Press Releases
The Power of Influencers in iGaming – Insights from the EEGS Webinar
In an increasingly digital world, the influence of social media personalities is undeniable, especially within the iGaming industry. To stay competitive and engage with a broader audience, brands must adapt to the growing power of influencers. Recently, the dynamic EEGS Webinar, “The Rising Power of Influencers in iGaming: Use Their Power for Your Success,” brought together key experts to explore how influencers can elevate iGaming brands to new heights. Expert speakers Jekaterina Dubnicka, Alexandra Voronetskaya, and Wojciech Trzaska shared their valuable insights on the nuances of influencer marketing, and how companies can leverage this to succeed.
The Brave Step of Working with Influencers
Alexandra Voronetskaya emphasized how significant the decision to collaborate with influencers is for any company. “When a company decides to work with influencers, it is a very brave step,” she noted. This decision means not only expanding a brand’s visibility but also committing to a much more open communication strategy.
Working with influencers is not just about showcasing a product; it’s about creating an authentic connection. Brands must be prepared for heightened visibility, quicker responses to public feedback, and increased flexibility in their strategies. “You have to answer quicker, you should be more flexible,” Alexandra explained, underscoring the evolving nature of marketing in today’s fast-paced world. This openness can be daunting for some brands, but it can also bring tremendous benefits when executed well.
Getting Real: The Importance of Authenticity
Jekaterina Dubnicka on the other hand delivered a powerful message about the importance of authenticity when collaborating with influencers. “If you decide to go live and public, there is one crucial thing you need to know: No subscriber is interested in your surface. Everyone wants to see something deeper,” Jekaterina said. This statement couldn’t be more fitting in the context of influencer marketing. Audiences today crave genuine connections and transparency, rather than polished advertisements.
She went on to challenge companies considering influencer partnerships: “Before you decide to work with influencers, you need to answer yourself: Why?” This question serves as a reminder that influencer partnerships should be rooted in a clear strategic vision. It’s not enough to just follow trends — businesses need to understand why they want to engage with influencers and how they plan to create value for both their brand and the influencer’s audience.
The Power of Smaller Influencers
A common misconception in influencer marketing is that success is tied to having millions of followers. However, Jekaterina pointed out that the number of followers doesn’t always equate to success. “The huge amount of followers doesn’t necessarily bring success,” she noted, pointing to the fact that smaller influencers often yield greater engagement. Smaller influencers tend to have a more loyal and interactive audience, making them more flexible and responsive to brand messages.
In iGaming, where emotional connection plays a key role, Alexandra emphasized the importance of finding influencers whose values and approach resonate with the brand. “Working with influencers is about emotions, and when you are on the same page, that is magic,” she said. It’s about creating an authentic, emotional link that transcends the transactional nature of traditional advertising.
All attendees of the EEGS Webinar received a Certificate of Attendance, acknowledging their commitment to continuous learning and professional development in the iGaming industry.
For those who missed the live session, the on-demand video is now available – featuring key insights on how influencers are reshaping the marketing strategies, and practical tips on choosing, briefing, and collaborating with them effectively.
You can watch the full session here: www.youtube.com/@eegamingsummit
Stay tuned for more updates and upcoming events by following EEGS on social media and visiting their official website.
The post The Power of Influencers in iGaming – Insights from the EEGS Webinar appeared first on European Gaming Industry News.
The iGaming affiliate space just gained a major player. DepToWin, known for its growing network of high-performing online casino brands, has officially launched DepToWin Partners — a next-gen affiliate platform built for performance-driven partners looking for long-term growth, flexible commission models, and hands-on support that goes beyond the usual.
This isn’t just another affiliate program. DepToWin Partners is designed with one mission: to help affiliates earn more, grow faster, and scale smarter.
A New Era of iGaming Affiliate Marketing
DepToWin Partners brings together over 100+ trusted online casino brands, backed by the biggest names in the industry like Relax Gaming, Pragmatic Play, BGaming, Mascot Gaming, and others. Whether you’re a seasoned affiliate veteran or just entering the iGaming space, the platform is tailored to support your success.
Flexible commission models include:
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CPA up to €400, based on traffic source and target GEOs
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Revenue Share up to 50%, depending on monthly FTDs
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Hybrid Deals (CPA + RS), tailored to each partner
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Flat & Prepay Models, available on request
💡 Affiliate Pro Tip: Revenue Share means long-term earnings from the lifetime value of referred players — the more your players engage, the more you earn.
Who Can Join?
If you have an audience, you’re in. DepToWin Partners is open to content creators, review sites, influencers, SEO pros, and email marketers — anyone ready to monetize their traffic in the casino space.
Once approved, every affiliate is assigned a dedicated affiliate manager who will help you hit the ground running, optimize performance, and provide strategy support based on real campaign data — not guesswork or automated replies.
Built for Long-Term, Relationship-Driven Growth
What sets DepToWin Partners apart is its focus on real support and long-term partnerships. The platform isn’t just about handing over a tracking link — it’s a full-service growth engine.
Affiliates receive:
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High-converting landing pages and branded banners
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Custom campaign support and strategy sessions
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Transparent reporting and real-time performance insights
Why Affiliates Are Choosing DepToWin Partners
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✅ Access to 100+ premium online casino brands
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✅ Competitive CPA & RS commission structures
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✅ Custom hybrid and flat-fee models
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✅ No withdrawal fees, fast monthly crypto payouts (USDT/USDC)
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✅ Exclusive casino offers and welcome bonuses for Tier 1 & Tier 2 GEOs
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✅ A team that actually answers your emails (and helps you win)
Ready to Partner Up?
