partnerships
AdInMo and Kwalee take in-game ads to the next level

AdInMo, the in-game advertising platform that gets ads into mobile games in a way that players love today unveils a new integration with global mobile game publisher and developer, Kwalee to further expand its more than 1 billion game downloads.
AdInMo’s adtech powers hybrid monetization. As well as driving incremental revenue for Tow N Go with immersive in-game ads, Kwalee’s innovative integration of AdInMo’s SDK enables in-game cross-promotion in the popular simulation game.
The CrossPromo feature elegantly encourages Tow N Go players to seek out other Kwalee games, to keep mobile game players enjoying and engaging within Kwalee’s own walled garden.
The InGamePlay ad placements appear in the game as roadside digital billboards, posters and building ads that morph seamlessly into prominent parts of the Tow N Go world. With AdInMo’s cutting-edge technology, they are fluidly integrated into the game design and blend in seamlessly with the game’s natural environment.
With more than 1 billion downloads and 30 million active monthly players worldwide, an integration with AdInMo was a logical move by Kwalee to maximise revenue opportunities that could be generated in-game for its high quality stable of games.
AdInMo’s Head of Supply Lewis Horgan said, “We increase monetization, retention and acquisition opportunities for publishers and of course always make sure gameplay is interruption free, so it remains truly enjoyable for players. The simulated real-world environment of Tow N Go is ideal for immersive in-game ads and with our SDK’s CrossPromo feature Kwalee is able, in an innovative way, to raise awareness of their other excellent games.”
Kwalee’s Head of Publishing William Cox remarked, “Collaborating with AdInMo has set a new benchmark in in-game advertising for us at Kwalee. Through this innovative integration, we’re not only amplifying our monetization capabilities but also enhancing the user experience. The way the InGamePlay ads naturally blend into the Tow N Go environment is a testament to how advertising should evolve in mobile gaming. It’s a fusion of creativity and technology, ensuring our players remain engaged, while we continue to drive our mission of reaching and entertaining every mobile player in the world.”
Tow N Go is available to download at Apple App Store and Google Play store.
Anna Greenwald
Payflo Enters into Partnership with MoneyGram

Payflo Inc., a leader in payment solutions for highly regulated industries, has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry.
Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
This integration is a game-changer for the gaming and lottery industry. With this partnership, players of regulated gaming and lottery companies in the US gain a seamless, affordable and secure option to deposit their funds and access their winnings. Players can easily cash-in and cash-out through participating MoneyGram locations across the country.
“Our partnership with MoneyGram unlocks a unique payment experience, enabling both deposits and payouts in cash—a groundbreaking solution designed specifically for the gaming and lottery markets. This initiative reflects our mission to provide innovative, inclusive payment options while simplifying operations for gaming and lottery operators,” said Maria Armstrong, Director of Sales, North America, at Payflo.
The integration also helps to streamline backend workflows and reduce reliance on pre-funded accounts. Importantly, the entire process, from start to finish, is supported by MoneyGram’s best-in-class compliance program and robust know-your-customer (KYC) protocols, which ensure transparency in funding sources while upholding the highest standards of accountability and trust.
“At MoneyGram, we’re committed to delivering innovative solutions that enhance customer experience while leveraging our global network to open new opportunities. Our partnership with Payflo is a great example of this, as we introduce an innovative solution to support the growing U.S. gaming and lottery sector. Through this new service, players benefit from faster, more convenient access to their funds, while gaming operators gain a reliable, scalable and compliant payment solution to fuel their growth,” said Anna Greenwald, Chief Growth Officer at MoneyGram.
The post Payflo Enters into Partnership with MoneyGram appeared first on Gaming and Gambling Industry in the Americas.
partnerships
Principle Networks Announces Partnership with Buzz Bingo

Principle Networks has announced a major wireless transformation project with Buzz Bingo, a part of the Buzz Group Ltd.
The new project, which will be co-managed by Principle Networks and Buzz Bingo’s IT team over a five-year term, will see the implementation of Cisco Meraki wireless access points. These enterprise-grade cloud-managed access points are designed to connect IoT devices and security solutions and will enable Buzz Bingo to offer a range of new services and improve customer experiences across its clubs.
“Absolutely delighted to share news of this partnership! David Cutts (CTO) is driving an ambitious technology transformation at Buzz Bingo to enhance overall customer experience and we’re super proud to be playing our part in supporting its success,” Principle Networks CEO said.
“A key part of our growth will be driven by enhancing customer experiences through investments in our clubs and the latest technologies. The concept of bingo has evolved. Today, customers have a wide range of choices of how they want to play — and our omnichannel approach is unique — with technology sitting at the heart. Principle Networks demonstrated a deep understanding of our objectives and have the expertise required to deliver them. We’re excited about this partnership’s possibilities and look forward to working with the team,” David Cutts, Chief Technology Officer at Buzz Bingo, said.
“A secure and reliable network infrastructure is central to delivering the best possible customer experience, whether online or in a club. As the UK’s biggest bingo operator, Buzz Bingo is continually looking for innovative ways to enhance its offering, and we’re very proud to have been chosen as its IT partner for the next five years,” Russell Crowley, Co-founder of Principle Networks, said.
The post Principle Networks Announces Partnership with Buzz Bingo appeared first on European Gaming Industry News.
partnerships
David Haye Becomes Brand Ambassador of Highbet

David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.
This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.
David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.
Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.
“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.
The post David Haye Becomes Brand Ambassador of Highbet appeared first on European Gaming Industry News.
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