partnerships
ARC rebrands ATR Markets as Racing1 Markets; strikes its first deal with Duelbits

Arena Racing Company (ARC), the largest racing group in the UK, has announced that its flagship product ATR Markets will be rebranded as Racing1 Markets with immediate effect. Racing1 Markets is a definitive turnkey racing solution which delivers 24/7 horse and greyhound content, alongside fully-risk-managed betting markets and licensed live-video streaming from racetracks across the planet via one simple integration.
This ‘always-on service’ has also been bolstered by an ongoing collaboration between ARC and 1/ST CONTENT (partners in the wider Racing1 strategic alliance of racing’s global gatekeepers) whose combined racing catalogue now consolidates a portfolio that maps the UK and Ireland, North and South America, Turkey, South Africa and Australia for over 140,000 horse and greyhound races per annum.
As a result, Racing1 Markets is now also available via a full plug-and-play iFrame, alongside an existing API integration. This new-found flexibility affords operators worldwide the diverse options they need for a 24/7 international racing product in respect of embedded video, official data and betting solutions, running off market-leading managed trading services (MTS).
The development work on this next-level, one-stop-shop solution has been successfully conducted by product-design and development specialists at The Unit, alongside exclusive pricing and risk-management from Pythia Sports. Senior delegates from Racing1 and Pythia Sports will be at ICE Barcelona next week at Racing1’s Stand 5E38. To book a meeting or arrange a demo, please email or simply visit the stand.
The relaunch of Racing1 Markets has been immediately validated by a new partnership with Duelbits, a leading global crypto operator. Known for its innovative, player-focused approach and elite product-led wagering options, Duelbits has quickly emerged as a force in the industry. Fully regulated and licensed by the UK Gambling Commission, the brand continues to push boundaries in delivering cutting-edge experiences to its users.
Duelbits is actively driving cutting-edge projects to maintain its competitive advantage, as evidenced by the recent launch of Duelbits TV, an innovative 24-hour streaming channel delivering nonstop entertainment to global audiences. This groundbreaking platform is a testament to Duelbits’ commitment to enhanced user experience (UX), offering fresh and immersive content that elevates engagement and satisfaction. By fostering a community that empowers, inspires and achieves, Duelbits TV not only provides a competitive edge but also redefines what it means to deliver transformative and user-centred experiences in the crypto-gaming space.
Racing1 Markets’ all-encompassing timetable of racing action seamlessly aligns with Duelbits’ 24/7 vision, amplifying the operator’s expanding sportsbook offering. The recent launch of Duelbits 3.0, featuring a revamped interface and enhanced functionality on its in-house platform, underscores the brand’s dedication to setting new benchmarks in usability and innovation. This comprehensive yet easily integrated and managed racing service further establishes Duelbits as a pioneer in delivering groundbreaking, player-focused solutions.
Benefits of Racing1 Markets:
- Created and supported 24/7 by gatekeepers of the racing industry
- Official data and streaming which delivers increased reliability
- Includes all rights required for a 24/7 service
- One contract covers everything for media rights and trading
- iFrame or API delivery for the fastest, simplest route to offering racing
New business targets:
- Online casino platforms / non-sportsbook operators (e.g. bingo-poker-lottery)
- Online sportsbooks platforms / operators who are looking to offer racing for the first time
- Online sportsbooks platforms / operators who offer racing but are looking to outsource or improve risk-management and margins
Ross Haffie, Director of Sportsbook at Duelbits, said: “At Duelbits, we are dedicated to delivering exceptional experiences for our players. The solution that Racing1 Markets provide makes perfect sense for us in continuing our player first strategy. From their comprehensive range of horse racing and greyhound content and the appealing data delivery, pricing and risk-management solution, this embodies a best-in-class product that we are sure will prove to be a great success. Racing1 Markets is a sophisticated, reliable and, importantly, a flexible 24/7 product which has been delivered to us by the gatekeepers to the global racing sector.”
Brendan Parnell, Managing Director of Media & International at ARC, commented: “We’re thrilled to announce this Racing1 Markets launch in a rebrand that crystallises our commitment to simplifying things for existing and, in particular, new customers who may have previously been uncertain of making the leap to a racebook.
“Think: live streaming of over 140,000 events, racecards, data and wagering – all seamlessly wrapped together as a one-stop racing product whose managed trading and automated risk-management are also underpinned by advanced analytics and customer profiling. Racing doesn’t have to be complicated to set up or manage, and we can now dispel that misconception. So if you are, for example, a casino operator, we can integrate Racing1 Markets as an iFrame into your platform, and fully operate it from front to back. Our pitch is: take the iFrame, plug it in, and we’ll run a racebook as another vertical kind of product. You neither have to burn any fuel managing it, nor worrying about it.
“This is just the opening salvo in a progressive partnership with 1/ST CONTENT which sees two international pacesetters in top-quality racing align their rights and services to create a comprehensive racing betting solution which aims to satisfy the diverse needs of global online operators and their customers via one easy-to-integrate tool, fine-tuned by the dexterous risk-management expertise of our trading partners Pythia Sports and neatly designed and packaged by The Unit.
“Through this sharing of complementary resources and distribution networks, 1/ST CONTENT and ARC are now working in tandem across a host of global clients, providing an agile solution-set that can keep pace with the developing regulation across multiple different jurisdictions and maintain a flexible gateway for future product innovations or constraints.”
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Anna Greenwald
Payflo Enters into Partnership with MoneyGram

Payflo Inc., a leader in payment solutions for highly regulated industries, has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry.
Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
This integration is a game-changer for the gaming and lottery industry. With this partnership, players of regulated gaming and lottery companies in the US gain a seamless, affordable and secure option to deposit their funds and access their winnings. Players can easily cash-in and cash-out through participating MoneyGram locations across the country.
“Our partnership with MoneyGram unlocks a unique payment experience, enabling both deposits and payouts in cash—a groundbreaking solution designed specifically for the gaming and lottery markets. This initiative reflects our mission to provide innovative, inclusive payment options while simplifying operations for gaming and lottery operators,” said Maria Armstrong, Director of Sales, North America, at Payflo.
The integration also helps to streamline backend workflows and reduce reliance on pre-funded accounts. Importantly, the entire process, from start to finish, is supported by MoneyGram’s best-in-class compliance program and robust know-your-customer (KYC) protocols, which ensure transparency in funding sources while upholding the highest standards of accountability and trust.
“At MoneyGram, we’re committed to delivering innovative solutions that enhance customer experience while leveraging our global network to open new opportunities. Our partnership with Payflo is a great example of this, as we introduce an innovative solution to support the growing U.S. gaming and lottery sector. Through this new service, players benefit from faster, more convenient access to their funds, while gaming operators gain a reliable, scalable and compliant payment solution to fuel their growth,” said Anna Greenwald, Chief Growth Officer at MoneyGram.
The post Payflo Enters into Partnership with MoneyGram appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Principle Networks Announces Partnership with Buzz Bingo

Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.
The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.
“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.
“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.
“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.
The post Principle Networks Announces Partnership with Buzz Bingo appeared first on European Gaming Industry News.
partnerships
David Haye Becomes Brand Ambassador of Highbet

David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.
This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.
David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.
Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.
“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.
The post David Haye Becomes Brand Ambassador of Highbet appeared first on European Gaming Industry News.
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