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RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market

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Latest agreement sees slot provider’s continued growth into European markets

RubyPlay, an innovative B2B iGaming development studio, is solidifying its presence in the Serbian market through its newest partnership with MaxBet, a leading sports betting and gaming operator in the Balkans.

Under this new deal, RubyPlay’s diverse portfolio of engaging games including fan favourite titles such as Diamond Explosions 7s ,Immortal Ways Buffalo and Zeus Rush Fever Deluxe, have been integrated with MaxBet, becoming available to its large customer base.

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Acquired by Flutter in September 2023, the operator has an estimated 20% online market share in Serbia and continues to thrive under the umbrella of the global entertainment group.

The partnership underscores RubyPlay’s continued commitment to expansion across European regulated markets, delivering exceptional gaming experiences to players through the industry’s biggest brands.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said: “We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry.

“This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet’s loyal customer base.”

Vukašin Marelj, Head of Online Casino at MaxBet, added:At MaxBet, we are determined to deliver the best gaming experiences to our casino players.

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“Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players.”

The post RubyPlay partners with Flutter’s MaxBet for expansion in Serbian market appeared first on European Gaming Industry News.

Balkans

New Installation of Diamond King 3

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CT Gaming has announced two new successful installations at Princess Casino, Svilengrad and Princes Astoria, Sofia two of the most prominent gaming venues in Bulgaria. The installation includes 5 NEXT cabinets in each location. The slots are designed to offer unparalleled comfort and a seamless gaming experience. Each cabinet is equipped with advanced technology and ergonomic features, ensuring player satisfaction while optimizing operator performance.

To enhance NEXT features, the machines are paired with Diamond King 3, CT Gaming’s bestselling multigame, renowned for its diverse and engaging content. Among the 50 captivating titles, players can discover the revived legendary Mega Jack Trio – Aztec Gold, Slot-O-Pol Deluxe and Champagne Party, delivering nostalgia with enhanced gameplay.

“We are sincerely grateful to our partners at Princess Casinos for their trust and collaboration. These installations not only strengthen our presence in the local market but also further solidify our valued partnership,” Biser Bozhanov, Director of Strategy & Business Development at CT Gaming, said.

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The post New Installation of Diamond King 3 appeared first on European Gaming Industry News.

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Balkans

European Esports Championship 2025 to Take Place from July 9-13

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The International Esports Federation (IESF) is thrilled to announce that the European Esports Championship 2025 will be hosted in Pristina, Kosovo, from 9-13 July. This tournament will bring together 180 esports athletes from across Europe, competing in some of the world’s most popular game titles.

The championship will feature:
Counter Strike 2 –  Top 16 teams
Counter Strike 2  Women – Top 8 teams
Dota 2 – Top 12 teams

The road to Pristina begins with an intense online qualification stage, taking place from 16 May to 1 June. The top-performing teams from this stage will earn their spot at the European Esports Championship, where they will battle for national glory in front of a passionate esports audience.

“We are excited to bring the European Esports Championship to Pristina, a city with an emerging esports scene and a strong community of gamers. This event will showcase the incredible talent of European players and reinforce the growing significance of esports in the region,” said Igor Nedeski, Esports Manager at IESF.

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The European Esports Championship 2025 promises high-level competition,live broadcasts, and a thrilling esports experience for both players and fans. More details regarding match schedules, venue information, and streaming platforms will be revealed in the coming weeks.

The post European Esports Championship 2025 to Take Place from July 9-13 appeared first on European Gaming Industry News.

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Balkans

Push Gaming takes content live with Mozzartbet in Serbia

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Push Gaming has announced its latest market expansion with the successful launch of its content on Mozzartbet’s platform in Serbia. This strategic partnership marks a significant milestone for Push Gaming, further extending its reach into the burgeoning Serbian market.

Mozzartbet, a prominent operator in the country, now offers its players access to Push Gaming’s popular portfolio of titles. These include fan favourites such as Wild Swarm and Razor Shark and the studio’s upcoming releases, including Mad Blast.

The partnership underscores Push Gaming’s commitment to expanding its global footprint and delivering premium content to players worldwide. The company continues to develop innovative and engaging games that push the boundaries of online casino entertainment.

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Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “We’re thrilled to partner with Mozzartbet and bring our games to its players in Serbia.

“Mozzartbet has a strong presence and reputation in the market, and we are confident that our content will resonate well with its audience. This launch is an important step in our growth strategy, and we look forward to a successful partnership.”

Marina Avromivic, Head of Online Casino Operations at Mozzartbet, said: “Adding Push Gaming’s popular catalogue of content to our offering is a significant development and represents the ideal partnership for us.

“Push is known for its high-quality games, innovative features, and engaging gameplay, which aligns perfectly with our commitment to providing our players the best possible gaming experience. We know they will appreciate the added choice and entertainment their games bring.”

The post Push Gaming takes content live with Mozzartbet in Serbia appeared first on European Gaming Industry News.

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