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A-Leagues extends with Stats Perform, adds Opta Stream and Opta Search to deepen fan engagement and grow sponsor inventory for men’s and women’s competitions

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The A-Leagues, the top level of football in Australia and New Zealand, has extended its official media data partnership with sports AI and tech giant Stats Perform and added the new Opta Search and Opta Stream to unlock new sponsor inventory and deepen engagement for fans of its flagship men’s and women’s competitions.

Stats Perform’s trusted Opta data feeds, widgets and tools will continue to power A-Leagues’ official fan platforms including aleagues.com.au, the Official A-Leagues app and A-Leagues social media channels, including its popular YouTube videos.

The extended partnership sees the addition of Opta Stream, which is set to supercharge fan engagement and sponsorship across A-Leagues’ match centres by providing rolling, automated, sponsored visuals of real-time game stats, live text commentary, milestones and insights, powered by Opta data feeds.

It also includes Opta Search, the third part of OptaAI Studio, Stats Perform’s set of tools to put advanced sports storytelling at the fingertips of sports content professionals. Opta Search will enable A-Leagues’ editors, presenters and communications teams to enrich their coverage with enthralling milestones and insights across games, teams and seasons from Opta’s enormous statistics database.

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Stats Perform’s products will be used across the Isuzu UTE A-League Men which begins on October 18, and the Ninja A-League Women which kicks off on November 1.

“Our leagues are rich in stories that Stats Perform and Opta make it easy for us to tell our fans, connecting them more deeply to our teams and players,” said Ned Negus, Chief Commercial Officer at the A-Leagues. “By leveraging Opta’s real-time data, insights and products, our content team will be able to showcase key statistics, player performances and milestones in a visually stunning and informative manner, and our commercial teams are delighted with the additional high quality inventory created for our sponsors.”

“We’re pleased to meet A-Leagues’ requirements for detailed, trusted, reliable data and products to drive fan and sponsor growth across the Isuzu UTE A-League Men and Ninja A-League Women,” said Steve Xeller, CRO at Stats Perform. “I’m particularly excited about their addition of Opta Stream and Opta Search – they’re among our newest AI-powered products and have already broken records for customers in Europe, boosting them to the top of search engines and attracting enormous user numbers. We can’t wait to see what they achieve for A-Leagues,” he added.

Opta Search is part of Stats Perform’s new OptaAI Studio, which also comprises Opta Graphics and Opta Live, used by pro teams, colleges, media and broadcasters across the world.

Together with Opta Stream, Opta Search leverages Stats Perform’s detailed, trusted Opta data feeds to help tell more vivid stories and uses automation and AI to empower large and small teams to be more productive, whilst growing sports audiences and sponsors.

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Australia

Roadmap for Gaming Reform report published

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The Independent Panel brought together, for the first time, a mix of industry representatives, harm minimisation experts, police, experts in cybersecurity and privacy, academics, community organisations and a person with lived experience of gambling harm.

Specifically, the Independent Panel examined the feasibility and acceptance of implementing cashless gaming technologies in clubs and hotels in NSW to gain insights from the technology to inform the Roadmap report.

Independent Panel for Gaming Reform Chairperson Michael Foggo said the panel’s Executive Committee has put forward an ambitious roadmap for gaming reform for the government to consider.

“This has been challenging and complex work, and I thank each of the panel’s 16 members for their time, expertise and enthusiasm over the 16 months of the panel’s work, and for contributing their views to developing the recommendations,” Mr Foggo said.

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“The trial of this new technology was an important step to better understand the benefits and challenges for its implementation, giving technology providers, venues, patrons and government insights on operational issues tested in the real world.

“The trial learnings, advice from experts, research and evidence have informed the recommendations and safeguards to manage gambling harm and money-laundering risks and inform reasonable implementation timeframes to minimise impacts on industry.

“The roadmap also includes recommendations to progress the government’s commitment to reduce the overall number of gaming machine entitlements in NSW, as well as removing unnecessary complexity and further streamlining existing gaming regulatory regimes.”

The Independent Panel provided the government with separate advice on issues including mandating facial recognition technology to identify self-excluded patrons, and the establishment of a statewide exclusion register with third party exclusions.

The Executive Committee noted that further work needs to be undertaken by the government in developing its preferred approach to gaming reform.

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Victoria’s Gambling Industry Held to Account

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In 2023–24, the Victorian Gambling and Casino Control Commission (VGCCC) took 88 disciplinary actions against gambling licensees and employees, demonstrated zero tolerance for betting on or by minors, and began implementing a new risk-based, intelligence-led regulatory approach.

Tabled in Victoria’s Parliament, the VGCCC annual report demonstrates a commitment to ensuring gambling providers not only live up to the letter of the law but abide by its spirit.

