partnerships
Golden Whale Productions makes a splash with PASINO.ch deal
Machine Learning and Data infrastructure company will help operator’s pasino.ch brand drive growth through a powerful, scalable optimisation system covering user journeys, bonusing and more
Golden Whale Productions has put pen to paper on a deal with leading Swiss operator, PASINO.ch.
The deal will see Golden Whale build and deploy a scalable optimisation system for the Swiss PASINO.ch online casino brand of Casino du Lac Meyrin / Geneva.
Using a combination of data processing, machine learning and real-time analytics, Golden Whale offers highly specialised solutions that can help online casinos improve their player behaviour and classification, customer retention strategy, game optimisation and more.
The system being built for PASINO.ch will leverage the provider’s powerful machine learning technology and be based on use cases determined by the operator’s marketing, CRM and BI teams. This includes areas such as user journeys, player engagement and bonusing.
PASINO.ch is part of Groupe Partouche which is one of the largest casino operators in Europe, with more than 40 land based casinos located across France, Belgium, Tunisia and Switzerland. Its PASINO.ch brand is one of the most popular among players in Switzerland.
Eberhard Dürrschmid, CEO at Golden Whale Productions, said: “Groupe Partouche is one of the most renowned gambling operators in Europe and we are delighted to have been given the opportunity to work on its Swiss-facing online casino brand, PASINO.ch.
“We will work closely with the operator’s team to build a scalable optimisation system based on where it needs to unlock the greatest efficiencies and improvements, allowing the operator to fully leverage the power of data and machine learning.
“This is a really important partnership for both companies and really can’t wait to get started on building the system so that pasino.ch can deploy it and enjoy the benefits it will bring without delay.”
Rupert Ecker, Managing Director at PASINO.ch, added: “We have built a reputation for offering a superior player experience across our retail casinos and online is no different. This partnership with Golden Whale will allow us to take the experience offered at PASINO.ch to the next level.
“This will be achieved by leaning on data and the latest machine learning technologies to develop an optimisation system suited to our needs. This is complex work and in Golden Whale we have the absolute best in the business.
“I am incredibly confident that this partnership will allow us to unlock tremendous growth at PASINO.ch by elevating the experience we offer to our players.”
BetMGM, a leading iGaming and sports betting operator, announced a new partnership with Push Gaming, a B2B online gaming industry supplier. The first phase of the partnership brings some of Push Gaming’s top slot titles to BetMGM Casino in Ontario. In 2025, pending regulatory approval, BetMGM will be the exclusive partner for Push Gaming in the US.
Some of Push Gaming’s most popular slots, including Retro Tapes, Big Bamboo, Razor Returns, and Wild Swarm 2 are now available at BetMGM Casino and Wheel of Fortune Casino in Ontario, with more top titles arriving soon. Retro Tapes won Gambling News’ Most Watched and Most Streamed Slot Award in 2023. Retro Tapes immerses players in a late 20th-century-themed atmosphere with state-of-the-art graphics and sound design.
“Push Gaming’s exciting slots resonate with players and elevate the iGaming experience. We are proud to partner with Push Gaming and add their popular slots to our online casinos in Ontario which offers players a vast variety of over 3,000 titles,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
This deal is a landmark occasion for both brands, signalling Push Gaming’s first-ever market entry with BetMGM, one of the leaders in the online casino industry in the province. The combination of BetMGM’s industry leadership with Push Gaming’s innovative, mobile-first approach positions both companies for continued success and growth. Ontario experienced an increase in total wagers to $18 billion (CAD) during the second quarter of the 2024-25 fiscal year according to iGaming Ontario (iGo), with online casinos accounting for an 86% share of the province’s total wagers.
“This is a proud moment for the team at Push Gaming as this partnership is the culmination of an incredible amount of hard work. Having some of our biggest games available to BetMGM players, one of the industry’s largest names, is a milestone in our evolution as a developer and we’re incredibly excited at the potential of our partnership. As well as being committed to creating the best slots the industry has to offer, it is also our priority to ensure that content is available to as many players as possible, in tandem with the very best operators, globally. Working with BetMGM fits those goals perfectly and the ensuing long-term closer cooperation across North America that this will bring gives us an amazing foothold in key regions,” Fiona Hickey, Chief Business Development Officer at Push Gaming, said.
WorldMatch has announced a new partnership with Dench Solutions, a gaming and marketing platform with a strong presence across European markets.
