, is set to premiere its new campaign series starring Jamie Foxx this week in conjunction with the kickoff of the professional football season. The series was filmed in Las Vegas and directed by the accomplished Wayne McClammy. The two spots will air on multiple platforms and make their national television debut during the first weekend of action.
“Love and respect to my BetMGM family. It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas,” Foxx said.
The campaign opens with the “Doing it Live” spot in which Foxx plays the piano at the stunning NoMad Library within Park MGM while athletes from various sports make appearances touting BetMGM’s live betting and entertainment experience.
Scheduled to air later this month, the second segment, “The Game,” captures Foxx walking through Park MGM while checking out the wide array of available wagers on the BetMGM app. As he descends a staircase from the Dolby Live Theater at Park MGM, Foxx is engulfed by a cascading waterfall of sports images. He makes his way to a BetMGM-branded race car waiting for him at ARIA’s valet as a nod to November’s race along the Las Vegas Strip. Fellow BetMGM ambassador Wayne Gretzky makes a special cameo prior to Foxx driving off into the night.
Matt Prevost, BetMGM’s Chief Revenue Officer, said: “Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnership’s fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts’ iconic Las Vegas destinations.”
Geno Burmester, Creative Director at 72andSunny, said: “We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app. We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts.”
The spots conclude by highlighting this season’s BetMGM enhanced offer – the opportunity for new customers to wager up to $1500 on their first bet and receive a payback in bonus bets for a losing wager. BetMGM’s campaign will appear across broadcast, OOH, CRM, digital, social and owned channels. BetMGM ambassadors will use their personal channels to promote the content incorporating their unique voices into the sports betting conversation in real time.
Bill Stearns
Internet Sports International Partners with Royal Beach Casino at St. Kitts Marriott Resort to Power Sportsbook
Internet Sports International (ISI), a global provider of turnkey race and sportsbook software solutions, announced its partnership with The Royal Beach Casino at St. Kitts Marriott Resort, located in the West Indies Frigate Bay nestled between the Caribbean Sea and the Atlantic Ocean. Through their partnership, ISI powers The Royal Beach Casino’s recently relaunched sportsbook and retail sports wagering options located at their sports bar.
Retail sports betting is now available via live tellers and kiosks in the newly renovated casino and Royal Beach’s popular sports bar, all powered by ISI.
“ISI has been a terrific partner to The Royal Beach Casino team, allowing us to seamlessly transition sportsbooks without disruption. ISI’s customer service, retail sports wagering expertise, commitment to user experience, and ability to easily adjust solutions to our needs have contributed to our casino goals,” Losana Laws, VP Of Operations for The Royal Beach Casino, said.
St. Kitts Marriott Resort & The Royal Beach Casino offers guests an unparalleled island vacation comfort, with seven extraordinary restaurants, three pools, and for entertainment and relaxation, a 35,000 square foot Royal Beach Casino and a championship golf course at the Royal St. Kitts Golf Club. The property continues to raise the bar by completely transforming its Emerald Mist Spa and recently revamped sports wagering options.
“ISI prides itself on being a turnkey provider and a fully invested partner that powers sportsbooks and retail sports wagering options to set casinos and teams up for success. We are thrilled to work alongside St. Kitts Marriott Resort & The Royal Beach Casino team to bring what we believe is the perfect solution for relaunching sports wagering in the wake of this NFL season,” Bill Stearns, CEO of ISI, said.
BetMGM, a leading iGaming and sports betting operator, announced a 27% YoY increase in active WNBA bettors. The Las Vegas Aces (39.6%) and the New York Liberty (23.2%) have attracted the highest handle to win the WNBA Championship.
“The New York Liberty and Las Vegas Aces is our dream matchup for the finals and could generate some serious action. The worst outcome is anyone besides the two clear favorites, the Liberty and Aces, winning it all. Handle is steadily picking up as the playoffs progress. The expansion of legalized sports betting and the WNBA’s most-watched regular season in over two decades are definitely key factors driving the increase,” Seamus Magee, BetMGM Sports Trader, said.
The rise in WNBA wagering continues a trend at BetMGM in betting on women’s sports. BetMGM has seen an over 40% YoY increase in betting on women’s tennis and golf. By comparison, men’s leagues like MLB and the NHL experienced an 18% and 25% increase in bets, respectively.
The 2023 Women’s FIFA World Cup was the most-bet Women’s World Cup ever at BetMGM. The United States Women’s National Team drew the majority of the handle to win the World Cup.
The 2023 NCAA women’s basketball tournament earned strong betting interest and BetMGM reported a 30% increase in handle compared to last year’s tournament. Also, active bettors jumped 22%. For the first time, betting action on the women’s NCAA tournament was comparable to an NFL game.
The SOFTSWISS Sportsbook is expanding its client network through a new agreement with Bets.io. With the strategic addition of a sports betting option to its portfolio, the online casino is committed to enhancing the player experience and diversifying its offering.
Created by crypto enthusiasts, Bets.io offers players an exhilarating gaming experience with an extensive library of titles and innovative gameplay. Operating under a Curaçao licence, the project caters to a specific audience that prefers crypto over traditional fiat currency. The company distinguishes itself by providing betting options in the most popular crypto coins: BTC, BCH, LTC, ETH, DOGE, USDT, XRP, ADA, BNB, DAI, TRX.
Following the seamless integration between the online casino and the gamified sports betting platform, the SOFTSWISS Sportsbook, casino players now can enjoy betting on a vast selection of more than 200 sports, including esports, with betting odds provided by Betradar and Oddin.gg. In addition, sports fans can elevate their betting experience with a range of enticing bonuses, such as Freebet and Comboboost.
Bets.io will enjoy the advantage of receiving top-level SOFTSWISS support and technical assistance throughout the partnership. This support encompasses tailoring the platform to meet specific customisation requirements to incorporate new functionality requested by the client. What is more, Bets.io also will have access to various player management tools, such as detailed betting statistics, flexible odds, event settings, and top-notch customer support.
Commenting on the partnership, Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, says: “Using our sports betting platform, Bets.io will strengthen their business through enhanced engagement and a broader market reach, while players will have access to a wide range of sports, events, leagues, and tournaments. I am pleased to welcome a new partner and happy to mention that we will launch another joint project soon. Inspired by the trust placed in us by our new client, the SOFTSWISS Sportsbook team will continue to add new features to offer unique solutions that lead our clients to success and improve the gaming experience of bettors.”
The Bets.io team adds: “We have a great opportunity to explore the benefits of the Sportsbook Platform and offer our players something new. Working with the SOFTSWISS team was seamless, and we look forward to the outstanding results of this collaboration. Thanks to our new partner for their continued support during all stages of integration.”
Being part of the product ecosystem, the SOFTSWISS Sportsbook offers clients a wide range of bonuses unique to the iGaming industry, and the ability to launch jackpot campaigns on sports events.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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