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European Gaming Congress 2024


AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD



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AdInMo, the in-game advertising monetization platform that gets ads into mobile games in a way that players love, today announced its technology partnership with ZBD, a leading fintech company that offers instant Bitcoin rewards for gamers and developers. The groundbreaking partnership means for the first time players can be rewarded for viewing immersive display and video ads in-game.

AdInMo’s InGamePlay brand ads are placed directly into gameplay generating non-interruptive revenue for hundreds of developers while enhancing the player experience. Now, developers and publishers can share In-Game ad revenue generated with their players in the form of small amounts of real Bitcoin powered by ZBD’s Bitcoin Lightning technology. AdInMo’s Rewarded InGamePlay ads fuse popular reward monetization mechanics with innovative in-game formats to further increase player engagement and retention.

Kristan Rivers, Co-Founder and CEO of AdInMo said: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”


“ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win,” says Kristan.

Square Enix’s Ludo Zenith experienced an 82% increase in ARPDAU after integrating ZBD rewards, while Fumb Games’ Bitcoin Miner increased its day 30 user retention by more than 10x. Working with AdInMo, ZBD can now extend its focus to rewarding player attention to the gameplay itself, rather than during breaks in play, broadening its existing approach to supporting mobile games monetization and retention.

The new format is already available to participants of AdInMo’s developer community beta programme. As part of AdInMo’s existing SDK, no additional integration is required.  Developers can simply choose to enable Bitcoin rewards for their titles and how they want to share the revenues with their players. The core game experience is completely unaffected: rewards are funded directly from viewing in-game ads.

“The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game,” said Ben Cousens, Chief Strategy Officer at ZBD.”

“The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free to play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.”



Esports Charts partners with ESI Lisbon 2024



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The Esports Charts team is pleased to announce our strategic partnership with the ESI Lisbon event, organized by Esports Insider, a leading business events and media company. We invite you to visit our stand at the expo from September 23 to 25 to learn more about our products and services, and to engage with the team.

This partnership marks a significant opportunity for Esports Charts to connect with industry professionals and enthusiasts, showcasing our commitment to supporting the esports community. We look forward to fostering new relationships and exploring potential collaborations during the event.

Esports Charts will be represented by Sergii Rudenko, Head of Sales and Partnerships, and Bruno Reis, Sales and Partnerships Manager at Esports Charts.

Additionally, Sergii Rudenko will join a panel discussion, Building Blocks: Growing a Community and a Competitive Scene, which will take place on September 25 at 12:15 – 12:35 BST (15:15 – 15:35 GET). Together with other participants who will be unveiled shortly, he will discuss the nuances and challenges of building a dedicated gaming community, the difficulties sponsors deal with, and much more.


ESI Lisbon, one of the biggest b2b events in esports, will take place at MEO Arena in Lisbon, Portugal. The venue will feature two stages for presentations and five zones for exhibitors, categorized into Esports, Tech, Publishers, Education, and Creator Economy. This three-day event will be packed with various activities and events, including a forum covering legal questions that affect the global esports industry and gatherings with leading figures in the esports industry, including tournament operators, teams, sponsors, and more.

The post Esports Charts partners with ESI Lisbon 2024 appeared first on European Gaming Industry News.

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Central Europe

MightyTips announces collaboration agreement with Merkur Bets



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MightyTips has announced a brand-new partnership with Merkur Bets targeting German-speaking bettors across Germany.

The move aims to expand the customer base for Merkur Bets, which is striving to build its position as a leading player in several Central European countries.

The exclusive partnership with the MightyTips platform – a tips and predictions hub – is hoped to boost acquisition rates in the region ahead of what is likely to be a busy conclusion to the summer.


The Olympics, the new Bundesliga and Premier League season, and other major sporting events are to take centre stage, with more people than ever engaging with sports betting.

After ten years of operating as XTiP, a recent rebranding means it is now known as Merkur Bets. The sports betting experience has been modernised, as the website now provides an updated design, faster loading times, and enhanced user-friendly navigation.

The change was announced by operators Merkur Group earlier in the year and included a fresh logo and redesigned aesthetics across both its online and physical outlets.

Stefan Bruns, CEO of Online Gambling and Sports Betting at Merkur Group, cited it as a new beginning for the company: “The renaming of XTiP to Merkur Bets is not only a new beginning, it also offers the opportunity to establish a completely renewed approach to sports betting within the Merkur Group.”

Since 2013, Merkur Group has been one of the leading operators in Germany. Its origins stretch back to 1957, when it was founded as a family-owned business by Paul Gauselmann.


Eugene Ravdin, MightyTips Communications and Marketing Manager said: “We are delighted to collaborate with Merkur Bets. They are one of the biggest betting companies in Europe and our services can further solidify their reputation as a leading player in this sector.”

Martin Collins, Head of Affiliates at Merkur Group added: “We are very pleased to continue our work with the MightyTips team. Both sides bring great knowledge to the table for our core markets, and we look forward to a long-term beneficial partnership.”

The post MightyTips announces collaboration agreement with Merkur Bets appeared first on European Gaming Industry News.

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GGPoker & Triton Poker Offer High-Roller And Super-High-Roller Events At 2024 WSOP Paradise




GGPoker, the World’s Biggest Poker Room, and Triton Poker today unveil details of their partnership for the second iteration of the World Series of Poker® (WSOP) winter tournament series, WSOP Paradise. The live poker festival will take place from Dec. 6 to Dec. 19, 2024 at Atlantis Paradise Island in the Bahamas and feature the largest guarantee in live poker tournament history.

Following a well-received debut in 2023, this year’s WSOP Paradise festival will feature the most comprehensive set of high-roller and super-high-roller tournaments ever offered, now curated in partnership with industry leaders GGPoker and Triton Poker.

The Triton Millions event beginning on Dec. 7 is already highly anticipated; the playing field in this tournament will be evenly split between invited players (typically poker enthusiasts successful in business or entertainment) and their poker pro guests. Each pair of players will contribute $1,000,000 to the prize pool; $500,000 per participant. With a truly unique field, the clash of different playing styles in the Triton Millions will ensure excitement from start to finish.

The definitive headliner of WSOP Paradise will be the $25,000 buy-in No Limit Hold’em championship, which will have a historic $50,000,000 guarantee and be billed as the Super Main Event. Road to Paradise online qualifiers and tournament promotions will begin in the near future at GGPoker.

“This is one you can’t miss,” said Daniel Negreanu, GGPoker Global Ambassador. “There were a lot of learnings from year one and everything is going to be bigger and better. A 50 million guarantee in the Bahamas! Are these guys crazy?”


“We are thrilled to showcase the Triton Series in the Bahamas for the first time, marking a significant milestone in our journey. This event brings us closer to North America, expanding our reach and allowing more poker enthusiasts to experience our unrivaled high-stakes format. Our partnership with GGPoker and WSOP further strengthens our commitment to delivering premier poker experiences. Hosting at the iconic Atlantis resort is an honour, as we set new benchmarks for poker tournaments and elevate the excitement and prestige of our events” adds Andy Wong, CEO of Triton Series.

The full WSOP Paradise 2024 daily events schedule will be announced later this year, along with details on complimentary hotel accommodations available through special GGPoker tournament packages. The festival organizers reserve the right to cancel, change, or modify the tournament or any tournament event, in part or in whole, without notice.

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