eSports
United States In-Game Advertising Market Competition Forecast & Opportunities, 2028
The “United States In-Game Advertising Market Competition Forecast & Opportunities, 2028” report has been added to ResearchAndMarkets.com’s offering.
The United States in-game advertising market has experienced rapid growth and is projected to reach a value of $13.09 billion by 2028 from $7.45 billion in 2022, growing at a CAGR of 10.2% fueled by various factors such as the increasing popularity of esports among gaming audiences and the integration of native and non-disruptive ad formats.
United States In-Game Advertising Market Scope
In-game advertising includes a wide range of formats and strategies. One of the most common methods is integrating static or dynamic ads into the game environment. These formats can be billboards, posters, or even virtual product placements within the game. Such layouts are carefully designed to blend seamlessly with the game’s aesthetics, ensuring they don’t break the player’s immersion.
The growing interest in social and mobile games is expected to positively impact the expansion of the in-game advertising market share. Advertisements can be integrated into desktop and mobile games through in-game advertising through advertisements, clip art, billboards, and background screens.
United States In-Game Advertising Market Overview
United States in-game advertising market share will benefit from growing social and mobile gaming. Ads, cutscenes, billboards, and background graphics can be used to add ads to desktop and mobile games. Since these ads are not intrusive, players can experience the game smoothly. In-game ads are expected to have a stronger audiovisual impact and leave viewers with a positive and lasting product impression.
United States in-game advertising is driven by several factors, including lower ad costs, increased reach and ROI, fast integration, and clear ad setup in social games. In addition, the inclusion of trusted gaming payment methods will reduce fraud, which may drive the market during the forecast period. Market growth is fueled by a growing selection of free-to-play smartphone games that monetize through in-game ads.
Increasing time and the cost to develop new games and shorter product life cycles are expected to impede market growth. The growing reluctance of video game companies as a result of declining advertising revenues is expected to challenge the growth of the in-game advertising market. In addition, market growth can be hindered by the need to limit poorly designed advertisements with low consumer impact. The increase in irrelevant and intrusive advertisements related to online and social gaming is expected to adversely affect the United States in-game advertising market growth.
United States In-Game Advertising Market Drivers
The United States in-game advertising market is driven by various key factors such as the rising popularity of console gaming and esports. The game has come to become an accepted form of distraction, which draws a wide and diverse audience.
The United States in-game advertising market growth is likely to be boosted by the rising availability of high-speed internet connections and the significant increase in the number of smartphone users in the country. Additionally, a surging number of gamers in the country is expected to contribute to the expansion of the United States in-game advertising market during the forecast period.
In addition, the adoption of various gambling payment mechanisms will reduce fraud, which may increase the expansion of the United States in-game advertising market during the forecast period. In-game advertising is growing portions of free-to-play mobile games and is expected to boost industry growth. This service can earn extra money for game creators, which helps in the expansion of the industry.
The surging popularity of online and mobile games drives the expansion of the United States in-game advertising market during the forecast period. Game advertisers are using in-game advertisements to reach their target audience as more people are using online and mobile games for their entertainment.
United States In-Game Advertising Market Trends
A major trend in the United States in-game advertising market is the integration of native and non-disruptive ad formats which drives the industry’s growth during the forecast period. Advertisers are moving away from intrusive and disruptive ad placements that can negatively impact the gaming experience. Instead, they implement strategies to seamlessly incorporate advertising into the game environment, such as in-game billboards, product placements, and branded virtual products. This approach allows advertisers to capture players’ attention without causing significant disruption, improving both user experience and advertising effectiveness.
Additionally, the rise in influencer marketing collaborations fuels the growth of the United States in-game advertising market during the forecast period. Influencers and creators in the gaming community have gained significant influence and followers, making them valuable partners for advertisers. Brands are increasingly partnering with gaming influencers to promote their products or services through sponsored gameplay, branded content, or product reviews. This collaboration helps advertisers leverage the trust and loyalty built by influencers, which increases brand visibility and engagement with their target audience.
