Press Releases
What Trends Determine iGaming in 2025? Insights from SOFTSWISS Report
What technologies reshape the future of iGaming? Which business models will ensure growth for the companies? SOFTSWISS, a leading tech company with over 15 years of experience in iGaming, shares its much anticipated new iGaming Trends 2025 Report.
The new edition scrutiny describes over 15 major trends classified into specific groups: technology, regulation, marketing and business development. The report is free to download via the link.
Technology: Convergence of AI and Cybersecurity
Artificial Intelligence and Cybersecurity remain among the top technology trends in 2025. According to the SOFTSWISS survey, iGaming stakeholders rate the importance of AI and Machine Learning as 8.2 out of 10. In 2025, AI will remain crucial for personalisation, problem gambling detection and even decision-making automation.
According to the Splunk survey, 36% of cybersecurity professionals rank AI-powered attacks as a top threat. The fear of AI often arises from its unexplored possibility, but addressing today’s prevalent risks is just as important as preparing for future AI-driven threats. The solution can be investments in AI-powered threat detection systems that analyse large volumes of data in real time, detect anomalies, and prevent potential fraud.
Regulatory Landscape
The global regulatory framework is marked by growing fragmentation, with each region introducing increasingly specific compliance requirements that span various aspects of business development, from taxation to player protection. In 2025, a company’s ability to swiftly adapt to these regional differences will be crucial to its success in the market.
Marketing: Brand Awareness is a Key
In 2025, brand awareness will be essential for long-term growth, driving visibility and player loyalty. The goal is to create a clear association with a trusted name in online entertainment. Strong brand identity, trust, and high engagement will mark effective brand marketing.
The SOFTSWISS survey participants identified the top marketing channels for 2025: influencer partnerships, affiliate marketing, SEO, and paid advertising. Notably, research across the broader digital landscape shows SEO offers the highest ROI among digital marketing activities, exceeding 29%.
Business Development through M&A
Mergers and acquisitions have been a significant trend in business development for several years and will continue to be in 2025. Through strategic partnerships or acquisitions, operators can enter new markets, acquire new technologies, or expand product portfolios.
SOFTSWISS, for instance, resorts to this method to enter the South African market and extend its portfolio with new products. The region seems to be a very promising market. Its iGaming sector is expected to reach almost 65 million euro by 2028.
Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, summarises: “Understanding the trends shaping the future of iGaming is essential when planning next year’s strategy. As a leading industry expert and trendsetter, SOFTSWISS recognises these emerging directions and takes responsibility in offering a visionary iGaming Trends 2025 Report for the needs of the whole community”.
Prepared with the support of eight more brands, the SOFTSWISS iGaming Trends 2025 Report draws upon a comprehensive industry survey, extensive media research, data from the largest Game Aggregator in the market, and SOFTSWISS’ expertise, built over 15 years and enriched by annual interviews with over 1,200 brands. Insights were further enriched by collaborations with leading brands, including SBC, SiGMA, SPRIBE, Oddin.gg, Blask, Boomerang Partners, BGaming and CryptoProcessing, offering a well-rounded perspective on iGaming trends.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post What Trends Determine iGaming in 2025? Insights from SOFTSWISS Report appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has announced further expansion of its Canadian operations via a partnership with leading operator PointsBet in the province of Ontario.
The Swedish-founded gaming giant’s games will now be available to PointsBet players in the Canadian province, meaning classic titles such as Book of Dead, Rich Wilde and the Tome of Madness, and Reactoonz will now be available on the PointsBet platform.
The province of Ontario regulated online casino gaming in 2022, which saw Play’n GO enter the Canadian market for the first time. The company expanded into the province of Quebec earlier this year, and, as of June 2024, is also a proud member of the Canadian Gaming Association.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented, “Back in 2022, I said that “North America is right at the top of Play’n GO’s priority list, and Ontario is just the first step we plan to take”. This partnership with PointsBet shows we have yet to take our foot off the gas. We’ve proudly watched our games become instant hits in our two and a half years in the Ontarian region, and we have no plans to slow down any time soon.
“It’s exciting to team up with a fellow Canadian Gaming Association member in PointsBet, and we can confidently say that we are working towards the same goal of a safe, regulated industry that is focused on player entertainment. We’re looking forward to working closely together following this milestone announcement.”
Scott Vanderwel, Chief Executive Officer at PointsBet, shared “Play’n GO has built a strong reputation for delivering high-quality game content, and we’re thrilled to bring their titles to our platform. At PointsBet, our focus is on providing a safe and engaging entertainment experience for our players, and it’s clear that Play’n GO aligns with those values. Canadian casino enthusiasts recognize PointsBet as a trusted leader in iGaming, and this collaboration further enhances the exceptional experience we offer.”
SYNOT Games, a leading iGaming provider, has partnered with win2day, taking a major step in its Austrian market growth strategy.
The collaboration marks its debut with the launch of Resin Joker, a fan-favorite slot that combines the simplicity of a classic gaming experience with a fresh, modern twist. With its smooth gameplay, vibrant audio-visuals, and universal appeal, Respin Joker has become a standout title for players seeking both entertainment and nostalgia.
As this partnership progresses, players can look forward to a steady rollout of additional games from SYNOT Games’ extensive portfolio, further enriching win2day’s already robust catalog. This collaboration is designed to offer Austrian players a premium gaming experience, with a diverse selection of games that blend cutting-edge innovation and top-tier quality.
Georg Wawer, Managing Director of win2day, said: „As the sole licensed operator in Austria, our goal is to host all leading iGaming providers on our platform. Synot, being a major player on the international stage, makes us proud to feature their content. We regard SYNOT Games as a skilled and trustworthy partner for win2day, and we are confident that this collaboration will yield great success.„
Martina Krajčí, CCO at SYNOT Games, commented: “We are excited to partner with win2day and bring our games to Austrian players. At SYNOT Games, our focus has always been on providing quality entertainment, and this partnership highlights our commitment to delivering an outstanding gaming experience.”
The post SYNOT Games teams up with win2day to revolutionize Austria’s iGaming scene appeared first on European Gaming Industry News.
Press Releases
Casino Guru unveils redesigned homepage: A bold step forward in online gambling resources
The homepage features an autoscroll carousel, a dynamic element that presents Casino Guru’s unique data interactively. Visitors can explore real-time updates on the platform’s constantly growing database of casinos, bonuses, games, forum posts, and complaints.
Inspired by the “bento box” concept, the new design organizes content into clean, visually comprehensible blocks. This modular approach enhances user navigation while offering flexibility in presenting a wide range of information.
- User-centric design: The homepage integrates a streamlined introduction, intuitive navigation, and content that offers more than static information. Each section provides users with valuable insights while emphasizing the platform’s commitment to innovation.
- Modern visuals and branding:
A significant update to Casino Guru’s visual identity includes a shift from animated graphics to a sophisticated blend of 3D elements and neon accents. This aesthetic transformation elevates the platform’s appeal and reflects its modern approach to the online gambling industry. - Forum and complaints sections: A dedicated space introduces users to the Casino Guru forum and the complaints resolution center, supported by a team of over 20 specialists. This section reveals fascinating data and highlights the platform’s user-focused approach.
- Casino Guru News: The homepage concludes with curated selections from Casino Guru News, ensuring users stay informed about the latest developments in the industry.
The post Casino Guru unveils redesigned homepage: A bold step forward in online gambling resources appeared first on European Gaming Industry News.
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