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ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY

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Over 60 speakers, coming from several countries in Europe and the world. More than 35 sessions of content. Over 30 companies involved, including partners and exhibitors. And more than 10 institutions represented, including: Agenzia delle Dogane e dei Monopoli, Coni, Agcom, Ministry of Home Affairs, Masaf (Ministry of Agriculture, Food Sovereignty and Forests), State Police, Italian Finance Police, Europol, Interpol, as well as the Italian Government and Parliament, with a strong presence of representatives of the Senate and the House of Representatives. Foreign regulators -such as the UK Gambling Commission and the Mga, Malta Gaming Authoriry – and various international entities (such as Easg, G4, Imgl – International master of gaming law, Iagr – International association of gaming regulators, Ulis – United Lotteries for integrity in sports) must be added to them.

These are the numbers of the very first edition of IGE – Italian Gaming Expo & Conference, which we have talked about in the past and which is now preparing to go on stage, celebrating its long-awaited debut. The appointment, as is known, is on the two days of April, 18th and 19th, at the Palazzo dei Congressi in Rome, when the real excellences characterizing the Italian gaming market will gather, some of which are presented in the following pages, dedicated to the event and its actors.

Perhaps only a few, outside of those who work there, have the perception of what the gaming industry represents, as a real hotbed of talent and cradle of true excellence: especially in Italy. And lge was born for this very reason, as a new entirely ‘B2B’ event dedicated to this very particular industry in Italy. An initiative focused on content, which offers a unique opportunity to analyze the main subjects that will lead the gaming world in the coming years, to define the approach guidelines for companies that want to look to the future, to innovation, to sustainability. The event offers two days of in-depth analysis on all aspects that interest the stackholders of one of the most important gaming markets in Europe and in the world. Two days dedicated to C-levels who, together with institutions, experts, scholars, influencers, will discuss to stimulate dialogue on the main subjects that will lead the global gaming market. Right about the time in which the Government and Parliament started the reform process that will lead to the birth of a new sector, through the rewriting of the rules governing it, and the issuing of tenders for the renewal of all concessions. In fact, 2024 has already stood out as a strategic year for the sector and the event will therefore be strategic for the entire gaming ecosystem: IGE therefore looks to the future of gaming in Italy: a future that wants and must be fully sustainable. This is in fact the challenge that concerns all the stakeholders in the sector reform process. So, the event meets a double need: on the one hand, that of giving proper emphasis to a sector which, despite its indisputable capabilities and peculiarities, continues not to be considered a ‘real’ industry, while on the other offers a moment of training and information for professionals, dealing with a historic transition, between new regulations and a technological transition which in itself represents a non-trivial challenge, for everyone.

After twenty years of gradual regulation, Italian gaming has become a sector of the highest level and an innovation in the global system, to the point of being imitated by other jurisdictions. Where risks, such as that of pathological drift or illegality, are not hidden at all nor underestimated: on the contrary, they are just the basis of the daily work of the regulator but also of the industry itself, both engaged in research and not only in implementation of increasingly innovative solutions to fight against these events. “This is why Ige talks about a sustainable future: because at the heart of every development there is consumer protection and the role that technology is able to play in this sense today. All topics widely addressed in these two days”, Simona Clarizio, event manager, explains.
The event can rely on an exceptional Scientific Committee able to bring together experts, scholars and professionals internationally renowned. Like:
– Lucio Lamberti, Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano, coordinator of the Interdepartmental Physiology, Emotion and Experience Lab (Pheel) of the Politecnico, as well as scientific director of the Metaverse Marketing Lab and of the Automotive Experience Design Lab;
– Francesco Rodano, Chief Policy Officer Playtech and Former Online Gaming Regulator;
– Quirino Mancini, President of IMGL, Global Head of the Gaming and Gambling Practice Group and Partner of Tonucci&Partners;
– Ludovico Calvi, Honorary President United Lotteries for Integrity in Sports – ULIS;
– Gianluca Comandini, Italian entrepreneur, university professor and technology communicator expert in fintech and new media.
– Matteo Caroli, Professor of International business management – Luiss Guido Carli University.