Furthermore, there is more emphasis on metrics and measurement in the United States in-game advertising market which drives the industry’s growth during the forecast period.
United States In-Game Advertising Market Challenges
A major challenge in the United States in-game advertising market is increasing competition among companies for the consumer’s attention in games may hinder the growth of the market during the forecast period.
Additionally, the difficulty of companies in targeting the right audience impedes the United States in-game advertising market expansion during the forecast period. Advertisers must ensure that their ads reach the targeted demographic of the gaming community. However, targeting a precise audience can be difficult due to the diversity and segmentation of the gaming market. Different types, platforms, and gaming habits require tailored approaches that can be difficult to achieve effectively.
Furthermore, the issue of advertisement intrusiveness may hinder the growth of the United States in-game advertisement market during the forecast period. The intrusiveness of advertisements is a major concern of the companies. It is very important to balance the integration of ads into games without compromising the user experience. Intrusive ads that interfere with gameplay or with immersion can cause players to react negatively and may create lack of interest for the game.
United States In-Game Advertising Market Opportunities
The United States in-game advertising market provides various opportunities to the companies to have a competitive edge in the market. Esports has grown significantly in the United States, with widespread recognition of professional games and attracting millions of viewers. This phenomenon offers advertisers a great opportunity to target their brand to popular eSports events, teams, or individual players. In-game advertising can take the form of sponsorship, branded content, or product placement within games, allowing companies to gain exposure and build brand loyalty among the passionate sports community.
The advantage of in-game advertising is that it offers different advertising options for brands to reach their target audience and increase engagement. While in-game and in-field billboards are frequently explored by many developers and publishers, they represent only a fraction of the ad formats available. There are 3 formats of in-game advertising: static ads, dynamic ads, and advergaming. Each format offers several different options to help businesses build and maintain brand awareness without disrupting the users’ experience.
Furthermore, robust infrastructure and technological upgradation provide opportunities to companies in the United States in-game advertising market. Advertisers are able to monetize in-game advertising due to the availability of high-speed internet connections and the rising penetration of streaming platforms in the country.
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 77 |
| Forecast Period | 2022 – 2028 |
| Estimated Market Value (USD) in 2022 | $7.45 Billion |
| Forecasted Market Value (USD) by 2028 | $13.09 Billion |
| Compound Annual Growth Rate | 10.2% |
| Regions Covered | United States |
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the United States in-game advertising market.
- Activision Blizzard, Inc.
- AppsFlyer Inc.
- Frameplay Corporation
- Pubfinity LLC
- Super League Gaming, Inc.
- Motive Interactive, Inc.
- MediaSpike, Inc.
- Electronic Arts Inc.
- Playwire LLC
- Bidstack Group PLC
Market Dynamics
Drivers
- Proliferation of mobile devices
- Increasing internet penetration
- Rising gaming audience
Market Trends & Developments
- Rising popularity of esports
- Growing influencer marketing collaborations
- Increasing popularity of console gaming
- Integration of native and non-disruptive ad format
- Growing popularity of video games
Challenges
- Increasing competition
- Difficulty in targeting the right audience
Impact of COVID-19 on United States In-Game Advertising Market
- Impact Assessment Model
- Key Segments Impacted
- Key Regions Impacted
Report Scope:
United States In-Game Advertising Market, By Type:
- Static Ads
- Dynamic Ads
- Advergaming
United States In-Game Advertising Market, By Platform:
- Smartphone/Tablet
- PC/Laptop
For more information about this report visit https://www.researchandmarkets.com/r/x022xb
eSports
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
200 Clubs, 2,000 players, 25 tournaments across 24 games, and a $70M+ prize pool set the stage for the largest celebration of competitive excellence and esports fandom
The Esports World Cup Foundation (EWCF) has finalized the full lineup of games, tournament schedule and Club Championship rules for the Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. This summer, over 2,000 elite players and 200 top Clubs from more than 100 countries will battle across 25 tournaments in 24 games, for a record-breaking $70+ million life-changing prize pool, the largest in esports history.
