Gaming
HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS
The mobile games industry is experiencing a seismic shift in the way gamers discover and play games. According to a new survey of 2,003 gamers in the US and UK, a staggering 50% of players have earned real-world rewards such as cash and gift cards from brands such as Netflix and Amazon for playing mobile games. These findings are part of the deepest study into rewarded gameplay, produced by Almedia, a fast growth technology company that rewards players for downloading and completing milestones in mobile games and apps.
After two years of decline, 2024 was the year mobile gaming returned to revenue growth, with a 3% year-on-year rise. During this time, rewarded gameplay has driven a fundamental shift in how people discover and choose games to play. Almedia’s study finds that 54% of gamers are playing more games now than in previous years. Of those, almost more than two in five (42%) cite gameplay rewards and incentives as one of the key factors in them playing more often.
72% of gamers who have previously earned real-world rewards say they’re important in their decision to try a new game, and 76% are more likely to recommend a rewarded game than a game without rewards. Leading global studios such as Innplay Labs, Mad Brain Games and Playtika have made rewarded gaming part of their user acquisition and engagement strategies through Almedia’s market-leading rewards platform, Freecash, which has more than three million monthly active users.
Moritz Holländer, Founder and CEO at Almedia, added:
“Our deep study of gamers clearly shows that there’s a voracious appetite for rewards across the mobile games industry. Never before in gaming have we witnessed the mass adoption of real-world rewards by players. What we are currently seeing is real-time transformation in how gamers choose what they play based on rewards – and also rewards’ ability to foster valuable long-term relationships between players and games. It’s a total rewrite of how and why users engage with gaming content, and a much-needed one at a time where game studios face barriers to acquiring and retaining players in a highly competitive market.”
Rewards are not only powering increased game downloads, but they’re also a key driver of player engagement and retention. Nearly three-quarters (71%) of players reported an increased playtime due to rewards, while 85% continue playing a game once rewards end; indicating rewards have powerful potential to onboard long-term users that transcends their immediate impact. The study also shows how rewards can unlock new revenue opportunities for developers, with 23% of players expecting to spend on in-app purchases within a game to unlock higher tiers of rewards.
While rewards are already transforming the way players engage with mobile and web games, there’s an expectation from games studios that consoles will see similar rewards in the future. ‘Rewarded Returns Part Two: The Player Perspective’ follows the release of Almedia’s first report in January 2025 which revealed how 500 game developers were evaluating rewarded approaches. In this study, 90% of developers who have run a reward-based campaign expect to see rewards on consoles in the future.
Key Findings:
Among 2,003 mobile gamers
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50% have received a real-world reward via a mobile game
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75% feel positive about mobile games offering real-world rewards
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54% of gamers are playing more games now in comparison to 3-5 years ago
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42% of these are playing mobile games more because of rewards or incentives
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Among those who have received a real-world reward (50%)
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72% say rewards are important in their decision to try a new game
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85% continue to play after a game’s real-world rewards end
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76% are more likely to recommend a rewarded game
Among those who have only received in-game rewards (50%)
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67% say traditional in-game rewards make them feel positive towards a game
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65% say they are more likely to try a new game if offered real-world rewards
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58% said that real-world rewards would make them play differently — mostly longer
The post HALF OF ALL MOBILE GAMERS HAVE EARNED MONEY PLAYING GAMES, FINDS SURVEY OF 2,000 PLAYERS appeared first on European Gaming Industry News.
Bridging the gap between functional hardware and considered design, Phantum debuts its first line of high-performance mousepads. The collection is built for users who demand precision but won’t compromise on aesthetics. Developed in Paris by founders Amine G. and Victor B., the mousepads combine minimalist design with carefully selected materials and collectible elements, positioning the product as a functional tool and a design object.
Created for gamers and digital creatives, Phantum’s mousepads emphasize tactile performance while remaining visually restrained. The surfaces are crafted using Japanese Poron and advanced fabrics chosen for their durability, responsiveness, and sensory qualities. Each product is designed to enhance, not distract from, the overall composition of a desk setup.