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AN EVENT WITHIN THE EVENT: THE ITALIAN GAMING AWARDS
As is known, Ige won’t be the only debut on the Italian gaming market. The first edition of the Italian Gaming Awards (IGA) will further enrich the event: a special evening to reward the excellence of Italian gaming and the best practices in the sector, in an exceptional location, full of charm, such as Spazio Novecento. Between music, entertainment, good food. And lots of networking. The votes were carried out by a jury of experts who brought together international sector professionals, scholars from different sectors and from the information world, for a total of 18 judges who selected the best realities out of a total of 86 applications received in a total of 20 categories. The award ceremony will take place during a Gala evening, which will bring IGE’s guests at the end of the first day of work. And it is interesting to note how the categories that recorded the highest number of nominations are those relating to Product Innovation and Sustainability: confirming the values and trends we were talking about before.

The post ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY appeared first on European Gaming Industry News.

Industry Awards

ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards

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The studio is shortlisted for the “Brand of the Year – B2B” category

ELA Games, an innovative game development studio, has been shortlisted for the “Brand of the Year – B2B” category at the upcoming EGR Marketing & Innovation Awards 2025.

The EGR Marketing & Innovation Awards is an event that celebrates key figures and innovative brands within the iGaming industry. The ceremony recognises companies that demonstrate commercial success through game-changing creativity and contributions to the improvement of the industry. It gathers the brightest and most influential minds to reward those who have helped the online gaming sector grow.

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ELA Games’ nomination for the “Brand of the Year – B2B” category highlights the company’s efforts in creating a portfolio that balances operator-centric growth with player-friendly gaming experiences. The studio has demonstrated a commitment to helping operators improve player acquisition and retention metrics through data-backed performance, making it a beneficial partner.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “The ELA Games team is proud to receive a nomination for a significant category at a prestigious event. We’ve made considerable strides in 2025 to develop our portfolio and create games that both help operators grow and provide fun for players. We look forward to networking with all our peers at the ceremony, and congratulations to all nominees!”

The EGR Marketing & Innovation Awards 2025 will take place on June 19, 2025, at The Mermaid, London. The ELA Games team will attend the ceremony for a night of excitement, networking, and celebration.

The post ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards appeared first on European Gaming Industry News.

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Giorgia Kasat

Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry

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Leading Brazilian Betting Brand Reals Welcomes Former Itaú and Votorantim Executive to Drive Human Capital Development

Reals, one of Brazil’s leading regulated online betting and gaming platforms, has announced the appointment of Giorgia Kasat as its new Head of Human Resources. With over 20 years of experience in strategic people management, organizational transformation, and leadership development, Giorgia brings a wealth of expertise from her roles at major corporations such as Votorantim, Banco Itaú, Duratex, Capgemini, and Munksjö.

Recognized as a finalist in the 2024 “Most Admired CEOs and HR Leaders” awards by Grupo Gestão RH, Giorgia also holds an Executive Business degree from Fundação Dom Cabral, an MBA in Business Management from Fundação Getúlio Vargas (FGV), and certification in Group Psychodrama from PUC-SP.

“We believe that a company’s success is directly linked to its ability to foster the best in its people within a healthy, growth-oriented environment. Giorgia’s human-centered leadership style drives engagement and positive results. As a serious and regulated company, professionalism is a core value for us, and her arrival is a strategic step in our organizational growth,” said Hilton Andrade, CFO of Reals.

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Giorgia expressed enthusiasm about joining Reals at a pivotal moment for the company and the industry: “I’m excited to take on this new challenge with a major player in the betting and online gaming industry. My passion lies in developing people who go on to inspire and empower others. Together, we’ll build a strong culture of growth, diversity, and performance in a sector that is rapidly consolidating in Brazil and globally.”

