partnerships
STATS PERFORM’S OPTA DATA, OPTA POINTS™ AND OPTA AI SUPPORT KAIZEN GAMING TO ACHIEVE DOUBLE-DIGIT GROWTH
Kaizen Gaming, the leading global GameTech operator, has revealed it experienced double-digit growth in multiple territories during UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024, with sports AI and data leader Stats Perform contributing to the success.
Kaizen Gaming, who was the official sponsor of both tournaments, developed a range of highly engaging new football player betting markets using Stats Perform’s Opta player stats and new Opta Points™ data feed, which featured prominently on their premium Betano and Stoiximan brands.
Opta Points™ is a transparent and real-time running score of every player’s impact in a match that is consistent and easy to understand. It enables objective comparison of player contributions both within a game and compared to players in other games, sparking multiple new ways for media, sportsbooks and fans to discuss and enjoy football.
The Betano and Stoiximan blogs also featured comprehensive Opta data and Opta Points™-related editorial content and insights, alongside a wide range of localized, SEO-optimised, data-led written previews, OptaAI-powered predictions, insights and videos.
This content was created by Stats Perform’s in-house Opta journalists, using insightful stats and facts from the sports AI and data leader’s intuitive new “OptaAI Studio” toolset.
Over 1500 bespoke articles and videos were produced altogether, in 16 languages, published daily ahead of the tournaments and continuing throughout.
John Tsakalakis, Senior Head of Product at Kaizen Gaming said, “Player stats betting experiences powered by Opta’s data are hugely popular across our territories. Opta Points™ allowed us to explore new ways to connect our customers to the star performances in the most recent European Championship and Copa América tournaments and bettors loved the transparency behind the evaluation. Stats Perform has the ability to turn Opta data and OptaAI predictions into useful, interesting content pieces that translate into solid results.”
“Kaizen Gaming approached us with some ambitious plans to use player stats and content to amplify their sponsorship and differentiate their offering at the major tournaments. It’s very rewarding to see them succeed, and especially with Opta’s brand featuring so prominently, in so many countries“ said Andrew Ashenden, Chief Betting Officer at Stats Perform.
“Teams across Stats Perform work tirelessly on the quality, speed and accuracy of our award-winning Opta data, so that it can be trusted to power premium experiences for customers of top operators such as Kaizen Gaming, everywhere they operate. We’re excited to see it used so creatively and to continue to help them grow,” he added.
The post STATS PERFORM’S OPTA DATA, OPTA POINTS™ AND OPTA AI SUPPORT KAIZEN GAMING TO ACHIEVE DOUBLE-DIGIT GROWTH appeared first on European Gaming Industry News.
Central Europe
DSWV further expands its network: performanceLiebe and Kerberos Compliance become new partners
The German Sports Betting Association (DSWV) is pleased to announce the addition of two new partners as of December 2024: performanceLiebe and Kerberos Compliance. With this step, the association is underlining its commitment to an innovative and future-oriented sports betting industry.
“We are very pleased that performanceLiebe and Kerberos Compliance have joined.”says DSWV President Mathias Dahms.
“Both companies ideally complement our partner network and offer our members valuable services. With their expertise, we can further strengthen the competitiveness of the German sports betting industry.”
Rainer Naranjo, Managing Director of performanceLiebe emphasizes: “We see the collaboration with the DSWV as a great opportunity to use our expertise in link building for the sports betting industry. Through targeted search engine optimization measures and the creation of relevant backlinks, we can help to increase the visibility of DSWV members.”
Christian Tsambikakis, Managing Director of Kerberos Compliance, adds: “Compliance with the complex money laundering regulations is of central importance for companies in the sports betting industry. We look forward to contributing our expertise to the cooperation with the DSWV and helping its members to meet their compliance requirements even more efficiently and reliably.”
performanceLiebe is the leading link building agency since 2009 with more than 200,000 link sources in over 50 countries, specializing in the sports betting industry. With innovative link building strategies, performanceLiebe ensures more traffic and higher rankings in the search engines.
Kerberos Compliance is a leading provider of compliance solutions that helps companies meet the complex requirements of the Anti-Money Laundering Act and the GDPR. With customized solutions and in-depth industry knowledge, Kerberos Compliance ensures maximum security and transparency.
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Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
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