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Superbet Group appoints Jimmy Maymann as Chief Executive Officer

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Johnny Hartnett, CEO, will be stepping down from his position and moving to its Board as Non-executive Director effective 15 January 2024.

Jimmy Maymann, Deputy Chairman of Superbet, will succeed Johnny as CEO effective 15 January 2024. Jimmy brings extensive senior and board-level leadership experience, combined with a proven track-record as an innovator and entrepreneur specializing in the creation, development, and transformation of companies across the technology & media sectors, digital services, telecoms, and NGOs. ​

As a seasoned tech investor, Jimmy has played a pivotal role in the creation and growth journeys of more than 10 companies, whilst also being involved in several of their successful exits, with one of the most relevant examples being the online video distribution platform GoViral, which he co-founded and was later sold to AOL in 2011.​

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Jimmy previously served as Executive VP of AOL’s portfolio of content brands, reaching a global audience of 499 million unique visitors every month. Prior to this, he was the CEO of The Huffington Post, being responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 35 million to around 210 million unique visitors each month. ​

“Superbet has tremendous potential in terms of business scalability and expansion into international markets, all within a solid framework of trust between the Group, its customers and market stakeholders. The progressive thinking of the leadership team is a testament to this highly talented and visionary group. ​

I am delighted to take on the role of CEO and offer my expertise and passion, closely working with Superbet’s Board to accomplish the company’s goal of becoming a global leader in the tech and entertainment industry, while fostering an exemplary environment of responsible gaming. I look forward to building on the great work done to date and leading the team in its next phase of growth.”​

Jimmy Maymann, Deputy Chairman of the Board and Incoming CEO, Superbet Group. ​

“Jimmy Maymann has an impressive background, which seamlessly blends successful entrepreneurial endeavors with significant experience of creating global scale. As such, he is a perfect fit for the mindset and next stage of growth and scaling for Superbet. 

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We are confident that Jimmy will have a strong positive impact on the Group’s strategy and business model, while working together with the team to realize the growth opportunity for Superbet.” ​

Hans Holger-Albrecht, Chairman of the Board, Superbet Group.​

“The last five years have been the ride of a lifetime. I’d like to thank Sacha and the Dragic family for the opportunity they gave me and the unwavering trust, support, guidance, and friendship over my five-year tenure. I took over a business with an incredible foundation to work from and hopefully the building blocks we’ve put on top of that will set the business up well for the next phase of its growth.

Thank you to all my colleagues who worked with me during that time. I’m immensely proud of all we’ve done together and look forward to continuing to support you all from a different seat on the bus. ​

Superbet is very fortunate to have someone of Jimmy Maymann’s experience, capability, and leadership to take over as CEO. I look forward to ensuring a seamless transition with Jimmy and to continued commitment to the Superbet journey in my next role on the Board of Directors.” ​

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Johnny Hartnett, CEO, Superbet Group. ​

“I am grateful to Johnny for his tremendous impact on Superbet’s growth and performance over the last five years and I am delighted he will take up a new role on the Board. He leaves a great team ready to further scale and continue our journey of growth.

Furthermore, I am delighted with Jimmy’s appointment, as he brings enormous leadership and remarkable experience to continue and accelerate our growth through our people. Having Jimmy as CEO is a clear statement that we are continuing to build and develop a long-term strategy of global expansion. ​I look forward to continuing to work with both Jimmy and Johnny in their new capacities, as we bring Superbet on its next chapter of growth.​”

Sacha Dragic, Founder and Board Member, Superbet Group. ​

 

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Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

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N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

  • 1 puzzle piece for every 10 FTDs from SEO traffic
  • 1 puzzle piece for every 40 FTDs from PPC and ASO
  • 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

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What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

  1. Bar — visitors can grab a drink and connect with the N1 Partners team.
  2. Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
  3. Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
  4. Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

  • CPA up to €650
  • RevShare up to 45% + NNCO
  • Hybrid deals
  • No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

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The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on European Gaming Industry News.

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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

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The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.

This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.

At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.

The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.

In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.

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And beyond the games? Real talk. Smart deals. Big moves.

Visitors to Booth L20 will get exclusive face time with the team to:

  • Unlock bespoke offers crafted for their traffic
  • Discuss scalable strategies to grow revenue
  • Explore PlayAmo’s unique product ecosystem

“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.

So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.

The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.

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Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams

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This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.

iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.

Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon

As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.

“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners

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Ready to serve up new wins? Meet 22Bet Partners at stand K60.

Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.

The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.

The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.

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