partnerships
Gaming Corps adds another new partner with Lottoland Casino deal
Full suite of premium Gaming Corps content to be provided to operator with more than 18 million players
Gaming Corps has made another high-profile signing by agreeing to supply its full suite of premium games to leading online operator Lottoland.
The up-and-coming Swedish games developer will provide an array of first-class titles to Lottoland’s players, which total more than 18 million across the world.
These titles include renowned Crash, Table, Mine and Slot games, along with a certified Plinko. The full list of games comes with recent hit titles including Ramen Puzzle, Super Hot Stacks, Raging Zeus Mines and Wild Woof, as well as some of Gaming Corps’ notorious games series such as Jet Lucky and Coin Miner.
Danielle Calafato, Gaming Corps’ Chief Commercial Officer, said: “Lottoland is a company that puts people first and continually strives to enable customers to hit the jackpot. This is something we can help them achieve by providing Lottoland Casino’s players with our growing list of high-quality, thrilling games content.
“Lottoland has grown significantly since launching in 2013 and we are excited to be a part of Lottoland Casino’s journey. We are providing our games to an expanding list of partners and this is set to continue as our portfolio goes from strength to strength.”
Nigel Birrell, Group CEO at Lottoland said: “We are pleased to announce this partnership with Gaming Corps, which will make the playing experience at Lottoland Casino even better for our millions of players. With many successful titles to choose from, I am sure our players will enjoy making the most of what Gaming Corps has to offer. The new and exciting content, will also drive Lottoland Casino forwards and will in turn attract new players to our site.”
Nazara and Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
The Growth Protocol is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE, a 100% owned subsidiary of Nazara Techologies Limited that is India’s only publicly listed gaming company, and Lysto, the gaming world’s one-stop shop funded by leading VCs like Hashed, SquarePeg, Tiger Global, Distributed Global, Beenext, and prominent angels like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem. By leveraging blockchain technology, the protocol empowers users through decentralization to take control of their digital identities and participate in decentralized, trustless interactions.
The Growth Protocol makes its public debut at India Blockchain Week, a significant event for the Web3 community globally. Alongside a private testnet launch, the team released a proof-of-concept loyalty dApp for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
Speaking at IBW, Nitish Mittersain, CEO and Jt. MD of Nazara, shared his vision for innovations in the gaming sector and expressed his enthusiasm for bringing Nazara’s game marketing to the Web3 space. Speaking at India Blockchain Week, Nitish said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with releveant web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto, and Founder, The Growth Protocol, said, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
The Growth Protocol team, composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
The Web3 community at IBW is invited to meet the team in person, join the test net launch, and participate in rewarding quests. For those who won’t be at IBW are welcome to connect with The Growth Protocol through their website and social channels on X or LinkedIn and more.”
The post Nazara & Lysto sign LOI to launch “The Growth Protocol” appeared first on European Gaming Industry News.
Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.
Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.
The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).
Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”
The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.
Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.
John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”
Betfair will be back at Cheltenham racecourse as a sponsor for two days of top class horse racing in the New Year.
Punters can enjoy a thrilling line-up of Betfair-sponsored races at Cheltenham’s New Year’s Day meeting and Festival Trials Day on 25 January.
On New Year’s Day, Betfair will partner with Cheltenham for The Betfair Handicap Steeple Chase (Class 2), The Betfair Exchange Handicap Chase (Class 1) (Premier Handicap) and The best odds on the Betfair Exchange Handicap Hurdle Race (Class 2).
On Saturday 25 January, for Festival Trials Day, Betfair will sponsor The Betfair Exchange Handicap Steeple Chase (Class 1) (Premier Handicap) and The Betfair Cotswold Steeple Chase (Class 1) (Grade 2).
The latter race is the feature race of Festival Trials Day. It boasts a rich history, producing fantastic renewals over the years with strong winners such as Neptune Collonges, Frodon, and 2024 winner Capodanno for the Willie Mullins team.
Both meetings will be fascinating in their own right but they will also set the stage for the drama and excitement of the 2025 Cheltenham Festival.
Richard Hayward, Managing Director Betfair, said: “It’s great to see Betfair back sponsoring at the Home of Jump Racing. This sponsorship is part of our ongoing commitment to supporting the racing industry and adding these races to our existing portfolio helps us create a well-defined sponsorship story throughout the National Hunt season. Starting with the G1 Betfair Chase in November, we now have major racedays every month up to the Festival in March.”
Dan Glavin, Bookmaker Partnerships Manager for The Jockey Club, said: “It’s fantastic to have Betfair back at Cheltenham as the sponsor of these two racedays. Flutter has an ongoing commitment to racing and we’re delighted that they have continued to show their support with these popular fixtures.”
The post Betfair to Sponsor New Year’s Day and Festival Trials Day at Cheltenham appeared first on European Gaming Industry News.
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