partnerships
STATS PERFORM’S OPTA DATA, OPTA POINTS™ AND OPTA AI SUPPORT KAIZEN GAMING TO ACHIEVE DOUBLE-DIGIT GROWTH
Kaizen Gaming, the leading global GameTech operator, has revealed it experienced double-digit growth in multiple territories during UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024, with sports AI and data leader Stats Perform contributing to the success.
Kaizen Gaming, who was the official sponsor of both tournaments, developed a range of highly engaging new football player betting markets using Stats Perform’s Opta player stats and new Opta Points™ data feed, which featured prominently on their premium Betano and Stoiximan brands.
Opta Points™ is a transparent and real-time running score of every player’s impact in a match that is consistent and easy to understand. It enables objective comparison of player contributions both within a game and compared to players in other games, sparking multiple new ways for media, sportsbooks and fans to discuss and enjoy football.
The Betano and Stoiximan blogs also featured comprehensive Opta data and Opta Points™-related editorial content and insights, alongside a wide range of localized, SEO-optimised, data-led written previews, OptaAI-powered predictions, insights and videos.
This content was created by Stats Perform’s in-house Opta journalists, using insightful stats and facts from the sports AI and data leader’s intuitive new “OptaAI Studio” toolset.
Over 1500 bespoke articles and videos were produced altogether, in 16 languages, published daily ahead of the tournaments and continuing throughout.
John Tsakalakis, Senior Head of Product at Kaizen Gaming said, “Player stats betting experiences powered by Opta’s data are hugely popular across our territories. Opta Points™ allowed us to explore new ways to connect our customers to the star performances in the most recent European Championship and Copa América tournaments and bettors loved the transparency behind the evaluation. Stats Perform has the ability to turn Opta data and OptaAI predictions into useful, interesting content pieces that translate into solid results.”
“Kaizen Gaming approached us with some ambitious plans to use player stats and content to amplify their sponsorship and differentiate their offering at the major tournaments. It’s very rewarding to see them succeed, and especially with Opta’s brand featuring so prominently, in so many countries“ said Andrew Ashenden, Chief Betting Officer at Stats Perform.
“Teams across Stats Perform work tirelessly on the quality, speed and accuracy of our award-winning Opta data, so that it can be trusted to power premium experiences for customers of top operators such as Kaizen Gaming, everywhere they operate. We’re excited to see it used so creatively and to continue to help them grow,” he added.
The post STATS PERFORM’S OPTA DATA, OPTA POINTS™ AND OPTA AI SUPPORT KAIZEN GAMING TO ACHIEVE DOUBLE-DIGIT GROWTH appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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