partnerships
Livespins adds Onlyplay to growing game lobby
Livespins’ superstar streamers are set to fire up the reels on next-generation slots, crash and instant win games after the award-winning casino streaming provider joined forces with rising star developer, Onlyplay.
Onlyplay produces games today for the players of tomorrow, and its fast and fun titles are now available via Livespins with its streamers able to use them as part of their broadcast to players who can not only tune in but get directly involved by betting behind the action.
Livespins offers an entirely new way for players to experience online casino and for providers such as Onlyplay to deliver their content to operators. This saw Livespins take home the award for Innovation in Slot Provision at the 2023 EGR B2B Awards.
Livespins sits within the casino lobby and sees players join its superstar streamers. The unique bet behind functions creates a group bet and shared player experience but with each player able to select their own bet size and number of spins.
Players now expect social interaction and Livespins delivers this in spades. Players can chat with the steamer and each other throughout the session and can also drop reactions, emojis and even gifs. This makes for a fun experience regardless of whether they win or lose.
Because Livespins sits within the lobby, players are offered all responsible gambling and safe gaming protections the operator is required to have in place under the operator’s international and local licences.
At a time when platforms such as Twitch continue to blacklist operators, Livespins is a compliant and sustainable way for studios and casinos to leverage the streaming opportunity.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Onlyplay’s slots deliver the next-generation experiences that Livespins players love. We’re talking fast, thrilling gameplay that our streamers can get excited about, and our players bet behind.
“For Onlyplay, this deal provides a chance to get their games live with more operators than ever before, but outside of the traditional integration into the slots lobby. This new format of slot provision is what saw Livespins pick up its prestigious EGR B2B Award.
“We really are thrilled to see Onlyplay’s games added to the Livespins lobby and look forward to seeing the studio benefit from being on our platform.”
Anna Serheieva, Head of Partnerships at Onlyplay, added: “Games produced by Onlyplay offer a fresh player experience. When developing games, we invent, improve and innovate in order to extend the range of emotions and fun they experience, adding features taken from social gaming, researching the interests and preferences of players, plus creating new games from scratch.”
“The excellence of the art and animations of Onlyplay games is definitely something to enjoy when watching Livespins’ streams! “
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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