partnerships
L&L Europe Partners with ClearStake for More Efficient Responsible Gambling Processes
By using ClearStake Open Banking technology the platform saw a 500% increase in spend limit increase approvals
L&L Europe has partnered with ClearStake to make it easier than ever before for customers to set customised spending limits that protect players whilst allowing them to stake freely when appropriate.
Using Open Banking technology, L&L Europe customers can now share financial data in seconds, which is then used to set personalised spending limits. By employing ClearStake’s technology, L&L Europe saw the number of customers completing the process and being approved for a new spend limit increase from 10% to 60%.
As custom limits replace ‘one size fits all’ limits set on the back of lagging and sometimes inaccurate data, the project has also seen an increase of 70% in the total approved spending limit for the group.
Award-winning platform L&L Europe operates nine brands across Europe including All British Casino, Hyper Casino and No Bonus Casino and now uses ClearStake to speed up and manage the limit increase request process for its customers.
ClearStake also enables L&L Europe to make decisions on real financial data, which, in turn, both minimises potential harm whilst maximising revenue from players who can afford to spend more if they choose.
Further impressive results showed a 60% reduction in the time it took staff to reach a decision on player financial health when compared to manual reviews, thanks to the ability of ClearStake to automatically calculate key financial metrics such as disposable income and recommend spending limit decisions based on L&L Europe’s own criteria.
“We are constantly looking for new ways to protect our customers whilst ensuring that we don’t get in the way of the fun for players who can afford to spend more,” the Head of Responsible Gaming for L&L Europe, Matt Curtis (pictured), said. “With ClearStake, it becomes incredibly simple for us to do that.
“In the past we have had to be more black and white when it came to setting spending limits but ClearStake now does 90% of the work for us and gives us data that we can trust. That means we can make decisions quickly and confidently. And those decisions are ones that both protect our customers but also work for us commercially. We look forward to rolling out ClearStake to other player interaction points such as affordability and AML checks later in the lifecycle.”
“We are delighted to partner with L&L Europe and are thrilled to report such impressive results during our time working together,” the founder of ClearStake, Martin Burt, said. “ClearStake is all about minimising harm whilst maximising revenue and our work with L&L Europe couldn’t be a better example of that approach in action.”
Popular iGaming content provider BGaming has signed a multi-brand content deal with African licenced operator Premier Bet, marking another major market entry.
Through this new collaboration, BGaming has delivered a selection of its games to Premier Bet’s platform. Titles such as Fruit Million, Wild Cash X9990, Bonanza Billion, Aztec Clusters and Merge Up are all available to the operator’s registered players across several African markets.
Premier Bet dates back to 1997 and currently operates in 17 countries on the continent. It is one of Africa’s biggest betting companies, offering gaming and business opportunities to people across the west, east, centre and south of the continent.
Africa has always been an epicenter for innovation and resilience, and one industry exemplifying its dynamism in recent years is gambling. This latest market expansion demonstrates BGaming’s exponential global growth and lays the foundations for further success in the thriving region.
Olga Levshina, CCO at BGaming, said: “BGaming continues to penetrate international iGaming markets, with its fresh approach to online casino proving a hit with a wide demographic of players. With this partnership, we have added some of our most appealing titles to Premier Bet’s games line-up as it seeks to expand its player base.”
Karen Hope, Director of Casino at Premier Bet, added: “We are pleased to partner with BGaming to drive this next phase of Premier Bet’s development across several key African markets. The studio’s vibrant games add variety to our casino games collection.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,100+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
The post BGaming debuts in Africa with Premier Bet appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences, has gone live with SuperSport, expanding its foothold in Croatia.
As part of the agreement, an initial tranche of games go live with the operator, including its top-performing hits such as 9 Coins™ Grand Gold Edition, 9 Lions, 12 Coins™ and Burning Sun™, with more titles set to be uploaded in batches at a later stage.
Thanks to the new deal, SuperSport’s players can now enjoy the provider’s renowned mechanics including Cash Infinity™, Sticky to Infinity™ and Hold the Jackpot™, which deliver proven results to operators.
With over 20 years of experience in the betting and gaming industry, SuperSport’s online platform is a market leader in Croatia and is now set to benefit from Wazdan’s pristine titles.
The Balkans have remained a key growth area for Wazdan as it continues to expand across regulated markets worldwide.
Radka Bacheva, Sales and Business Development at Wazdan: “Marking another step in our growth strategy, the Balkans have quickly emerged as one of the most exciting markets in Europe and we are delighted to bring our dynamic titles to SuperSport, a market leader in Croatia.
“Through our engagement-boosting features, we can guarantee an unmatched gaming experience to its players and can’t wait to see how they react.”
Robert Milic, Head of Games at SuperSport said: “Wazdan’s award-winning features and titles add real value to our offering, so we are thrilled to bring an influx of its games to our players.
“As a market leader in Croatia, it is imperative that our content remains of the highest calibre and genuinely excites players. By forging agreements with providers such as Wazdan, we can achieve this whilst elevating our position in the industry to new heights.”
The post Wazdan adds to Croatian presence with SuperSport tie-up appeared first on European Gaming Industry News.
Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.
“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.
“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.
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