Tally Technology (www .playtally .com), the premier global fan engagement platform, has created and delivered a new Game Center gamification experience, designed to engage with a broader-than-ever cross-section of sports fans.
Live with leading NBA and NFL teams, Game Center provides an immersive gaming platform featuring various team-themed playing experiences that can be enjoyed by a wide range of different fan types.
Tally’s new Game Center technology provides a customizable gamification solution that aggregates thousands of game types to connect with every kind of audience. Teams, leagues, broadcasters and brands can consolidate all of their fan engagement programs in one location for sophisticated segmentation and targeting, with all consumer interactions linking to a single user ID.
Game types that can be utilized include pick’em, trivia, bingo, word searches and skill-based sports contests, with more to come. The games are set to increase fan engagement and stickiness, attracting new audience segments through fresh experiences and creating new sponsorship opportunities.
There is also a strong community element, with players able to challenge friends to play in a private group.
Brad Vettese, CEO of Tally, said: “It is a privilege to be able to deploy our comprehensive Game Center platform solution, which we believe will be a major hit with the full range of fan types.
“With multiple games, including everything from trivia contests to word puzzles, we are delighted to be delivering a project which will appeal to the broadest audience possible and create actionable data insights. We believe it is a technology with huge potential across a variety of sectors and we look forward to seeing how it performs for the benefit of one of the world’s biggest sporting franchises in the NBA, NFL and beyond.”
Founded in 2018, Tally has powered gamification programs for some of the biggest names in sports in North and South America. These include the NBA (Lakers, Grizzlies, Hawks); NFL (Packers, Rams, Bills, Seahawks); NHL (Blues, Kings, Oilers, Panthers, Wild, Sabres); and MLB (Twins). Its solutions have also featured in Super Bowl LVI as well as within CONCACAF, for the Women’s Championship and 2023 Gold Cup.
Utilized by sportsbooks, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s fan engagement platform is purpose-built to create new revenue streams through sponsorship activations, player conversion and data creation.
Finnplay Simultaneously Releases Mobile Apps for Hungarian and Dutch Markets
Nordic iGaming platform provider Finnplay has simultaneously launched two innovative mobile apps for Kansino.nl and Vegas.hu targeting the Dutch and Hungarian markets respectively.
This formidable achievement is a testament to Finnplay’s unrivalled technical proficiency and deep multi-jurisdictional experience. Finnplay’s focus on native app development for both Android and iOS platforms ensures that its partners capitalise on the relentless growth in popularity of mobile gaming.
By strategically soft-launching both apps over the summer, Finnplay enabled its partners to quickly leverage the mobile offering’s advantages, supporting key business expansion goals.
“These two game-changing launches in Hungary and the Netherlands underline Finnplay’s stature as an iGaming powerhouse,” the Managing Director for Finnplay, Jaakko Soininen, said. “Our work with Kansino and LVC Diamond demonstrates our ability to operate seamlessly across diverse markets and regulatory landscapes.”
“Finnplay’s fine work has produced a cutting-edge app that gives us the ideal platform to launch our sportsbook offering,” the Online Director for LVC Diamond, Dr Egresits Csaba, said. “It’s been a pleasure working closely with Finnplay and we have the utmost confidence in the tech to ensure we continue to grow our business.”
“Our mission is providing players with the best experience possible whether they are playing on desktop or mobile,” the Product and CX Director for Playnorth, the company behind the Kansino brand, Daphne Xerri, said. “Finnplay has created the perfect app that guarantees a seamless experience across all formats.”
Salsa Technology Launches Salsa Safe, a Dedicated Platform for iGaming Regulators
Salsa Technology has added another product in its portfolio of solutions for the iGaming sector. This latest addition is a secure system designed to meet the demand of global regulators in the online gambling sector.
Salsa Safe provides regulatory bodies in the sector including Brazilian state lotteries with a comprehensive system. It integrates operator management data and enables effective and transparent monitoring of operations.
In addition to being an important ally of regulators, Salsa Safe provides operators with the tools they need to comply with all regulatory requirements, helping to prevent fraud, protect players and promote responsible gaming.
The platform was specially designed to enhance responsible gaming by monitoring suspicious bets, types of self-exclusions and data control. Salsa Safe automates management reports for financial teams including transaction volume per operator, tax calculation and application of compliance models. It is worth highlighting that the product is fully integrated with PIX, which is the most popular method of the Brazilian payment system.
Salsa Safe offers a unique approach to data management, combining data from multiple sources to provide regulators with a complete view of operations. The platform’s intuitive design and advanced reporting capabilities make it easy to monitor operations, detect fraudulent activity and comply with regulations.
“We are excited to introduce Salsa Safe,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “This comprehensive solution not only provides regulators with necessary tools for monitoring operator activities but also assists operators in meeting the stringent requirements imposed by regulators.”
⚡Bitcoin Lightning payments in a major AAA game 🎮
ZBD – the leading fintech company powering instant Bitcoin payments within the gaming industry – has integrated its payment technology into Splitgate, a Free-to-Play PvP Portal Shooter developed by 1047 Games, further adding to its roster of game integrations. This integration brings real-time rewards to the PC version of the competitive shooter. The ZBD-developed project has been created for mainstream gaming audiences to experience Splitgate in an innovative new way, offering high-value tournament prizes that bring a new competitive edge to Splitgate gameplay.
With a tournament prize pot of 50M sats (0.5 Bitcoin), Splitgate PC gamers from the US and Brazil will be competing for a prize pool equivalent to approximately $18,000 USD at today’s market price. ZBD is demonstrating the disruptive potential of its technology in esports and competitive play by providing instant tournament winnings to gamers in the form of sats, which are tiny fragments of Bitcoin (like pennies to the dollar). The 4v4 team deathmatch tournament begins on the 10th December 2023, with a grand final on the 22nd December 2023. A limited beta warm-up will run in the build-up to the tournament from the 2nd of December. Gamers can participate in the tournament by registering in the dedicated ZBD Discord server.
Competitive gamers are often required to wait days, or even weeks to receive prizes. With ZBD and its application of the Bitcoin Lightning Network, winning payments can be paid out instantly. No money is required from gamers to play, although pay-ins are accepted for PvP battles for a share of the Bitcoin prize pot.
The debut project from 1047 Games, Splitgate, has generated more than 18 million downloads across various platforms since it launched in 2019. The multiplayer shooter, featuring innovative player-centric portal mechanics, provides a fresh take on the FPS genre.
Ben Cousens, Chief Strategy Officer at ZBD, commented:
“We’re delighted to collaborate with Ian, Nick and the phenomenal team at 1047 Games to redefine the reward system in gaming and give players a revolutionary new way to experience in-game competition. For developers and publishers alike, this integration delivers a proven gamer retention model as evidenced by this partnership, and the additional 100+ games powered by ZBD. With the ZBD-infused version of Splitgate, we’ve raised the bar for competitive gameplay by seamlessly providing Bitcoin rewards to gamers who demonstrate skill and loyalty.”
Ian Proulx, CEO and Co-founder of 1047 Games, added:
“With Splitgate, we’ve proudly carved out a reputation for creating highly innovative gameplay experiences. Splitgate continues to have a loyal and engaged player base. We’re always excited to hear innovative solutions to reward our players, such as what ZBD has done, and the tournament that they plan to hold later this month.”
The ZBD wallets of tournament winners will instantly receive sats which can be cashed out, spent, sent to friends or redeemed for gift cards. This is enabled by pioneering technology from ZBD, which has raised almost $50 million since 2019 to build its payments technology on top of the Lightning Network, a layer 2 network for instant Bitcoin transactions.
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