partnerships
AdInMo and Kwalee take in-game ads to the next level
AdInMo, the in-game advertising platform that gets ads into mobile games in a way that players love today unveils a new integration with global mobile game publisher and developer, Kwalee to further expand its more than 1 billion game downloads.
AdInMo’s adtech powers hybrid monetization. As well as driving incremental revenue for Tow N Go with immersive in-game ads, Kwalee’s innovative integration of AdInMo’s SDK enables in-game cross-promotion in the popular simulation game.
The CrossPromo feature elegantly encourages Tow N Go players to seek out other Kwalee games, to keep mobile game players enjoying and engaging within Kwalee’s own walled garden.
The InGamePlay ad placements appear in the game as roadside digital billboards, posters and building ads that morph seamlessly into prominent parts of the Tow N Go world. With AdInMo’s cutting-edge technology, they are fluidly integrated into the game design and blend in seamlessly with the game’s natural environment.
With more than 1 billion downloads and 30 million active monthly players worldwide, an integration with AdInMo was a logical move by Kwalee to maximise revenue opportunities that could be generated in-game for its high quality stable of games.
AdInMo’s Head of Supply Lewis Horgan said, “We increase monetization, retention and acquisition opportunities for publishers and of course always make sure gameplay is interruption free, so it remains truly enjoyable for players. The simulated real-world environment of Tow N Go is ideal for immersive in-game ads and with our SDK’s CrossPromo feature Kwalee is able, in an innovative way, to raise awareness of their other excellent games.”
Kwalee’s Head of Publishing William Cox remarked, “Collaborating with AdInMo has set a new benchmark in in-game advertising for us at Kwalee. Through this innovative integration, we’re not only amplifying our monetization capabilities but also enhancing the user experience. The way the InGamePlay ads naturally blend into the Tow N Go environment is a testament to how advertising should evolve in mobile gaming. It’s a fusion of creativity and technology, ensuring our players remain engaged, while we continue to drive our mission of reaching and entertaining every mobile player in the world.”
Tow N Go is available to download at Apple App Store and Google Play store.
partnerships
Gcore And Xsolla Announce Partnership To Drive Global Game Distribution And Faster Downloads
Gcore, the global edge AI, cloud, network, and security solutions provider, announced its partnership with video game commerce company Xsolla. The alliance will enable Xsolla to provide game developers and publishers with new global distribution channels catering to gamers worldwide, regardless of their locations. With Gcore’s 180 global points of presence (PoPs), players will benefit from reduced time-to-play and smoother, more efficient game downloads.
Xsolla Launcher is a powerful tool for game development companies of all sizes to widen distribution and easily build communities. It streamlines game installation, enhances player communication, and boosts monetization, allowing developers to concentrate on creativity and business logic. By leveraging Gcore’s robust CDN, Xsolla Launcher ensures seamless, speedy game downloads for all players by efficiently fetching and caching game components and initiating rapid downloads upon player request.
“At Xsolla, we’re committed to elevating the gaming experience for developers and players globally,” said David Stelzer, President of Xsolla. “Our collaboration with Gcore’s cutting-edge CDN technology significantly narrows the gap between the game and its players by delivering assets at unparalleled speed. This integration into our new Xsolla Launcher sets the bar for high-performance service and empowers our customers to focus on what they do best: create captivating games.”
Xsolla engineers chose Gcore CDN for its global network of 180+ edge servers, ensuring uninterrupted delivery of game assets worldwide. With a network capacity exceeding 110 Tbps and connectivity to 14,000 peering partners, Gcore averts congestion and disruptions, even during major releases. Operating under strict security measures and meticulous server maintenance, Gcore guarantees exceptional availability. Additionally, Gcore’s CDN integration with its proprietary DNS services further minimizes the risk of service interruptions or outages.
“We’re thrilled to be part of Xsolla’s pioneering solution, driving the gaming industry forward,” commented Ilya Matveev, Business Development Director at Gcore. “Xsolla Launcher brings flexibility to the industry, allowing companies to implement a D2C approach – a way to monetize their existing game fan base without the burden of platform fees. Relying on the power of Gcore’s edge infrastructure, Xsolla Launcher is revolutionizing game distribution by eliminating market barriers, reducing development costs, and fostering creativity.”
The post Gcore And Xsolla Announce Partnership To Drive Global Game Distribution And Faster Downloads appeared first on European Gaming Industry News.
partnerships
Dot Connections secures aggregation deal with leading iGaming provider Wazdan
Dot Connections, a fast-growing iGaming aggregator, has penned a content distribution partnership with casino game supplier Wazdan to add the studio’s innovative portfolio to its ACE platform.
The agreement will see over 180 games, including latest releases Mighty Wild™: Panther Grand Gold Edition, 30 Coins, and the ever-popular Power of Gods™ series, made available to Dot Connections’ operating partners via a single-API.
Wazdan has been developing leading slot titles for more than 14 years and currently has over 200 cross-platform casino games in its portfolio.
The partnership underlines Dot Connections’ position as a trusted aggregator to top-tier providers globally, including in LatAm where it is quickly establishing a strong foothold.
Cora Chen, COO at Dot Connections, said: “Launching this partnership with Wazdan represents another milestone in our commitment to delivering the very best content to our partners and their players.
“With operators joining us at a rapid rate, we look forward to boosting the exposure of Wazdan’s first-class suite in our key operating markets.”
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “It brings us great excitement to form this partnership with Dot Connections.
“With their offering already available to over 500 operators, we are really pleased that even more gaming enthusiasts will be able to enjoy our leading game portfolio in Asia, LatAm and beyond.”
The post Dot Connections secures aggregation deal with leading iGaming provider Wazdan appeared first on European Gaming Industry News.
Brazilian online gaming market
Mancala Announces Partnership with XSA Sports
Mancala continues to go from strength to strength in the Brazilian online gaming market, with the announcement of another new partnership. This time the partnership has been created with leading platform provider, XSA Sports. A prominent name across the Brazilian igaming landscape, this new partnership will allow for even more users to play Mancala games in this up-and-coming market.
Mancala Gaming’s CEO Nikita Gorshkov said: “We are delighted to enter a partnership with XSA Sports. Expanding our presence in Brazil is very important for us, and working with XSA Sports means even more people will have access to our games across the region. We look forward to many great things together.”
Bruno Almeida, Business Development Manager of XSA Sports, said: “We are excited about this partnership between XSA Sports and Mancala Games. This collaboration is a significant step for us as it allows us to offer innovative and engaging games to our operators here in Brazil, providing users with a unique and diverse experience.”
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