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BETER reports on significant demand for its eFootball content during major football events

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BETER, the in-demand provider of betting content and data, has published a report showing a major change in player preferences towards round-the-clock, fast betting content.

The report, Betting on eFootball during Euro and Copa America 2024, shows a surge in demand for, and engagement with, the provider’s ESportsBattle eFootball product during both tournaments.

During Euro 2024 and Copa America, bettors displayed a heightened interest in its eFootball offering with the number of unique bettors up 11.4%, the number of bets up 12.8% and turnover up 13.4% across all operator partners` platforms, which offer ESportsBattle content.

Demand for eFootball peaked at the conclusion of Euro 2024 and Copa America which took place on 14 July in a “Super Sunday” of football.

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In the days following (15 July and 16 July) when no matches were played, BETER recorded the highest levels of engagement with, and turnover from, eFootball.

This followed a similar trend throughout Euro 2024 where engagement with eFootball would spike on the days when no matches took place.

On days when matches did take place, the number of bets and the average turnover on eFootball increased across all timeslots, with the greatest growth seen during the evening right after matches concluded.

For example, from 10pm to 11pm, average turnover increased by a massive 23% and remained at an elevated level for several hours after.

In terms of the bet types placed, the most popular bet types were Totals (55% of betting volume), Result Three Way (23%) and Next Goal (9%) which was up by more than 20%.

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BETER’s eFootball product includes three formats, the fast-paced and spectacular Volta (which lasts six minutes in total) plus the more traditional 2×4 and 2×6 minute formats.

During the period analysed in the report, the 2×4 format remained the most in-demand format with an average turnover up 14.7%, followed by 2×6 which enjoyed 15.2% growth – Volta also enjoyed a 9.4% increase in the number of bets and turnover.

The report supports the shift towards fast betting content that operators are seeing. In addition, players also want to access sports and betting opportunities round the clock, especially when there’s no on-the-pitch action taking place, which products such as BETER’s eFootball provide.

ESportsBattle tournaments set the benchmark for esports betting, offering more than 35,000 events per month across popular disciplines such as eFootball, eBasketball, eHockey, and CS2, with up to 50 markets per event. Live streaming is available 24/7/365 so that bettors can enjoy non-stop action with a 7.5%+ average margin for operators.

George Arabatlian, Head of Account Management at BETER, said:

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“This report underscores a significant shift in player behavior: bettors are eager to engage with football-related content, even in the absence of live matches. This is where our 24/7 eFootball product truly shines, providing continuous entertainment and wagering opportunities.

“The data also highlights a growing trend toward fast, dynamic betting experiences, which resolve quickly and keep players engaged.

BETER has become a leader in delivering this type of content, and we are excited to partner with more operators to provide their players with round-the-clock access to our cutting-edge ESportsBattle tournaments.”

The post BETER reports on significant demand for its eFootball content during major football events appeared first on European Gaming Industry News.

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Scuderia Ferrari HP Esports Team ready to defend its title in the F1 Sim Racing Championship

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New year, new challenges for the Scuderia Ferrari HP Esports Team, determined to hit the track and defend its 2023/2024 F1 Sim Racing constructors’ title.

The reigning champions Bari Broumand and Nicolas Longuet will compete in the 2025 edition of the F1 Sim Racing Championship starting Tuesday, January 14, with three events, each featuring four races, broadcast live from Stockholm, Sweden.

The calendar

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  • From the start, the Esports arena in the Swedish capital will be the stage for intense battles, starting with Event 1 (14-16 January), featuring the Australian, Chinese, Bahrain and Saudi Arabian Grands Prix.
  • In the second event (11-13 February), the drivers will tackle the European circuits, Silverstone, Spa-Francorchamps and Zandvoort, as well as the US GP in Austin.
  • The final round will run from the 25th to the 27th March, when the Grands Prix of Mexico, Brazil, Qatar and Abu Dhabi will be crucial in deciding the 2025 champions.

Line-up:

  • Obviously lead drivers, after the extraordinary teamwork that led to the 2023/2024 constructors’ championship victory, are: Bari Broumand and Nicolas Longuet, alongside race engineer Jonah Martens.
  • They will be joined by: third driver John Evans, fresh from a promising showing in past F1 Sim Racing championships, along with race engineer Christian Blok, Ben Goldie on the management side, as well as Team Manager Tiziana Mecozzi.

All the latest news and updates can be found in real time on the FerrariEsports social channels.

“We are happy to be back competing in the F1 Sim Racing championship. It will be exciting for us and the drivers to defend the constructors’ title secured just a few months ago. Like last year, the championship format, featuring closely contested races, will require a lot of mental energy and consistency in results. The line-up has been changed slightly and I am confident that we can fight for both world titles to the very end.” said Tiziana Mecozzi Team Manager

‘I am very excited about the start of the F1 Sim Racing championship. For me it will be the sixth season on track, the second with the Scuderia Ferrari HP Esports Team. After last year, we know the format of the championship and we know it will be crucial to have continuity and work hard as a team. We are determined to do well and compete for the drivers’ and constructors’ championships.” Nicolas Longuet Scuderia Ferrari HP Esports Team Driver

“Representing the Scuderia Ferrari HP Esports Team once again, and as defending champions fills me with pride. There will be three events potentially full of twists and turns, and we will have to take advantage of every opportunity to score as many points as possible. The competition is fierce, but we want to fight on all fronts right to the end.” Bari Broumand Scuderia Ferrari HP Esports Team Driver

 

The post Scuderia Ferrari HP Esports Team ready to defend its title in the F1 Sim Racing Championship appeared first on European Gaming Industry News.

