Agreement sees provider extend its footprint in Pennsylvania, New Jersey, and Michigan

White Hat Studios, the fast-growing slots provider to the US iGaming market, has signed a new deal with prominent operator betPARX to simultaneously deliver its market-leading titles across three key states.

This latest partnership will see the provider’s vast content portfolio become available to the operator in the coming months. This will encompass recent hit titles such as Ted alongside Almighty Buffalo Megaways, which recently won Top Performing New Online Slot at the Eilers & Krejcik Slot Awards.

These titles will be joined by an array of popular Table Games and numerous slots that integrate the progressive jackpot mechanic, Jackpot Royale.

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These fan-favourite games will become available to betPARX’s and will launch concurrently across the regulated states of Pennsylvania, New Jersey, and Michigan.

This latest agreement will further extend the provider’s presence in the US, after an impressive debut in the Keystone State earlier this year, alongside its recent entry into New Jersey’s iGaming market.

Andy Whitworth, CEO of White Hat Studios, said: “We are thrilled to announce this content agreement with betPARX. As a prominent operator across the US, betPARX will allow more users than ever before to gain access to our award-winning slots.

“Users can expect innovative, high quality and familiar IP-driven titles, which have already proven so popular with a wide audience, along with a robust roadmap that will see frequent new titles released every month.”

Gil Bushkin, Sr. Director of Marketing at betPARX, said: “We’re thrilled to announce our latest partnership with White Hat Studios. As one of the best iCasino apps to play on, we remain committed to providing our users with a diverse and rewarding iGaming experience. Integrating high-quality, fun, and entertaining content is at the heart of our mission.

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“With this exciting collaboration, betPARX continues to deliver an easy-to-use iGaming experience across Pennsylvania, New Jersey, and Michigan, ensuring our users have access to the finest selection of games. This partnership marks another milestone in our journey to becoming the ultimate destination for online gaming excitement.”.

Launch sees industry’s first one-to-one personalized betting offering deployed

Epoxy.ai, the leading AI and ML personalization software provider, has launched SmartPicks, the industry’s first one-to-one plug and play personalized betting offering with US operator betPARX.

Designed to boost incremental revenue, user engagement and increased wallet share through the power of AI – SmartPicks gives betPARX the ability to quickly enable one-to-one personalization for customers, giving unique bet suggestions based on a wide variety of variables.

SmartPicks leverages Epoxy.ai’s recommendations platform and creates individualized betting offers from a series of dynamically generated micro segments based on a variety of behavioural and situation factors.

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Using data such as popularity, user preference, and trend analysis, SmartPicks presents betPARX users with a federated rows of bets much like a recommendations row available with leading streaming and music services.

The rollout follows the initial success of Epoxy.ai’s Sparks widget with betPARX, launched in September 2022.

Commenting on the launch, Chris Reynolds, Co-founder and CEO at Epoxy.ai, said: “We’re thrilled to extend our relationship with betPARX and take our SmartPicks offering live for the first time.

“We know that bettors desire more simplified and personalized experiences that they have become accustomed to in other technologies. AI and ML provides the ability to deliver that transformative experience around betting engagement. 

“Taking our solutions live with betPARX will give the operator a proven advantage across the US, and we look forward to helping them reap the rewards with player retention.”

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Matthew Cullen, Senior Vice President iGaming & Sports at betPARX, added: “Epoxy.ai has a proven background in utilizing ML and AI to offer standout engagement experiences and we’ve had positive results so far with the use of Sparks in our mobile sportsbook.

“We’re delighted to now be able to use SmartPicks to give each individual user access to the bets that they are most interested in. 

“As a forward-looking operator, we are harnessing the power of AI and ML, and SmartPicks is a key step towards becoming one of the industry’s pioneers in AI-based betting.”

Focused on making every experience unique to the end user, Epoxy.ai’s market-leading products put player engagement at its heart, boosting acquisition and retention on a global scale.

Epoxy.ai. is expected to roll out SmartPicks to all customers across the US, Europe and Canada in the coming months.

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