The Esports World Cup 2025 will once again unite gaming and esports communities for a global competition that will crown the next Esports World Cup Club Champion, while elevating esports as a global sport and driving long-term growth for the entire ecosystem.
The confirmed EWC 2025 game lineup will include iconic esports titles spanning fan-favorite shooters, battle royales, MOBAs, fighting games, and chess. New additions — CROSSFIRE, FATAL FURY: City of the Wolves, chess and VALORANT — join the prestigious lineup of returning titles, making this the most diverse and competitive EWC yet.
With the schedule locked, the stage is set for seven weeks of world-class competition. The initial wave of tickets are now on sale, and the countdown is on for the biggest celebration of esports, kicking off with the EWC Festival on July 7. Below is the schedule for each EWC tournament.
Week 1 (July 8–13):
VALORANT featured at 2025 Esports World Cup (July 8-13), Apex Legends at 2025 Esports World Cup 10–13), FATAL FURY: City of the Wolves at 2025 Esports World Cup (July 10–12), Rennsport at 2025 Esports World Cup (July 8–11), Dota 2 at 2025 Esports World Cup – Week 1 (July 8-13)
Week 2 (July 15–20):
League of Legends featured at 2025 Esports World Cup (July 16–20), Free Fire at 2025 Esports World Cup (July 16–20), Dota 2 at 2025 Esports World Cup – Week 2 (July 17–19), Mobile Legends: Bang Bang Women’s Invitational at 2025 Esports World Cup (July 15–19), Honor of Kings World Cup at 2025 Esports World Cup – Week 1 (July 15–20)
Week 3 (July 22–27):
Call of Duty: Black Ops 6 at 2025 Esports World Cup (July 24–27), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 1 (July 25-27), Honor of Kings World Cup at 2025 Esports World Cup – Week 2 (July 23-26), StarCraft II at 2025 Esports World Cup (July 22–25), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 1 (July 23–27)
Week 4 (July 29–August 3):
Overwatch Champions Series: MidSeason Championship at 2025 Esports World Cup (July 31–August 3), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 2 (July 29-30 / August 1–3), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 2 (July 30–August 2), Chess at EWC 25 (July 29–August 1)
Week 5 (August 7–10):
EA SPORTS FC 25 at 2025 Esports World Cup (August 7–10), Call of Duty: Warzone at 2025 Esports World Cup (August 6–9), TOM CLANCY’S RAINBOW SIX SIEGE X at 2025 Esports World Cup (August 7–9)
Week 6 (August 11–17):
Rocket League featured at 2025 Esports World Cup (August 14–17), PUBG: BATTLEGROUNDS at 2025 Esports World Cup (August 12–16), TEKKEN 8 at 2025 Esports World Cup (August 13–16), Teamfight Tactics featured at 2025 Esports World Cup (August 14–15)
Week 7 (August 19–24):
Counter-Strike 2 at 2025 Esports World Cup (August 21–24), Street Fighter 6 at 2025 Esports World Cup (August 20–23), CROSSFIRE at 2025 Esports World Cup (August 19–23)
EWC 2025 will unfold across four dedicated arenas, each spotlighting one game at a time to deliver the best fan experience. Select titles will host Last Chance Qualifiers in the Festival zone — giving players one final shot at advancing to the main stage.
The Esports World Cup has introduced a refined tournament schedule to enhance viewership across its expanded lineup. Finals will now take place on Fridays, Saturdays, and Sundays – reducing overlap and ensuring dedicated coverage for each title. Tickets for EWC 2025 are now available to purchase at esportsworldcup.com.
The total $70+ million prize pool is allocated across the Club Championship, Game Championships, MVP Awards, and EWC Qualifiers. Out of this, $27 million is dedicated to the EWC Club Championship — an innovative cross-game format that rewards the top 16 Clubs for their performance across multiple titles, with $7 million reserved for the 2025 champion. Game Championships will feature their own prize pools, totaling over $38 million combined, while standout players will compete for a share of the $450,000 MVP Award pool.