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GIANTX launches jersey and membership for 2025

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The global esports organization GIANTX has launched its new jersey for 2025. This jersey will be worn by professional players from the different teams within the organization in their national and international competitions this year.

The color blue takes center stage in a design that evolves the wave pattern used in the previous collection. The jersey is already available on GIANTX’s official channels and will debut in competitive play this week with the first matches of League of Legends and Valorant.

As a novelty, the new GIANTX jersey pays homage to its history by including an ‘08’ on the front of the collar. 2008 marks the founding year of the Málaga-based club Giants, whose merger with the British Excel led to the creation of GIANTX, one of the longest-standing esports brands in Europe.

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This jersey is part of a collection that also includes hoodies and other products available in both blue and black. It is not the only new offering from GIANTX for its fans and video game enthusiasts.

In esports, fan loyalty goes beyond the action on the server. It’s about building community, offering added value, and connecting with the audience authentically. For this reason, GIANTX has launched an exclusive membership for fans of the club or esports in general who purchase the giants’ skins in Valorant.

The GIANTX VCT Membership offers unique rewards such as access to giveaways, gifts, passes to learning platforms for professionals, meet-and-greets with players and creators, and even trips to Berlin to support the team kicking off the Valorant Champions Tour this Wednesday. The skin pack is already available in the game.

With the launch of this GIANTX package in Valorant—one of the most-played games in the world with over 20 million active users, developed by Riot Games—the club takes another step in one of the most solidified club-fan relationships on the continent.

These announcements set the stage for the return to competition, which kicks off in style this week with the start of the League of Legends EMEA Championship (LEC), Valorant Champions Tour (VCT), and Spain’s Superliga by Liga de Videojuegos Profesional (LVP).

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The post GIANTX launches jersey and membership for 2025 appeared first on European Gaming Industry News.

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ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY

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Leading French club Team Vitality and ASUS Republic Of Gamers (ROG), an iconic global brand in the gaming technology industry, are pleased to announce their partnership until the end of 2026. The partnership includes the use of ROG’s industry-leading peripherals including keyboards, mice, mice mats & headsets for Team Vitality’s elite Counter-Strike 2 and VALORANT rosters.

United by a shared ambition, the two entities aspire to reach the top of the podiums at the biggest international esports competitions, with ROG’s products providing advanced technology and unparalleled quality for the club’s FPS teams.

TEAM VITALITY ROSTERS POWERED BY PERIPHERALS LEADER

Team Vitality is delighted to welcome ROG as an official partner. During competitions, ROG logo will be included on the left sleeve of the official jerseys of the CS2 and VALORANT teams.

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ROG, recognized as an essential reference in the world of esports, offers equipment that combines durability, performance, ergonomics, and precision – essential qualities to excel at the highest level. The brand has already supported prestigious esports teams.

Official Team Vitality player gear includes:

  • The ROG Delta II headset, guaranteeing clear and flawless communication.
  • ROG Keris II Ace mouse, offering unrivaled precision and comfort with a pro-approved shape and leading technology.
  • ROG Hone Ace XXL mouse pad, providing players with a wide surface for movement consistency and control.
  • The ROG Falchion ACE HFX keyboard, incorporating Rapid Trigger technology, specially designed for gamers.

These products will allow gamers to achieve optimal performance: ultra-responsive keyboards, high-precision mice adapted to different gaming strategies, and headsets ensuring impeccable communication.

Aiming to establish new standards for players and fans worldwide, the collaboration will series of exciting activations that will be carried out throughout the year during key international events, bringing together esports enthusiasts, Team Vitality supporters, and the broader gaming community

Over the course of the year, the club will integrate ROG into its communications, particularly on its X accounts dedicated to Counter-Strike and VALORANT, as well as across its other social media platforms

We are delighted to welcome such a prestigious brand as ROG to Team Vitality! This partnership mirrors our standards and ambitions: to equip our players and our staff with cutting-edge peripherals, offering precision, responsiveness, and comfort, whilst also supporting our international development strategy. 2025 is going to be an exciting year for VALORANT and CS2, and this partnership will guarantee unmissable activations for all our fans.” explains Nicolas Maurer, CEO of Team Vitality.

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“We are proud to collaborate with Team Vitality, an organization that shares our values of excellence and innovation. This partnership offers us a unique opportunity to be closer to professional players, enabling us to further understand their needs and refine our products to meet the highest expectations. Together, we want to inspire the gaming community and help elevate esports to greater heights,” stated Kris Huang, General Manager of the ROG Gaming Gear and Accessory Business Unit.

AIMING FOR NEW HEIGHTS IN THE ESPORTS SCENE

Following a successful 2024, Team Vitality aspires to reach even greater heights in 2025. The partnership with ROG unlocks a range of opportunities to enhance the club’s global visibility and further its ambitious goals on the world stage.

This year’s international esports calendar features unmissable events for fans, including the two CS2 Majors and the VALORANT Champions, which will be held in Paris next September. With star-studded roasters boasting talents such as Derke, Sayf, zywOo, and apEX, Team Vitality is ready to shine and offer ROG unprecedented visibility among its global community of 13 million fans.

By joining forces, Team Vitality and ROG are sending a strong message: esports is a dynamic, innovative, and increasingly attractive sector for brands. This strategic partnership will engage millions of fans worldwide while creating unique opportunities for impactful activations, engaging content, and memorable experiences.

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The post ASUS ROG BECOMES THE OFFICIAL PARTNER OF TEAM VITALITY appeared first on European Gaming Industry News.

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