Optimove, the leading CRM marketing solution for the iGaming sector, announced today that it has been chosen by 888AFRICA to accelerate its continued rapid growth in the African continent by enhancing player engagement and retention.
Founded in 2022, 888AFRICA is a world-class betting and gaming joint venture part-owned by 888 Holdings plc which operates the 888bet or 888bets brand in the Democratic Republic of Congo, Tanzania, and Mozambique, plus BetLion in Zambia. The company plans to expand across Africa’s regulated online betting and gaming markets. The African gambling market is forecast to reach $6.7 billion by 2030.
888AFRICA will gain several vital capabilities from Optimove’s CRM Marketing solution:
- In-depth customer insights: access unified player data to create as many creative player segments as they desire without relying on other teams.
- Smart Orchestration: 888AFRICA is freed from manually mapping every customer journey by combining AI with business rules for smart multichannel orchestration.
- Enhanced marketing attribution: 888AFRICA can measure the incremental impact of each message along the player journey, enabling true multi-touch marketing attribution.
- Personalization at Scale: 888AFRICA is empowered to personalize each marketing message’s audience, channel, and content levels with seamless and scalable tools.
“We are honored to have been selected as the CRM marketing partner for 888AFRICA, and we look forward to supporting their foresight and strategic approach in seizing market opportunities,” said Peter Miles, Director of Sales at Optimove. “The 888AFRICA team truly understands the power of loyalty and personalization in every marketing action, particularly in such a competitive landscape. We are committed to ensuring that our tools and capabilities become invaluable assets as we join their team in bringing their vision to life.”
“Our collaboration with Optimove marks a significant milestone in our pursuit of accelerating growth and elevating player retention in the competitive iGaming landscape,” said Christopher Coyne, CEO of 888AFRICA. “As we implement Optimove’s industry-leading CRM Marketing solution, we are confident in the capabilities it brings to the table. Optimove’s expertise in providing in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale aligns seamlessly with our strategic objectives. This partnership reflects our dedication to delivering unparalleled gaming experiences and achieving our ambitious expansion plans across Africa’s regulated online betting and gaming markets.”
UNIVERSITY Esports Masters Announcement
UNIVERSITY Esports Masters (UE Masters) announces the launch of Season 2024, featuring competitive gaming tournaments for university students across Europe. The season includes tournaments in League of Legends, VALORANT, Rocket League, Teamfight Tactics, and Clash Royale.
UNIVERSITY Esports Masters is the international competition for university students, where students from all over Europe compete for the title of European University Champion. The 2024 edition will be the 8th season of the competition, and will have a total prize pool of €14,000.
More than just an esports competition
The main goals of UEMasters are to foster a sense of community among players across Europe, give them the opportunity to compete in high quality international tournaments and provide opportunities to the next generation to take esports further.
In addition to supporting players in a potential career as esports players, the event is an opportunity for many students to take paid organisation and broadcast roles – both on camera and behind the scenes. This presents the next generation of grassroots talent, not just players, with valuable chances to get their first professional experience in the burgeoning esports industry.
How can UK students qualify?
The single player games included in UEMasters – Teamfight Tactics and Clash Royale – are now open to students to sign up. To participate, students must be enrolled in universities registered with the associated national competitions (in the UK, this competition is UNIVERSITY Esports), and not be professional players.
Registration is open until March 6th, and interested players can register via the following links:
Teamfight Tactics: https://uemasters.com/competition/tournament/university-esports-masters-2024-teamfight-tactics
The Teamfight Tactics competition will take place on March 9th and 10th, distributing a prize pool of €550 among its top players. The Clash Royale tournament will be held on March 16th and 17th, with a prize pool of €350 for the top players.
Teams will be formed from each country’s national qualifiers, allowing students to represent their country in the competition and vie for the European Champion title.
The teams representing Great Britain in League of Legends, VALORANT, and Rocket League will be the winners of the Spring seasons of UNIVERSITY Esports, a competition organised in the UK by NUEL, and the British University Esports Championship, organised by NSE.
