Provider’s Playzido platform delivers branded title to Caesars Palace Online Casino and Caesars Sportsbook & Casino in ‘The Great Lakes State’
Light & Wonder Incorporated (NASDAQ and ASX: LNW) has delivered its first customized casino title to Caesars Digital online casino platforms in Michigan via its content creation platform Playzido.
The launch sees Caesars Palace Online Casino and Caesars Sportsbook & Casino players gain access to an exclusive version of studio partner HITSqwad Gaming’s Sweet 16 Blackjack game with the iconic Caesars branding emblazoned across the table and cards. The gameplay itself puts a unique spin on the casino floor classic, where players can place a sweet 16 side bet in addition to the standard blackjack experience.
The furthering of the long-term relationship between Light & Wonder Incorporated and Caesars Digital follows Playzido’s recent entry into Michigan after securing a business-to-business (B2B) license. It underlines the wider strategy of Playzido to develop localized content alongside independent studios and provide operators with access to new gaming experiences through its proprietary Remote Gaming Server (RGS) platform.
This latest development also demonstrates the strong momentum in ‘The Great Lakes State’ for Light & Wonder Incorporated after the company recently went live with its new Premium Live Dealer product by Authentic Gaming with all games delivered from a newly-built studio situated within Michigan.
“We’re extremely proud to announce our new partnership with Caesars, undoubtedly one of the biggest global names within the casino-entertainment industry,” the founder Playzido, Stuart Banks, said. “Not only does this further establish Playzido’s market presence in Michigan but it also aligns perfectly with our strategy of empowering operators to create exclusive and branded content. We very much look forward to working closely with the brilliant team at Caesars Digital and we are super excited about the line-up of games scheduled for release in the upcoming weeks and months.”
“Providing tailored content for our players is a key focus as we strengthen our existing product portfolio across our platforms,” the Online Gaming Vice-President for Caesars Digital, Ricardo Cornejo Rivas, said. “This branded version of Sweet 16 Blackjack allows our loyal players to enjoy a fun game within a familiar setting and we are confident Light & Wonder Incorporated, Playzido and HITSqwad Gaming have produced a title that will truly resonate with our audience.”
MGCB Authorizes Authentic Gaming to Provide Live Dealer Casino Table Games
Authentic Gaming is set to make its North American debut now that the Michigan Gaming Control Board has authorized it to livestream real-time casino table games with live dealers from a Farmington Hills studio. This brings the number of live dealer providers authorized in Michigan to three, with the other two being Playtech and Evolution.
The hybrid live/online games are offered since Oct. 5, 2023. Authentic Gaming initially will provide live dealer games through the Keweenaw Bay Indian Community with its platform provider Golden Nugget Casino under the Golden Nugget brand, and the Little River Band of Ottawa Indians with its platform provider Rush Street Interactive under the BetRivers brand.
“Live dealer online casino table games offer an immersive and engaging gambling experience that combines the convenience of online gaming with the authenticity of the environment in a land-based casino. Players can enjoy the excitement of playing their favorite casino games with real dealers in real-time, all from the comfort of their home or wherever they may be,” MGCB Executive Director Henry Williams said.
Unlike traditional online casino games that rely on computer-generated graphics and algorithms, live dealer games involve real human dealers who interact with players through live video streams. Since the games are played in real-time with real cards, dice, or wheels, players can witness the entire process together, which is particularly important for players who may be skeptical about the fairness of online casino games.
Authentic Gaming will offer a wide range of live dealer gaming options to suit different preferences — including blackjack, baccarat, and roulette — and was approved after fulfilling Michigan internet gaming regulatory requirements, including an onsite review by MGCB staff.
LIGHT & WONDER PREMIUM LIVE DEALER BY AUTHENTIC GAMING GOES LIVE WITH BETRIVERS IN LANDMARK U.S. LAUNCH
Seven new live dealer experiences now at Rush Street Interactive’s BetRivers in Michigan
Light & Wonder, Inc. has gone live with Premium Live Dealer by Authentic Gaming in the United States for the first time, presenting players at Rush Street Interactive Inc.’s brand, BetRivers in Michigan, with new worlds of play.
All the live dealer games are delivered from Authentic Gaming’s newly built, state of the art, Michigan studio that accommodates an extensive networked live gaming floor as well as space for bespoke environments for individual operators.
Five games have been made available at launch, all streamed live from Authentic Gaming’s bespoke live casino studio in the Great Lake State. BetRivers players can enjoy a Premium Blackjack experience, as well as STADIUM BLACKJACK®, PREMIUM ROULETTE, PREMIUM BACCARAT and ALL MICHIGAN AUTO ROULETTE with further releases in the pipeline.
Premium game features include Make It Your Own, Side Bet Library, SHUFFLESTAR® and Pay Me Now.
The launch of Authentic Gaming’s live dealer solution in the U.S. is a significant milestone in the evolution of online casino in the country, with players benefiting from a highly customized and ultra-localized experience.
Light & Wonder Premium Live Dealer by Authentic Gaming provides innovative table games to some of the world’s leading operators, presenting a wide selection of game types to its partners.
Jonas Delin, Founder of Authentic Gaming, said: “We have worked incredibly hard to create a studio and live product that we believe will have a major impact on the online casino market across the United States. It is fantastic to have reached the stage where we are able to go live with the product through the industry leading online casino portfolio at BetRivers in Michigan.