If you’re looking for an affiliate platform that treats you like a partner — not just another publisher — DepToWin Partners is built for you.
👉 Apply today and become part of one of the most dynamic affiliate programs in the iGaming industry.
Join now: DepToWin Partners
The post DepToWin Partners Launches with Over 100 Top Brands & Premium Payouts for Affiliates appeared first on European Gaming Industry News.
FBMDS is thrilled to announce the launch of its newest slot game of Asian inspiration – “Panda Treasure – Sublime Series”. This is the inaugural title in its ambitious plan to reinvent its slots portfolio with new, rewarding online casino game releases throughout the year, that speak to different players’ profiles and competitive operator’s demands.
The release of a new slot game aligns with FBMDS’s 2025 narrative, focusing on market expansion, innovation, and leadership in key iGaming segments.
Since the company is deeply committed to delivering high-quality, innovative, and compliant experiences both to operators and players worldwide, Panda Treasure demonstrates the brand’s goals in setting new standards in the universe of online casino gaming.
Panda Treasure: the Slot Game mechanics
FBMDS new slot Panda Treasure is a 3×3 spins game featuring 5 paylines, combining simplicity with an immersive gaming experience. The game boasts visually stunning and Asian-inspired graphics, smooth animations, and gameplay mechanics optimized for desktop, tablet, and mobile devices.
Players will embark on a fascinating adventure through the heart of Asia, guided by the Red Panda Bao, the guardian of luck. Unique symbols celebrating the richness of Asian culture are key to unlocking great rewards, including:
- Amulet: A symbol of protection and good fortune.
- Fan: Representing Asian elegance and tradition.
- Dumplings: A delicacy symbolizing prosperity.
- Asian Lanterns: Symbols of celebration and light, illuminating the path.
- Golden Coins: Indicating the route to wealth.
- Dragon: The mythical creature guarding the most valuable treasures.
A win-win bet for online casino enthusiasts
The game offers a maximum potential prize of 2,500x the bet, available exclusively during the Spin Bonus mode. In the Spin Bonus mode, which can be triggered randomly on any spin.
When this happens, a random paying symbol is selected, and the reels spin to display only that symbol and, if available, WILD symbols. The WILD symbol substitutes for any symbol to form combinations and can appear on all reels. In the Main Game, if the WILD symbol fills the entire game screen, the payout will be 250x the bet.
The player receives 3 spins to try to add new symbols of the selected type or WILD symbols to the game area. Whenever new selected symbols or WILDs appear, they remain fixed on the screen.
The Spin Bonus ends when the player uses all 3 spins. At the end, all obtained combinations are multiplied by a random multiplier, which can be x5, x10, x15, x20, or x25.
Panda Treasure – Sublime Series embodies FBMDS’s dedication to providing engaging and culturally rich gaming experiences. As the casino gaming company continues to expand its slots portfolio and beyond, players can anticipate more innovative and immersive titles in the coming months.
The post FBMDS launches new Asian-inspired Panda Treasure slot game appeared first on European Gaming Industry News.
Vixio, a leading provider of regulatory intelligence solutions, is proud to announce its Anti-Money Laundering (AML) Outlook, which found that regulators are cracking down on money laundering weaknesses with severe consequences, totaling over €36m in fines from March 2024 to March 2025 in Europe alone.
Vixio’s AML Outlook examines the challenges of complying with AML requirements in jurisdictions around the world, outlines regulators’ efforts to thwart criminal activity, and considers how payments and gambling firms can prevent being caught up in money laundering scandals.
The report found that in the last year, in the European area alone, there have been around 30 enforcement actions from regulators fining payments and e-money firms for falling short in their adherence to AML/CTF rules.
Financial institutions found to have money laundering weaknesses face profound consequences, with prosecutors and regulators alike generally unwilling to be empathetic on this matter. For example:
- In March 2025, Germany’s regulator, BaFin, fined Ratepay €25,000 over suspected money laundering.
- In February 2025, Estonia’s Money Laundering Data Bureau revoked B2BX Digital Exchange OÜ’s licence for failing to implement proper customer due diligence, transaction monitoring and risk assessments.
- The Bank of Lithuania, meanwhile, revoked Foxpay’s licence in November 2024 for systemic AML/CTF and governance failures, including fund mismanagement and conflicts of interest.
John Gidla, Head of Payments Compliance, Vixio, explains, “Although AML compliance involves significant costs for payments firms – including investment in transaction monitoring systems, customer due diligence (CDD) processes and ongoing staff training – the consequences of failure can be significant. In addition to financial penalties, failing to prevent money laundering can severely damage a firm’s reputation, leading to loss of customers, partners and investor confidence. Maintaining a strong compliance framework is crucial for preserving trust and long-term business viability.”
Until now, the EU’s AML enforcement has been more fragmented, but the EU’s new Authority for Anti-Money Laundering and Countering the Financing of Terrorism (AMLA) could be a significant step towards addressing AML enforcement and closing gaps that criminals have been exploiting for years.
Regulatory scrutiny means that firms need to implement know your customer (KYC) procedures, monitor transactions on their systems for suspicious activity and report concerns through suspicious activity reports (SARs) to the relevant authorities.
The post Vixio Finds Over €36m in AML Fines Issued in Europe in the Last Year appeared first on European Gaming Industry News.
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