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partnerships

3ET makes esports betting move with PandaScore

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PandaScore, the leading provider of esports betting odds, data and products, has put pen to paper on a deal with Eurasia Sports Limited, the owner and operator of 3ET.

3ET has been built for bettors and is one of the world leaders in football and US sports betting. The deal with PandaScore marks its first move into esports betting.

Under the deal, PandaScore will provide 3ET with its award-winning Odds feed for three of the biggest esports – CS, Dota2 and LoL.

PandaScore’s Odds feed is powered by sophisticated models backed by a team of experienced esports traders, with specialist traders for each game.

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3ET’s move into the world of esports betting comes at an exciting time for the sector, which continues to ride a steep upward growth trajectory.

Back in October last year, PandaScore passed a significant milestone of €1billion in esports bet volume with more and more operators now wanting in on the action.

Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “We are super excited to be working with the 3ET team to help launch its esports offering to players.

“This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world.

“Our Odds feed allows operators such as 3ET to offer the widest selection of markets and the best odds while ensuring esports betting delivers the returns they need.

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“For 3ET, the roll-out of our esports Odds feed also presents an opportunity to engage esports fans and bettors and encourage them to engage with the brand for the first time.”

Robert Cruickshank, Director of 3ET, added: “We see tremendous potential for 3ET in the esports betting space and with PandaScore providing our odds, we are confident we can deliver the experience that esports bettors are seeking.

“We look forward to working closely with PandaScore to maximise the opportunities on the table and to continue to deliver a world-class betting experience to our players.”

partnerships

Sportpass and Euroleague Basketball Announce Partnership to Deliver Next-Generation Fan Engagement and Gaming Experiences to Fans

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Euroleague Basketball to amplify its gamification portfolio with Sportpass, a subsidiary of Animoca Brands

Euroleague Basketball and Sportpass, a fan engagement and gaming platform, are collaborating to reinforce Euroleague Basketball’s gamification strategy. Sportpass is a subsidiary of Animoca Brands, a global leader in gamification with a large portfolio of over 400 investments in Web3 projects.

The collaboration announced today will create a Euroleague-themed gaming platform targeting the Gen Z fanbase, merging the thrills and culture of sports in a digital offering with a number of game experiences, rewards, in-game collectibles and more.

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Gamification has been one of the growth pillars of Euroleague Basketball’s digital strategy in recent seasons with 2023 seeing a triple-digit year-on-year increase on the fantasy games portfolio, reaching a community of 4.3 million engaged fans.

“We are delighted to join forces with Web3 leaders Sportpass to expand our gamification offering,” the Marketing and Communication Senior Director for Euroleague Basketball, Alex Ferrer Kristjansson, said. “The digital ecosystem is key to expanding the Euroleague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the Euroleague in different and innovative ways.”

“Sportpass is the result of years of innovation in technology, gaming and sports, placing the fan squarely at the core of our offerings,” the Chief Executive Officer for Sportpass, Jordan Fogarty, said. “With a plethora of digital experiences including gaming, rewards and competitions, we are confident that Euroleague fans will find what they are looking for. Our collaboration with the Euroleague underscores our commitment to revolutionizing the sports entertainment landscape.”

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Fairplay Exchange signs as new sponsor of Stephen Hendry’s Cue Tips

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Fairplay Exchange — the peer-to-peer cashless betting app — has partnered with one of the most iconic names in snooker by agreeing to sponsor a new challenge series on the Stephen Hendry’s Cue Tips YouTube channel.

Hendry is one of the most decorated snooker players of all time, with the Scotsman’s glittering career returning seven World Championship titles, 18 Triple Crown titles and 36 ranking titles in total, along with a staggering record of 471 weeks as world number one.

In each episode of the new series, Stephen will compete against a fellow player or figure from the worlds of snooker or other sports in a series of challenges to test their all-round skills and technique. The first episode of the new series features three-time world snooker champion Mark Williams; the epic snooker skills battle between the two greats can be seen here.

Since launching in April 2023, Fairplay Exchange has built a young, engaged, sports-focused audience who can set up real-money wagers on anything they want with their friends; the winnings are guaranteed to be paid in full and on time, saving players the trouble of chasing their peers for cash.

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Billy Gowing, Fairplay Exchange’s Co-founder and Managing Director, said: “We are delighted to have the opportunity to sponsor this exciting new format on the Stephen Hendry’s Cue Tips channel; hosted by one of the most legendary figures in the history of the sport.

“Snooker is one of our most popular sports for players to bet on, so this is a perfect fit for us. The Fairplay Exchange app allows people to bet on casual games of snooker just like the ones you see in Stephen Hendry’s Cue Tips, and we are very excited to make the most of the opportunities this partnership presents.”

Stephen Hendry said: “Up and down the country, players in snooker clubs love to have a friendly wager on games between friends, and Fairplay Exchange gives players a platform to do that without having to chase each other for cash.

“It’s fantastic to have Fairplay Exchange on board as a partner for the new Challenge series format, and we hope the audience love the series as much as we do.”

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NetBet Casino Joins Forces with Hacksaw Gaming

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NetBet Denmark has announced a new partnership with leading iGaming company Hacksaw Gaming to provide its best games to our customers in Denmark. This marks the latest in a series of partnerships that have seen NetBet expand its presence in the region.

As a result of this exciting partnership, NetBet Denmark players can now enjoy games including Wanted Dead or A Wild, RIP City and Chaos Crew 2. Each of Hacksaw Gaming’s titles blends distinctiveness and top-quality technology to provide players with a first-class gaming experience.

“While NetBet is always aiming to expand its market share, it is essential that this is done in a manner that promotes safe and responsible gambling,” the PR Manager for NetBet Denmark, Claudia Georgevici, said “This fundamental principle is at the forefront of everything we do and it is vital that we only partner with companies such as Hacksaw Gaming that are equally committed to these ideals.”

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“We are excited to see our long-standing relationship with Netbet expanding its horizons further; we believe our eclectic portfolio of games is something the Danish casino enthusiasts and gamers will be impressed with,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.

NetBet players can now explore the thrilling new titles from Hacksaw Gaming by visiting the official NetBet Denmark website. For more information, contact: Press @ NetBet. com.

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