Reals Expands Workforce and Strengthens Market Presence

Amid rapid expansion, Reals is in the process of hiring approximately 1500 new employees and preparing to move into a new 6,000 m² headquarters in São Paulo. Already a standout in the market, Reals made headlines earlier this year by becoming the first Brazilian betting operator to sponsor a major European football club, AC Milan, as its Official Regional Betting Partner for Latin America.

Reals also holds a master sponsorship with Coritiba Foot Ball Club in Brazil and boasts an all-star ambassador roster led by TV personality Rodrigo Faro, alongside popular influencers Ítalo Sena, Edu Primitivo, and Gabi Nery.

With a 9.5 rating on Reclame Aqui, Reals is among the top-rated licensed betting operators in Brazil, reinforcing its reputation for reliability and customer trust.

The post Reals Appoints Giorgia Kasat as New Head of HR, Strengthening Organizational Strategy in the Betting Industry appeared first on Gaming and Gambling Industry in the Americas.

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eSports

Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025

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The Esports World Cup Foundation (EWCF) has unveiled the full scope of the qualification system for the Esports World Cup 2025 with the launch of the global “Road to EWC” program. Featuring over 200 tournaments spanning grassroots leagues to elite international circuits, the Road to EWC offers opportunities for players at every level to compete on the world’s biggest stage, the Esports World Cup, set to return to Riyadh, Saudi Arabia, from July 7 through August 24.

“Road to EWC is a platform for every player, Club, and community whose journey defines the spirit of competition,” said Faisal Bin Homran, Chief Product Officer, of the Esports World Cup Foundation. “By connecting hundreds of tournaments across the world, we are creating life-changing opportunities for players at every level, bringing the world’s best talent to Riyadh. This is how we grow the sport – by growing our partnerships, investing in competitions and laying the foundation for sustainable growth across the industry.”

The Road to EWC qualification program marks a major milestone for the Esports World Cup and is a core component of EWCF’s commitment to the sustainable growth of esports, supporting the professional ecosystem and advancing the sport on a global scale. With 25 tournaments in 24 games, including four new games – Chess, Crossfire, FATAL FURY: City of the Wolves and VALORANT – the EWC 2025 will bring together more than 2,000 elite esports players and 200 top Clubs to compete for a prize pool of more than $70 million, the largest in esports history.

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For League of Legends, Valorant, Overwatch 2, and Apex Legends, official publisher circuits such as the LEC, VCT, OWCS, and ALGS serve as the primary route to qualification. Other games, including Dota 2, Call of Duty: Warzone, PUBG, Teamfight Tactics, and StarCraft II, are holding open online qualifiers, while fighting games, including Street Fighter 6, TEKKEN 8, and Fatal Fury are qualifying players through community-driven tournaments such as EVO Japan, Combo Breaker, and CEO.

In mobile titles like Mobile Legends: Bang Bang, Free Fire, PUBG MOBILE, and Honor of Kings, region-specific leagues across Southeast Asia, MENA, and LATAM are producing national champions who will represent their respective nations in Riyadh. Finally, for titles such as Chess, EA SPORTS FC 25, and Overwatch 2, a final wave of Last Chance Qualifiers will be staged in July, giving one last opportunity for breakout players and rising stars to earn their spot in Riyadh.

Additional information about the Road to EWC, including events and dates for specific titles, can be found at esportsworldcup.com.

As anticipation builds for the Esports World Cup, the Road to EWC also features a multi-channel marketing campaign with a calendar of original content from selected qualifier events and partner leagues around the world. Player interviews and behind-the-scenes access will bring to life the stakes, talent, dedication and human interest stories behind the competition, alongside tournament and game explainers to introduce EWC games to broader audiences and bring fans closer to the action.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

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The post Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025 appeared first on European Gaming Industry News.

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