partnerships
World Archery Teams Up with FeedConstruct on Betting Rights Deal
Breaking Boundaries! FeedConstruct, a leading provider of sports data solutions, is thrilled to announce its groundbreaking partnership with World Archery, marking the first-ever exclusive betting data and video partnership for the esteemed international federation.
According to this partnership, FeedConstruct obtains the worldwide exclusive rights to the Betting Data Collection and Betting Streaming for various archery disciplines, including Target Archery and Indoor Archery.
“We are proud to announce our groundbreaking partnership with World Archery,” stated Narek Harutyunyan, Head of Content Acquisition of FeedConstruct. “Through this collaboration, we aim to elevate the popularity of archery as a betting market, providing accurate data insights for an enhanced fan experience. This partnership marks a significant milestone for both FeedConstruct and World Archery.”
The partnership encompasses the Recurve and Compound bow styles and captures the thrilling action from archery matches featuring the world’s notable athletes, such as Kim Woo-jin (South Korea), An San (South Korea), Mete Gazoz (Turkey), Deepika Kumari (India), Brady Ellison (United States), Mike Schloesser (Netherlands), Sara Lopez (Colombia) and many more.
As part of this partnership, FeedConstruct will cover hundreds of archery matches per year across a wide range of events, including the Hyundai Archery World Cup, Hyundai World Archery Championships, continental championships, and many more international and regional events. This extensive coverage will contribute to the growth of archery as a betting market and provide an engaging experience for fans worldwide.
“We’re thrilled to have agreed archery’s first-ever data partnership with Feedconstruct,” said World Archery President Prof Dr Ugur Erdener. “This cooperation will ensure that the sport’s international betting market is properly monitored and helps to fund the athlete education programmes that keep fair play at the heart of archery’s competition values.
Archery is a sport practiced and enjoyed worldwide with a rich history and global appeal. Talented athletes from around the globe compete at World Archery’s major tournaments and multisport events like the Olympic Games, where the sport first featured in 1900.
South Korea is widely regarded as the world-leader in Recurve archery, having secured an impressive 27 out of 39 gold medals on offer at the Olympics since 1984, while China, India, and Mexico are among the nations delivering regular results on the international stage.
FeedConstruct is excited to leverage its expertise to enhance the archery betting experience, offering accurate and reliable data insights for informed decision-making.
Africa
BGaming debuts in Africa with Premier Bet
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Balkans
Wazdan adds to Croatian presence with SuperSport tie-up
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Craig Levine
Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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