partnerships
Livespins adds Onlyplay to growing game lobby
Livespins’ superstar streamers are set to fire up the reels on next-generation slots, crash and instant win games after the award-winning casino streaming provider joined forces with rising star developer, Onlyplay.
Onlyplay produces games today for the players of tomorrow, and its fast and fun titles are now available via Livespins with its streamers able to use them as part of their broadcast to players who can not only tune in but get directly involved by betting behind the action.
Livespins offers an entirely new way for players to experience online casino and for providers such as Onlyplay to deliver their content to operators. This saw Livespins take home the award for Innovation in Slot Provision at the 2023 EGR B2B Awards.
Livespins sits within the casino lobby and sees players join its superstar streamers. The unique bet behind functions creates a group bet and shared player experience but with each player able to select their own bet size and number of spins.
Players now expect social interaction and Livespins delivers this in spades. Players can chat with the steamer and each other throughout the session and can also drop reactions, emojis and even gifs. This makes for a fun experience regardless of whether they win or lose.
Because Livespins sits within the lobby, players are offered all responsible gambling and safe gaming protections the operator is required to have in place under the operator’s international and local licences.
At a time when platforms such as Twitch continue to blacklist operators, Livespins is a compliant and sustainable way for studios and casinos to leverage the streaming opportunity.
Michael Pedersen, Chief Commercial Officer at Livespins, said: “Onlyplay’s slots deliver the next-generation experiences that Livespins players love. We’re talking fast, thrilling gameplay that our streamers can get excited about, and our players bet behind.
“For Onlyplay, this deal provides a chance to get their games live with more operators than ever before, but outside of the traditional integration into the slots lobby. This new format of slot provision is what saw Livespins pick up its prestigious EGR B2B Award.
“We really are thrilled to see Onlyplay’s games added to the Livespins lobby and look forward to seeing the studio benefit from being on our platform.”
Anna Serheieva, Head of Partnerships at Onlyplay, added: “Games produced by Onlyplay offer a fresh player experience. When developing games, we invent, improve and innovate in order to extend the range of emotions and fun they experience, adding features taken from social gaming, researching the interests and preferences of players, plus creating new games from scratch.”
“The excellence of the art and animations of Onlyplay games is definitely something to enjoy when watching Livespins’ streams! “
partnerships
Betano and SL Benfica renew partnership for 3 more years
London, Athens, Malta, May 16, 2024 – Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and online gaming brand was the first brand to occupy the sleeve of the official SL Benfica jersey and will remain as the ‘Official Betting Sponsor’’ until the 2026/27 season.
“We are thrilled to extend our partnership with Benfica as we embark on this exciting new chapter together. From working closely with ‘The Eagles’ over the past years, we’ve witnessed first-hand the club’s unwavering dedication to excellence both on and off the field, which is matched only by the support and enthusiasm of its fans. By renewing our support for Benfica we reaffirm our ongoing commitment to Portugal, the country’s football fans and its prestigious sporting institutions as well as the offer of premium, entertaining and safe betting experiences”, said Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.
“We are very excited to renew our partnership with Betano, a leading sports betting brand, which continues to show a strong commitment to football on a global level. This agreement not only reinforces our successful collaboration, but also allows us to offer innovative experiences to our fans. The presence of Betano on the sleeve of our shirt symbolizes the importance of this partnership and is vital for our international growth and to consolidate our global presence“, added Bernardo Faria Carvalho, Director of International Expansion, SL Benfica.”
In addition to the display on the official jersey, the contract between the two entities involves a set of mutual features and endorsements. The sponsorship agreement also extends to the sleeve of the B team’s shirt and also the Under-23 team, which plays in the Liga Revelação.
The post Betano and SL Benfica renew partnership for 3 more years appeared first on European Gaming Industry News.
eSports
ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH
Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.
Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).
Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.
The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.
“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”
“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”
The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.
Canada
Play’n GO announces partnership with Canadian operator Loto-Québec
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Canadian operator Loto-Québec, launching the Swedish gaming giant’s games into another Canadian province.
Already active in another Canadian province , this partnership sees Play’n GO’s content available in the province of Québec exclusively with Loto-Québec, a state-owned corporation, where online players now have access to titles such as Tome of Madness.
Magnus Olsson, Chief Commercial Officer, Play’n GO said: “At Play’n GO, we have always been clear in our vision to be active in every regulated market in the world, and this partnership with Loto-Québec is the next step on that journey.
“Our past success in Canada gives us confidence that players in Québec will enjoy the best Play’n GO content, and we look forward to many years of success with Loto-Québec in the province.”
Stéphane Martel, Head of Product and Innovation at Loto-Québec added: “As the sole iGaming operator in Québec, we pride ourselves on offering titles that truly add value to our platform, lotoquebec.com. We are happy to bring Play’n GO games to our players.”
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