“Ours is a premium, bespoke offering that we believe will resonate strongly with players across the U.S. and this launch represents a key stage in our growth journey.”
Richard Schwartz, Chief Executive Officer, at Rush Street Interactive, said: “We believe in creating next-level experiences for our players and Light & Wonder Premium Live Dealer by Authentic Gaming certainly fits the bill.
“Authentic Gaming has created a compelling array of content that speaks directly to the preferences of players in Michigan and this is a partnership we believe will prove to be highly successful going forward.”
Light & Wonder unveils first-of-its-kind live game show with launch of Authentic Gaming’s 7’s ON FIRE ™ LIVE
Light & Wonder, Inc. (NASDAQ and ASX: LNW) (“Light & Wonder,” “L&W” or the “Company”) and Authentic Gaming have launched their first live game show of the year with the release of 7’s on Fire LIVE, which offers a unique player experience within the live casino vertical.
This significant milestone marks the first Authentic Gaming game show to utilize Light & Wonder IP for the European market, with elements of the popular 7’s on Fire franchise incorporated into the gameplay.
The UK release of 7’s on Fire LIVE will be exclusive to Light & Wonder’s long-term partner Sky Betting and Gaming across their Sky Vegas and Sky Bingo brands for two weeks, with a wider operator network rollout to follow.
Providing a multitude of ways to win, 7’s on Fire LIVE allows players to bet on both fruit symbols and numbers. This game show is shaped by evolving player preferences and market trends. It is packed full of fast-paced action and excitement at every step, offering players a potential max payout of over 10,000x their initial bet.
Players of 7’s on Fire LIVE can bet on symbols and multiply their bets up to 500x based on symbol frequency, according to the pay table. Players can also bet on numbers and multiply their bet by the symbol multiplier value, which can be up to 777x, when the ball lands on a lucky number. If the winning number matches the winning symbol, the player will triple their symbol winnings. The experience is further enhanced when the bonus rounds appear, multiplying all wins by up to 7x.
Authentic Gaming’s latest live casino product signals its ambitions to develop fresh concepts for the industry. It has plans to utilize additional IPs owned by Light & Wonder for future game show releases, including the legendary Rainbow Riches franchise.
Jonas Delin, CEO and Founder of Authentic Gaming, said: “Introducing 7’s on Fire LIVE is an exciting moment for us, showcasing our hard work in bringing an innovative experience to the live casino sector.
“By combining the best of Light & Wonder’s immensely popular IP with our ambitious development capabilities, we anticipate a strong reaction from UK players who will hopefully appreciate the alternative gameplay that is on offer.”
Dylan Slaney, CEO of iGaming at Light & Wonder, said: “The creation of 7’s on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino category through the acquisition of Authentic Gaming.
“The live game show not only breathes new life into one of the most popular IPs, but also provides us with a competitive edge to deliver exciting new experiences never before seen in our industry. We’re thoroughly looking forward to unveiling more of these game show collaborations in the near future.”
- 2rbo Affiliates Shortlisted for Best Newcomer at iGB Affiliate Awards 2024
- Hacksaw Gaming Debuts DraftKings Partnership in New Jersey
- ESA Gaming partners with Novibet for global distribution deal
- ClearStake awarded ISO 27001 certification cementing its position as a trusted financial risk check provider
- ProgressPlay brings forward the future of casino management with revolutionary AI
- Play’n GO launches Play’n GO Music
- BTG’s ‘Christmas Catch’ Slot Hits Evolution Network December 1
- Booming Games’ premium content is now available on 888 Casino in Spain
- From Track to Triumph: Ex-Professional Runner Lauren Fleshman’s Good For A Girl Wins Best Sports Book of 2023
- Stakelogic Live Receives License to Enter the Greek Market
- Yggdrasil fires up festive fun with Rock Star Santa MultiMax™
- Global Video Games Market Report, 2022 and 2023-2030: With “Speed Being the King” in Gaming, Growing Fiber to Home (FTTH) Connections Bolster Growth
- Kambi Group plc’s Executive Management increases shareholding by exercise of share options
- Outstanding talent’ underpins iGB Affiliate Award shortlist
- Bacta Convention welcomes ‘brighter future’ speech from UK Gambling Minister
Recent Slot Releases3 weeks ago
Unearth an eruption of treasure in 3 Oaks Gaming’s Grab More Gold!
Africa4 weeks ago
Nigerian FG Proposes Introduction of Tax Scheme on Sports Betting
Africa4 weeks ago
Shape Games Establishes Presence in Africa with SunBet Partnership
Australia4 weeks ago
SBS to Let Streaming Viewers Block Gambling, Alcohol and Fast-food Ads
Malta4 weeks ago
Bragg is attending the SiGMA Europe, Malta 2023
Compliance Updates4 weeks ago
Ukraine’s Evolving Gambling Landscape: Insights from the Panel of European Gaming Congress in Warsaw
partnerships2 weeks ago
William Hill chooses Dizplai to add real-time score updates and odds to its Betting TV service for in-store and online customers
Africa3 weeks ago
EGT Installs its Gaming Equipments at Grand Palace Casino in Cameroon