Press Releases
ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY
Over 60 speakers, coming from several countries in Europe and the world. More than 35 sessions of content. Over 30 companies involved, including partners and exhibitors. And more than 10 institutions represented, including: Agenzia delle Dogane e dei Monopoli, Coni, Agcom, Ministry of Home Affairs, Masaf (Ministry of Agriculture, Food Sovereignty and Forests), State Police, Italian Finance Police, Europol, Interpol, as well as the Italian Government and Parliament, with a strong presence of representatives of the Senate and the House of Representatives. Foreign regulators -such as the UK Gambling Commission and the Mga, Malta Gaming Authoriry – and various international entities (such as Easg, G4, Imgl – International master of gaming law, Iagr – International association of gaming regulators, Ulis – United Lotteries for integrity in sports) must be added to them.
These are the numbers of the very first edition of IGE – Italian Gaming Expo & Conference, which we have talked about in the past and which is now preparing to go on stage, celebrating its long-awaited debut. The appointment, as is known, is on the two days of April, 18th and 19th, at the Palazzo dei Congressi in Rome, when the real excellences characterizing the Italian gaming market will gather, some of which are presented in the following pages, dedicated to the event and its actors.
Perhaps only a few, outside of those who work there, have the perception of what the gaming industry represents, as a real hotbed of talent and cradle of true excellence: especially in Italy. And lge was born for this very reason, as a new entirely ‘B2B’ event dedicated to this very particular industry in Italy. An initiative focused on content, which offers a unique opportunity to analyze the main subjects that will lead the gaming world in the coming years, to define the approach guidelines for companies that want to look to the future, to innovation, to sustainability. The event offers two days of in-depth analysis on all aspects that interest the stackholders of one of the most important gaming markets in Europe and in the world. Two days dedicated to C-levels who, together with institutions, experts, scholars, influencers, will discuss to stimulate dialogue on the main subjects that will lead the global gaming market. Right about the time in which the Government and Parliament started the reform process that will lead to the birth of a new sector, through the rewriting of the rules governing it, and the issuing of tenders for the renewal of all concessions. In fact, 2024 has already stood out as a strategic year for the sector and the event will therefore be strategic for the entire gaming ecosystem: IGE therefore looks to the future of gaming in Italy: a future that wants and must be fully sustainable. This is in fact the challenge that concerns all the stakeholders in the sector reform process. So, the event meets a double need: on the one hand, that of giving proper emphasis to a sector which, despite its indisputable capabilities and peculiarities, continues not to be considered a ‘real’ industry, while on the other offers a moment of training and information for professionals, dealing with a historic transition, between new regulations and a technological transition which in itself represents a non-trivial challenge, for everyone.
After twenty years of gradual regulation, Italian gaming has become a sector of the highest level and an innovation in the global system, to the point of being imitated by other jurisdictions. Where risks, such as that of pathological drift or illegality, are not hidden at all nor underestimated: on the contrary, they are just the basis of the daily work of the regulator but also of the industry itself, both engaged in research and not only in implementation of increasingly innovative solutions to fight against these events. “This is why Ige talks about a sustainable future: because at the heart of every development there is consumer protection and the role that technology is able to play in this sense today. All topics widely addressed in these two days”, Simona Clarizio, event manager, explains.
The event can rely on an exceptional Scientific Committee able to bring together experts, scholars and professionals internationally renowned. Like:
– Lucio Lamberti, Professor of Marketing Analytics and Analytics for Business Lab at Politecnico di Milano, coordinator of the Interdepartmental Physiology, Emotion and Experience Lab (Pheel) of the Politecnico, as well as scientific director of the Metaverse Marketing Lab and of the Automotive Experience Design Lab;
– Francesco Rodano, Chief Policy Officer Playtech and Former Online Gaming Regulator;
– Quirino Mancini, President of IMGL, Global Head of the Gaming and Gambling Practice Group and Partner of Tonucci&Partners;
– Ludovico Calvi, Honorary President United Lotteries for Integrity in Sports – ULIS;
– Gianluca Comandini, Italian entrepreneur, university professor and technology communicator expert in fintech and new media.
– Matteo Caroli, Professor of International business management – Luiss Guido Carli University.
AN EVENT WITHIN THE EVENT: THE ITALIAN GAMING AWARDS
As is known, Ige won’t be the only debut on the Italian gaming market. The first edition of the Italian Gaming Awards (IGA) will further enrich the event: a special evening to reward the excellence of Italian gaming and the best practices in the sector, in an exceptional location, full of charm, such as Spazio Novecento. Between music, entertainment, good food. And lots of networking. The votes were carried out by a jury of experts who brought together international sector professionals, scholars from different sectors and from the information world, for a total of 18 judges who selected the best realities out of a total of 86 applications received in a total of 20 categories. The award ceremony will take place during a Gala evening, which will bring IGE’s guests at the end of the first day of work. And it is interesting to note how the categories that recorded the highest number of nominations are those relating to Product Innovation and Sustainability: confirming the values and trends we were talking about before.
The post ITALIAN GAMING EXPO & CONFERENCE THE FUTURE HAS ALREADY BEGUN AND LOOKS AT SUSTAINABILITY appeared first on European Gaming Industry News.
The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.
N1 Puzzle Promo: Your road to the helicopter prize
N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.
Here’s how it works:
- 1 puzzle piece for every 10 FTDs from SEO traffic
- 1 puzzle piece for every 40 FTDs from PPC and ASO
- 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)
The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.
Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.
What’s on board at Booth J50
The stand will offer plenty of engaging activities for visitors:
- Bar — visitors can grab a drink and connect with the N1 Partners team.
- Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
- Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
- Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.
Why meet N1 Partners in London
N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.
Here’s what the program offers:
- CPA up to €650
- RevShare up to 45% + NNCO
- Hybrid deals
- No shave, no delays, guaranteed payouts
At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.
N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.
Let’s meet in London!
Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.
Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.
The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
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