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Veikkaus’ Change Negotiations Finalised – Personnel Structure to Change as Part of Growth Strategy

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Veikkaus continues to prepare for the upcoming change in the Finnish gambling system. It has been recorded in the Government Programme that Finland will adopt a partial multi-license system as of 1 January 2026.

“The upcoming changes in the system are a great opportunity for Veikkaus, but they also bring many changes to us at Veikkaus. Our personnel structure will be revised, and we will be focusing on our core business, working to strengthen our knowhow there,” Heli Lallukka, Veikkaus’ Executive Vice President of HR, said.

The change negotiations, which were launched at the beginning of September, and which concerned a total of 825 employees, have now been finalized. Veikkaus’ organisational structure will undergo changes that will support their strategy-based goals, i.e., to be the market leader in Finland in the future and an internationally competitive, growing gambling company.

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“In the coming years, we will be making significant investments to strengthen our competitiveness. We already have top-level professionalism in the field, but in the future, we will also need knowhow from outside of the company. For example, we can offer uniquely brilliant career paths and multiple opportunities in the tech sector at present, as well as in the future,” Ms Lallukka said.

As part of the change, Veikkaus’ business operations are divided into three sections. SVP Nora Vähävirta will oversee the domestic business, which includes the games of chance, slot machines, and the company’s own arcades. SVP Jarkko Nordlund’s responsibilities in the domestic business will be the online casino and betting. The third sector covers the international business, led by SVP Jonas Reuter.

As a consequence of the change negotiations, about 185-215 Veikkaus’ employees will lose their jobs, whereas about 110-150 employees will see their terms of employment change materially.

The launch of the change negotiations was publicised about two months ago in September. At that point, it was estimated that a maximum of 240 employment relations would be terminated, whereas 195 employees would face changes in their terms of employment.

“Following constructive dialogue with the personnel representatives, we ended up with smaller final figures,” Ms Lallukka said.

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The exact dates of the employment relations to end, as well as the material changes to the terms of employment, will be determined by the end of the year. Among the factors affecting them will be the employees’ decisions on whether they will accept the positions and titles offered, as well as potential internal transfers within the company.

Another outcome of the change negotiations will be that Casino Tampere will be closed after 9 December, together with 19 game arcades will be closed down on 22 December 2023.

Compliance Updates

Thunderkick secures new Danish supplier licence

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The licence extends Thunderkick’s Danish content provision to 2029

Independent slots studio Thunderkick has obtained a B2B licence from the Danish Gambling Authority (Spillemyndigheden).

The new licence is valid from 1st January and will enable Thunderkick to continue distributing its games to Danish operators through to 2029.

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Thunderkick is among the first game suppliers to be granted the newly introduced licence, allowing the studio to maintain and grow its market presence in the coming year.

The Stockholm-based company currently offers its games across several major regulated European markets, and the extension of its commercial operations in Denmark highlights Thunderkick’s dedication to becoming a prominent provider of distinctive content on its home continent.

Wan Kim, Chief Compliance Officer at Thunderkick, said: “Thunderkick continually strives to amplify its position in Europe, partnering with leading operators across target markets to enhance brand visibility and increase our player base.

“Obtaining a B2B licence has been a focus since the Danish Gambling Authority announced the new regulations earlier this year, and our application’s success emphasises the quality of Thunderkick products and our unwavering commitment to adhering to consistently updating regulations.

“The licence will facilitate our continued growth in Denmark, where some of the country’s biggest operators offer our unique content to local players.”

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The post Thunderkick secures new Danish supplier licence appeared first on European Gaming Industry News.

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Press Releases

BOS presents initiative against money laundering

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Money laundering is a threat in all sectors of society where money is present, including the gambling sector. The Swedish Trade Association for Online Gambling (BOS) is therefore today presenting two initiatives related to money laundering.

Firstly, BOS presents an AML (Anti Money Laundering) checklist with bullet points that BOS recommends that online gambling companies on the Swedish gambling market follow. The purpose is to reach the highest possible standard in the work against money laundering, in regards to authorities and society in general.

Secondly, BOS presents in collaboration with the consulting agency Advisense a report on money laundering and the Swedish online gambling market. The report is based on interviews with BOS member companies and contains concrete proposals for improved AML work in the gambling sector, for gambling companies as well as banks and authorities. For example, with inspiration taken from the banking sector, the establishment of a Swedish Anti-Money Laundering Intelligence Task Force between the gambling industry and the Financial Police is proposed.

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“Today we take this comprehensive approach to the problem of money laundering. The purpose is to make visible how the work against money laundering in the gambling industry can be improved. We present our report and checklist completely openly, so that even a gambling company that is not a member of BOS can use the material, if they so wish. We all win from that.”, says Gustaf Hoffstedt, Secretary General, The Swedish Trade Association for Online Gambling.

The post BOS presents initiative against money laundering appeared first on European Gaming Industry News.

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partnerships

Stakelogic Wraps Up Deal with Bet25.dk

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Industry-leading casino content provider Stakelogic has enhanced its presence in the Danish market by signing a partnership with leading operator Bet25.dk. This new integration, facilitated by Light & Wonder, will allow the site full access to Stakelogic’s in-demand online slot portfolio.

Players at Bet25.dk will now be able to enjoy cutting-edge online slot action in games like Snowflake Sorcery, Emperor’s Champion, and The Watcher, all of which showcase Stakelogic’s commitment to innovation and excitement.

Bet25.dk is an extremely popular online casino with years of experience in the Danish market. The addition of Stakelogic’s slot portfolio will only amplify the top-quality service the casino already offers players.

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As per the deal, an exciting promotion based around Stakelogic’s industry-first Super Wheel bonus will be part of the launch campaign. Super Wheel combines the excitement of online slots with the immersive environment of a live casino.

The optional side-bet gives players the chance to be whisked away to a live studio setting where they can spin the Super Wheel to win prizes or trigger additional bonuses.

Robert Stoyanov, Account Manager at Stakelogic, said: “The Danish market is an extremely important one for Stakelogic, and working with brands like Bet25 will only help us strengthen our position there. The company’s reputation speaks for itself.

It has a history of bringing exciting and unique online slot experiences to its players, and we are excited to become a part of its slot catalogue.”

Lasse Larsen, Casino Product Owner at Bet25.dk, said: “We pride ourselves on delivering the most innovative online slot experiences to our players, and the integration of Stakelogic’s award-winning slot portfolio only reinforces that position.

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When players log in to Bet25, they expect to find the best online slots on the market, and this new partnership ensures that this is exactly what happens.”

The post Stakelogic Wraps Up Deal with Bet25.dk appeared first on European Gaming Industry News.

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