The company’s visual language draws on space, transparency, and disappearance themes, an intentional move to create objects that integrate flawlessly into a work or play environment. “Every detail reflects our DNA: clean, sharp, and futuristic,” said co-founder Amine G., whose tech-focused YouTube channel, MRG TECH, has built a following of over 200,000 subscribers. “We create tools that disappear under the hand but leave a lasting impression through design, feel, and finish.”
Phantum’s founders launched the brand after finding few products that met their standards for both performance and design integrity. The debut line is only the beginning: the team is developing glass mousepads and matching performance sleeves, with plans to expand into a broader ecosystem of desk essentials. Each new release will continue to feature collectible packaging designed to add narrative value rather than act as decoration.
Though recently launched, Phantum is already drawing attention beyond France, particularly in Latin America, where design-conscious gamers have begun to integrate the mousepads into their setups. The first collection is now available on phantum.co, with new formats and accessories to follow.
The post Phantum Introduces High-End Mousepads with Collectible Packaging and Parisian Design Roots appeared first on European Gaming Industry News.
Asia
CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience
In a market where gamers often make high-investment purchases without knowing exactly how their machine will perform until they bring it home and install a game, CyberPowerPC India is changing the game. With the Play Guarantee, CyberPowerPC India reinforces its confidence in the performance and reliability of its systems, offering buyers added assurance that what they receive will meet or exceed expectations. This is a first-of-its-kind offer in India’s custom PC market.
Every system sold under the Play Guarantee will be built using 100% brand-new parts sourced from authorized manufacturers. Each PC will come pre-installed with a genuine and activated version of Microsoft Windows at the BIOS level, ensuring users avoid post-purchase license issues or hidden software costs.
Additionally, customers will receive one year of on-site support, with certified technicians dispatched to their location for repairs or replacements, eliminating the need for long shipping delays or third-party service centers. Before dispatch, all the PCs undergo rigorous stress testing using global industry benchmarks to ensure performance integrity across GPU, CPU, thermals, and memory.
Vishal Parekh, Chief Operating Officer, CyberPowerPC India commented,“As more Indian gamers upgrade to high-performance PCs, trust becomes a critical factor. Gamers shouldn’t have to take a leap of faith when buying a PC. They should know what they’re getting and know it works right out of the box. We at CyberPowerPC India always believed in transparency, may it be sharing FPS benchmarks before purchase or building with only brand-new components. The ‘Play Guarantee’ campaign aligns perfectly with our commitment to building a credible, consumer-first ecosystem in Indian PC gaming, especially as the community becomes more competitive and discerning.”
According to a NeoGrowth study, 54% of Indian consumers prefer offline shopping due to the assurance of authenticity and product quality, underscoring a strong demand for transparency in purchase decisions. CyberPowerPC India’s ‘Play Ready’ campaign aims to replicate this confidence in the online custom PC market.
This campaign follows the company’s recent efforts to strengthen grassroots esports infrastructure, including its partnership with Indian esports organization Orangutan to power ApeCity, a dedicated esports arena in Navi Mumbai, with high-performance systems.
As part of its ongoing investment in the growth of India’s PC gaming market, CyberPowerPC India is also working to make high-performance gaming setups more accessible to a wider range of gamers. With the launch of its ‘Play Ready’ campaign, the company aims to foster a gaming culture built on transparency, trust, and a seamless user experience.
The post CyberPowerPC India launches ‘Play Guarantee’ campaign for a transparent and gamer-first experience appeared first on European Gaming Industry News.
In the latest round of Prototype Funding, Gamecity Hamburg, part of Hamburg Kreativ Gesellschaft, supports six promising digital games with up to 80,000 euros each as a non-repayable grant. This funding enables start-ups in Hamburg and supports companies in developing marketable prototypes. In addition, start-ups and developers can apply for Gamecity Hamburg’s Games Lift Incubator until June 10: https://www.gamecity-hamburg.de/de/inkubator/
The awarding committee selected projects with the greatest market potential from the many applications. Including this seventh round of funding, the development of 37 prototypes has been supported as part of Prototype Funding since 2020. The application phase for the next Prototype Funding round will start in spring 2026.