Open to all participating organizations, the Club Championship awards points for top-eight finishes across tournaments. To claim the title, Clubs must secure at least two top-eight placements and win at least one tournament. New for 2025, joint ventures — collaborations between two distinct organizations on a specific roster — will be ineligible for points, with Clubs required to compete under one aligned name throughout the EWC to qualify. The Club that shows both consistency and competitive excellence across the entire EWC calendar, will be crowned the Esports World Cup Club Champion at the EWC 2025 closing ceremony on August 24, 2025.
At EWC 2024, Team Falcons dominated with 5,665 points and three tournament wins to claim the $7 million Club Championship. Team Liquid and Team BDS followed in second and third, with 2,545 and 2,000 points respectively. The top 10 also featured some of the biggest names in global esports: Gaimin Gladiators, T1, Virtus.pro, Team Vitality, Twisted Minds, Gen.G, and LOUD — all delivering standout performances across multiple titles, setting the stage for EWC 2025.
The post Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025 appeared first on European Gaming Industry News.
eSports
The Insights Group and Playmakers launch with purpose to reshape digital entertainment across esports, gaming, creator economy & sports
- The Insights Group, a new media and events business focused on the digital entertainment sector, will launch with its first brand now live: The Esports Radar, a modern multimedia platform delivering in-depth coverage of the global esports sector
- TER Events teams up with ESIC and BLAST to collectively launch Global Esports Industry Week, taking place in Austin, Texas, from June 18th to 22nd and featuring TER’s own Esports Leaders event, the ESIC Global Esports Summit, other socials, and culminating in the sold-out BLAST.tv Austin Major
- Playmakers rebrands from TWG as it focuses on connecting leading gaming, esports & sports IPS and talent with brands and opportunities
The GSE Group, a newly established holding company founded by esports and sports industry experts Sam Cooke and Alfie Wright, is thrilled to unveil The Insights Group, a media and events company centered on the digital entertainment industry. GSE is also proud to welcome Playmakers (formerly TWG) to its portfolio, an agency dedicated to managing high-value commercial partnerships for rights holders and influencers across sports, gaming and esports.
Sam and Alfie will serve as directors across both businesses, with Sam leading The Insights Group as CEO and Alfie continuing to oversee the newly rebranded Playmakers. Sam embarks on this venture after successfully exiting Esports Insider. Meanwhile, Alfie brings nearly a decade of experience in gaming and sports, building partnerships with top brands and influencers.
The Insights Group will be backed by investment from Continuum X Group (CXG), a leading esports and gaming venture firm. Founder & CEO of CXG, Jonas Gundersen, most recently the COO of NIP Group, which went public on NASDAQ last year, will join as a Non-Executive Director & Advisor, bringing years of industry expertise to drive strategy and growth. As part of its launch, The Insights Group is introducing The Esports Radar, a multimedia platform that delivers consistent, in-depth business coverage. Regional editions will follow soon, including an Arabic language edition, TER Arabia, in collaboration with Saudi-based entity NESMA Group, who operate Nesma Esports led by co-founder and CEO Elie Honain, a fully-fledged gaming creative and production studio based in Riyadh.
As part of its events offering, The Insights Group is (re)introducing Esports Leaders, a premier gathering of C-suite executives from in and around the esports sector, including decision makers and senior execs from game publishers, teams, tournament operators, brands, agencies and other key stakeholders. Pioneered by Sam Cooke during his tenure at Esports Insider, Esports Leaders facilitates high-level discussions in an exclusive setting. The first edition under The Insights Group and TER Events will take place from June 18th-22nd in Austin, Texas, alongside the annual ESIC Global Esports Summit and the sold-out BLAST.tv Austin Major, collectively forming Global Esports Industry Week.
James Woollard, Director of Market Development at BLAST, said of the news: “BLAST is always looking for opportunities to work with best-in-class partners and to elevate business and networking experiences around the biggest esports events. Having the Global Esports Industry Week co-located with the sold-out BLAST.tv 2025 Major in Austin is an opportunity to bring together esports orgs, players, teams, brands, businesses and city partners who are all integral to the market growth of this vibrant industry and to share ideas. Working with The Insights Group, The Esports Radar and Playmakers – experts in the esports business space – as well as Visit Austin, will give us the opportunity to connect people and pioneers in the gaming and esports space.”