“Our regulatory response is proportionate to the risks posed and harms caused when a gambling operator fails to comply with its obligations,” VGCCC Chair Fran Thorn said.

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“We have no tolerance for deliberate or opportunistic contraventions of the law and will not hesitate to take appropriate action when we detect a breach.”

During the year, the VGCCC undertook more than 1600 audits, completed 2770 inspections of venues across the state, including a regional blitz, and brought 10 successful prosecutions.

Disciplinary action was taken against various licensees, including Tabcorp and the Australian Leisure and Hospitality Group (ALH). They included fining:

• Tabcorp $1 million for repeated failure to comply with directions during a VGCCC investigation into a major system outage

• ALH $480,000 for operating poker machines at 8 venues outside of nominated trading hours and failing to observe mandatory shutdown periods

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• Myndit Pty Ltd, the former operator of the Rye Hotel, $80,000 for multiple breaches of cheque payment and financial record-keeping requirements. On one occasion, Myndit paid a cheque for poker machine winnings to a person who was not in the venue at the time the winnings were accrued.

Ms Thorn highlighted the success of the VGCCC’s new tip-off function, which makes it easier for members of the public to anonymously report inappropriate or suspicious conduct.

“In the first year, we received more than 260 tip-offs across a range of issues,” she said.

Following an online complaint from a member of the public, the VGCCC investigated and prosecuted bookmaker Bluebet Pty Ltd for illegally displaying gambling advertising on a public road. The company was found guilty of 43 charges and fined $50,000.

“We also worked with the AFL to implement tighter controls for Brownlow Medal voting and betting following reports that an umpire allegedly leaked the results of round-by-round voting in 2022.

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“And in response to community concerns, we engaged with sports controlling bodies to successfully ban betting in Victoria on all under-19 sporting competitions and the performance of individual players under the age of 18 in junior and senior sports.”

In March 2024, after 2 years under the supervision of the government-appointed Special Manager, the VGCCC determined Crown Melbourne was fit to hold the casino licence.

“The licence comes with strict operating conditions, including that Crown continue its reform program under a 3-year Transformation Plan against which it will be held to account,” Ms Thorn said.

“We have a responsibility to ensure gambling activities in Victoria are conducted in compliance with regulatory obligations and providers operate safely, fairly and with integrity.”

The post Victoria’s Gambling Industry Held to Account appeared first on European Gaming Industry News.

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Ainsworth Expects Increase in H2 Revenue

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Ainsworth Game Technology Ltd expects its second-half profit before tax to be down sequentially, despite an increase in revenue.

The Australia-listed firm said it anticipated profit before tax for the six months to December 31 – excluding currency exchange impacts and one-off items – to be in the range of AUD8 million (US$5.2 million) to AUD10 million. That would be in comparison to the AUD14-million profit achieved in the first half this year.

Revenue for the July to December period is expected to “show an estimated growth of 12 percent” compared to the AUD121.4 million reported in the six months to June 30, Ainsworth said in a Wednesday filing.

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The company said the estimate was “based on preliminary management forecasts, subject to period end closure and audit procedures”.

“These results reflect the positive momentum achieved across the business,” stated the firm.

It added: “All geographical regions experienced solid growth in the period apart from the digital segment which suffered an initial decline following the reduced contributions from Game Account Network Ltd (GAN), following the acceleration of revenue arising from the termination of exclusivity arrangements reflected in the first half of calendar year 2024.”

Ainsworth however noted that gross margins were “negatively impacted” compared to the first half of 2024, “which was the primary factor contributing to the lower profitability experienced in the period”.

The firm said it expects full-year 2024 gross margin to be “approximately 62 percent” compared to the reported margin of about 67 percent in the first half this year.

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“The forecasted margin has been adversely affected by a range of factors, including product mix of products sold within Latin America, competitive market conditions and the under recovery of production variances expensed in the current period,” noted the gaming supplier.

Ainsworth’s chief executive, Harald Neumann, said: “I am encouraged by the growth in revenue in the period and expect growth to continue in coming periods as we release the next suite of game offerings across our global markets.”

Mr Neumann said the initiatives undertaken by the company were showing “progressive improvements in game performance” within the markets where the company operates.

“Additional game releases and hardware initiatives are expected to maintain the growth experienced in coming periods,” added the CEO.

In Tuesday’s filing, Ainsworth also said it had “experienced a cybersecurity incident,” which was “currently under investigation and assessment”.

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“Despite some disruptions experienced in internal business systems and operations, through cautionary measures implemented, it is currently not expected that this incident will have any material adverse impact on the forecasted results” for the second half this year, stated the firm.

The post Ainsworth Expects Increase in H2 Revenue appeared first on European Gaming Industry News.

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