Teams from universities in the Republic of Ireland and Northern Ireland are not able to qualify through UK competitions, but instead can qualify for UEM through the Ireland Collegiate Esports Series.
The dates for the Rocket League tournament are as follows: the Swiss Round will take place on May 4th and 5th, followed by the Playoffs and Final on May 11th and 12th. The prize pool for the top teams totals €2,100.
League of Legends and VALORANT
For the League of Legends competition, the Swiss Round is scheduled for April 20th and 21st, followed by the Playoffs on May 18th and 19th.
888AFRICA ANNOUNCES PARTNERSHIP WITH INCENTIVE GAMES FOR NEW SUITE OF CRASH-GAMES
Leading online betting and gaming operator, 888AFRICA, announces partnership with acquisition and retention specialist Incentive Games to develop its innovative new suite of ‘Velocity’ crash games – Velocity Classic, Velocity Turbo and Velocity Free. The three games are set to launch in Q2 2024 in five countries.
The suite of bespoke games is tailored with precision by expert developers at Incentive Games to ensure seamless integration and to enhance player engagement – providing an exciting opportunity for new interactive content across 888AFRICA’s platform. Once live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
John Gordon, CEO and co-founder of Incentive Games, said of the partnership: “I’m delighted to join forces with Christopher Coyne and his team again. 888AFRICA is one of the fastest-growing brands in the region, and we’re honoured to help fuel their expansion. Their new crash games are different to everything else in the market and are shifting the gears of innovation!”
Christopher Coyne, co-founder and CEO of 888AFRICA, said: “At 888AFRICA, we’re on a mission to bring high-quality, entertaining and unique betting and gaming experiences to players across Africa. These exciting and dynamic games will help us do exactly that, while differentiating our portfolio of titles. We look forward to working with John and the team to integrate Velocity onto our platform and introduce players to these exciting titles in the months ahead.”
Customers must be aged over 18 and verified by 888AFRICA.
SOFTSWISS to Present Strategic Advances at Sigma Africa
SOFTSWISS, a leading technology company in the iGaming industry, announces its participation in Sigma Africa 2024 on 11–13 March in Cape Town, South Africa. This move highlights SOFTSWISS’ continuous expansion and targeted focus on the African market, particularly following its acquisition of a majority stake in Turfsport.
As a convergence point for companies involved or interested in the African iGaming market, Sigma Africa 2024 provides an ideal platform for SOFTSWISS to present its comprehensive product ecosystem. With the integration of Turfsport’s solutions, a recognised leader in the local market, SOFTSWISS complemented its strong brand in South Africa and is ready to show new opportunities to stakeholders.
Despite its stringent regulatory framework, the African market holds considerable growth opportunities, underpinned by an extensive user base and rapid technological advancements in mobile connectivity and blockchain technology. Moreover, the rising interest in gambling within the region adds to its appeal to industry players.
SOFTSWISS is well-prepared to navigate this market, as evidenced by its recent acquisition of GLI-19 certification for the Casino Platform and the GLI-33 certification for the Sportsbook. These certifications not only underscore the company’s operational capabilities but also streamline the entry process for operators using the SOFTSWISS Turnkey Solution.
Victor Sekushenko, Head of Sales Sportsbook at SOFTSWISS, commented on the participation: “The Sigma Africa event is an excellent opportunity for SOFTSWISS to demonstrate its capabilities in the African market and the innovative potential through the collaboration with Turfsport. Our involvement in Sigma Africa is key to our strategy to grow our presence in South Africa and across the continent.”
Sigma Africa attendees are encouraged to visit Stand 25S to discover the products and services SOFTSWISS offers, including the Game Aggregator, the Sportsbook, and the Casino Platform. With over 15 years of industry experience and an expanded portfolio, SOFTSWISS aims to become an essential technical partner for entities, ranging from startups to established gaming operators, looking to realise their iGaming business ambitions in the African market and beyond.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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