Playmakers, formerly known as TWG, marks its first anniversary with a renewed focus on securing and managing commercial partnerships for brands, rights holders and influencers. Specialising in strategic consultancy, deal brokerage, and talent management, Playmakers is dedicated to driving impactful collaborations. With Alfie Wright’s industry expertise and extensive network, Playmakers’ goal is to bridge the gap between esports, gaming, and traditional sports.
“Launching GSE Group and The Insights Group is not just another step in my career, it’s a culmination of over a decade in the industry and desire to launch a bold new venture across not just esports but digital entertainment more broadly. Together with Alfie and with key partners and individuals such as Jonas, Elie and others, we are ready to deliver something fresh for the space. With initiatives like The Esports Radar and Esports Leaders to begin, we’re setting the stage for long-lasting meaningful discussions and collaborations, and we’ve a lot more in the pipeline outside of just esports too,” commented Sam Cooke, CEO, The Insights Group, and a Director at GSE.
“Playmakers is at the intersection of gaming, esports, and sports, and our renewed focus is all about forging lasting commercial partnerships that bring value. We understand the importance of bridging these industries, and our team is ready to deliver. It’s also an honor to work alongside a veteran like Sam in creating an ecosystem which aims to make a true impact on the industry,” added Alfie Wright, CEO, Playmakers, and a Director at GSE.
The post The Insights Group and Playmakers launch with purpose to reshape digital entertainment across esports, gaming, creator economy & sports appeared first on European Gaming Industry News.
eSports
BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET
BETBY, a leading provider of innovative sportsbook solutions, has announced a major update to its Betting Tips feature, introducing insights for esports. This industry-first addition positions BETBY as the supplier with the widest betting tips coverage in the iGaming market, enhancing the player experience by delivering data-driven tips that help bettors make more informed and confident decisions.
Part of BETBY’s award-winning AI Labs suite of tools, Betting Tips will provide insights derived from the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike. Betting Tips will cover all major esports tournaments for supported titles, based on betting volume and regardless of the event tier, ensuring comprehensive industry-wide coverage.
In addition to expanding into esports, Betting Tips now delivers significantly improved tip quality. Around 99% of all tips now include a relevant supporting fact or statistic, resulting in clearer, more actionable insights. These enhancements contribute to a more engaging and valuable experience for both operators and bettors.
The integration of esports into Betting Tips reflects BETBY’s commitment to innovation and adaptability in the rapidly evolving betting landscape. The introduction of esports betting tips is also expected to drive higher conversion rates, providing operators with a valuable tool to engage esports enthusiasts more effectively.
To maximize accessibility, Betting Tips will be available in 25 languages: English, Portuguese (Brazilian and European), Spanish, Turkish, Russian, German, Japanese, French, Italian, Kazakh, Azerbaijani, Uzbek, Kyrgyz, Estonian, Finnish, Arabic, Chinese, Greek, Hebrew, Hindi, Latvian, Polish, Romanian, and Georgian. This multilingual support ensures a seamless experience for operators and bettors worldwide.
“Integrating esports into our Betting Tips marks a significant milestone in our mission to provide comprehensive and innovative solutions to our clients,” said Danil Emelyanov, Head of BETBY’s AI Labs. “As the esports industry continues to grow worldwide, we recognize the importance of offering tailored insights that cater to this dynamic market. This expansion not only reinforces our commitment to innovation but also solidifies our position as a leader in the sports betting sector.
In addition to expanding into esports, Betting Tips continues to offer intelligent insights across a wide range of traditional sports, including Soccer, Ice Hockey, Basketball, Tennis, Cricket, American Football, Handball, Volleyball, Baseball, and Table Tennis. This ensures that operators can engage bettors across all major sports verticals.
The post BETBY LAUNCHES INDUSTRY-FIRST ESPORTS BETTING TIPS, ENHANCING WIDEST SPORTS COVERAGE IN THE MARKET appeared first on European Gaming Industry News.
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