Through this collaboration, already live with selected operators, WorldMatch is expanding its reach by bringing its renowned slot games and online casino offerings to Dench Platform’s clients, primarily serving the Bulgarian market.
This successful integration is a key milestone in WorldMatch’s expansion strategy, aiming to enter new markets and provide Bulgarian players with a constantly evolving portfolio of games, updated with the latest trends. The partnership with Dench Platform guarantees a more immersive and complete gaming experience, bolstered by innovative marketing and retention features.
Already live with select strategic operators, WorldMatch continues to demonstrate agility in integration and international expansion, with many more operators set to join the platform soon. This collaboration presents a significant opportunity for the industry, enhancing the quality and variety of online entertainment and putting the end-user experience at the forefront.
“We’re excited to welcome Dench Platform into our network of partnerships and are confident that this collaboration will bring great value to all stakeholders involved,” Xhuljana Demerxhiu, Head of Sales at WorldMatch, said.
“We are truly grateful that we will have the chance to work with content provider that continues to bring innovative new themes and at the same time keeping the traditional look and feel. For us it has always been a primary goal to collaborate with game providers that push the boundaries of gameplay and introduce an ‘exceptional’ way of playing slots. The innovative games of Worldmatch in combination with our gamigfication engine and jackpots allows our operators to revitalize their marketing strategies and position user experience as key brand differentiator,” Adrian Toshkov, COO of Dench Solutons, said.
The post WorldMatch Announces Partnership with Dench Solutions appeared first on European Gaming Industry News.
DAZN, the world’s leading sports entertainment platform, has been confirmed as the exclusive global broadcaster of the FIFA Club World Cup 2025, cementing its status as the global home of football.
The landmark agreement will see all 63 matches at the FIFA Club World Cup 2025, which involves 32 of the best clubs worldwide, live-streamed, free to view on DAZN worldwide, with the possibility of sublicensing to local free-to-air linear broadcast networks.
Making a top club competition freely available to every single fan in the world, the groundbreaking partnership combines DAZN’s unique expertise and vision for the future with FIFA’s commitment to making football truly global.
FIFA President Gianni Infantino said: “I am delighted to announce that FIFA, in partnership with DAZN and FIFA+, will bring the best of club football for free to everywhere in the world, meaning that every single football fan across the globe can watch the best players from the 32 best clubs compete in the new FIFA Club World Cup to be the first official ‘FIFA Club World Champions’.
“The new FIFA Club World Cup is a merit-based, inclusive tournament that will be the pinnacle of global club football, capturing the imagination of players and fans across the world. Through this broadcasting agreement, billions of football fans worldwide can now watch what will be the most widely accessible club football tournament ever – and FOR FREE. Football Unites the World.”
DAZN Chief Executive Officer Shay Segev said: “This groundbreaking deal with FIFA is a major milestone in DAZN’s journey to be the ultimate entertainment platform of choice for sports fans everywhere. We’re delighted to have the exclusive rights to this new chapter in global club football, marking the start of our long-term relationship with FIFA and cementing our status as the home of football. DAZN is the only sports streaming platform that has a truly global reach, with world-leading technology and a single-minded focus to deliver the very best digital experience for all sports fans. We’re committed to ensuring that every fan can watch every moment of the thrilling action from this new prime club tournament.”
The FIFA Club World Cup 2025, which kicks off on Sunday, 15 June 2025 at Hard Rock Stadium in Miami, will bring together the 32 leading club sides from all over the world for matches to be played in 12 venues across the US over a 29-day period, culminating with the final at MetLife Stadium, New York New Jersey on Sunday, 13 July 2025.
The partnership begins with the draw for the FIFA Club World Cup 2025, which DAZN will broadcast live from Miami on Thursday, 5 December 2024. The 32 participating clubs will discover their group-stage opponents in a live studio event that will kick off at 13:00 EST/18:00 GMT/19:00 CET.
The agreement to hold the exclusive global broadcast rights to the FIFA Club World Cup 2025 marks the start of a broader partnership between DAZN and FIFA. This includes integrating FIFA+, FIFA’s library of iconic football moments and full-match replays, as well as live fixtures, into the DAZN platform.
The post DAZN Becomes Exclusive Global Broadcaster of FIFA Club World Cup 2025 appeared first on European Gaming Industry News.
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