“The high quality of the projects submitted to this funding round led to an intensive decision process within the awarding committee. The funded projects show a wide variety of genres, ideas, and teams. With the Prototype Funding, we are supporting established companies and up-and-coming start-ups in Hamburg as a games location,” commented Dennis Schoubye, Head of Gamecity Hamburg and member of the awarding committee.
The 2025 funding recipients were selected by the awarding committee, consisting of Hamburg industry experts Nina Müller (VP Publishing & Development Services, Goodgame Studios), Jonas Hüsges (Publishing Director, Daedalic Entertainment), Valentina Birke (Director Indie Arena Booth / Super Crowd Entertainment), Michael Schade (CEO & Co-Founder ROCKFISH Games) and Dennis Schoubye (Head of Gamecity Hamburg).
The Funded Projects 2025
- NeverLight by Nightless Games – € 80,000
- Pet Universe by Tivola Games – € 80,000
- Space Station Manager by gameXcite – € 80,000
- Unbreachable by Buckfish – € 72,000
- Deep Fog Signals by Symmetry Break Studio – € 32,000
- Cosmic Run by Zinktank Labs – € 30,000
NeverLight by Nightless Games
NeverLight is a dark, cooperative role-playing game with fantasy and extraction elements, in which up to three players act as hunters in an endless night in search of terrifying monsters and collect valuable loot. The game combines monster hunting with the excitement of having to bring each reward to safety with the team to receive it.
Pet Universe by Tivola Games
In the 3D animal shelter simulation “Pet Universe”, players build their animal shelter from the ground up, organize animal care, collect donations, and design the shelter grounds according to their own ideas. The aim is to care for the animals with their individual needs and to find them a loving home.
Space Station Manager by gameXcite
In this strategy building game with real-time space battles, players manage a space station that serves as a base for spaceships, battles, recruitment, and a strategy hub for missions. In addition to organizing the base, players manage their limited resources and various upgrades, improve crew morals, and explore the galaxy with their individual fleets.
Unbreachable by Buckfish
In the multiplayer strategy game “Unbreachable”, players build a fortress in each run that competes with ten castles of rival players. Players strategically construct the different fortress buildings to increase attack power or minimize weaknesses to climb the leaderboard in competition with other players.
Deep Fog Signals by Symmetry Break Studio
In this sci-fi horror game with puzzle mechanics, players are trapped in the communication room of a remote research station during a toxic storm. To escape, they must coordinate the various crew members, decipher cryptic transmissions, and complete the research as the threatening situation escalates over several days.
Cosmic Run by Zinktank Labs
In this humorous and fast-paced roguelite, players fight their way through space with their ship in order to escape from a capitalist alien dictatorship. Weapons, shields, upgrades for the engine, and customization of the ship determine the narrative of the game. Depending on the character chosen, the course of the game and the story told vary in several runs.
All detailed information on the teams and games can be found at: https://gamecity-hamburg.de/funding/#Funded_Projects_2025
Developers, start-ups, and companies from Hamburg were able to apply for Gamecity Hamburg’s prototype funding from March 3 to April 7. In 2024, Gamecity Hamburg introduced a diversity checklist when applying for prototype funding, the answers to which can optionally be used by the awarding committee in the evaluation process.
The next application phase for prototype funding will start in spring 2026.
Further funding opportunities through Gamecity Hamburg
Each year, the Games Lift Incubator supports five teams, developers, and start-ups in the development of digital games. In addition to € 15,000 in start-up funding, the recipients receive a comprehensive coaching and mentoring program with international experts as well as workshops and follow-up individual support. Since 2024, the program has also included a visit to an international industry event.
Teams and developers can currently apply for the Games Lift Incubator until June 10.
All information can be found at: https://gamecity-hamburg.de/incubator/apply-now/
The post Gamecity Hamburg Supports six new Digital Games with Prototype Funding appeared first on European Gaming Industry News.
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