partnerships
Kambi Group plc signs long-term sportsbook platform and front end agreement with Svenska Spel Sport & Casino
Former Swedish monopoly operator to leverage Kambi’s cutting-edge Complete sportsbook as well as Shape Games’ front end technology to launch highly differentiated sportsbook product
Kambi Group plc (“Kambi”), the world’s trusted sports betting partner, has signed an exclusive long-term agreement to power the online and retail sportsbook of Svenska Spel Sport & Casino, one of the leading operators in the regulated Swedish market.
Following a competitive tender process, Kambi was selected by Svenska Spel Sport & Casino due to the strength of its cutting-edge Complete sportsbook product, commitment to upholding the highest levels of compliance and its strong record of offering an extensive range of operator empowerment tools, including price differentiation. The agreement is expected to have a meaningful financial impact from H2 2024.
In line with Kambi’s modularisation strategy, the multi-channel partnership will also see Kambi subsidiary Shape Games power the front end of Svenska Spel Sport & Casino’s new sportsbook, giving the operator control over the user experience and enabling it to differentiate from its competitors.
State-owned Svenska Spel was founded in 1997 following the merger between AB Tipstjänst and Svenska Penninglotteriet AB and is one of the largest operators in Sweden’s regulated market with a strong online presence and 5,000 retail outlets.
Kristian Nylén, Kambi CEO and Co-Founder, said: “Svenska Spel is widely recognised as one of Sweden’s most prestigious brands and given Kambi’s strong Swedish roots, I am proud that we have been selected as the operator’s long-term sportsbook provider. As we continue to build commercial momentum and execute our long-term strategy, this partnership is a significant milestone for the business and will enable Kambi to further strengthen its position in one of our core markets.”
Morten Tonnesen, Shape Games Chief Commercial Officer, said: “This is an incredibly exciting new partnership for Shape Games which marks the third former state-owned monopoly we have partnered with. From day one, we have been dedicated to enhancing the sports betting user experience with our leading front end technology and we are really looking forward to working closely with Svenska Spel to deliver something truly unique for its players.”
Dan Korhonen, Svenska Spel Sport & Casino Head of Product Sportsbetting, said: “It has been an extensive process. We have evaluated a number of different alternatives and we feel we have found the perfect partner in Kambi. This partnership will further strengthen our offering. We look forward to launch our new Oddset sportsbook next year where focus will be on accommodating our customers on a new level.”
GoldenRace, leading provider of Virtual Sports and betting solutions, is excited to announce that it is now live on Microgame’s platform, a prominent Online gaming platform in the Italian market.
GoldenRace has cemented its legacy in Italy, where it continues to dominate the market with an unmatched portfolio. This launch with Microgame further strengthens GoldenRace’s market leadership in the Online gaming landscape, solidifying its position as a top provider and granting Microgame’s extensive network of operators access to the best Virtual Sports.
The integration of GoldenRace’s Virtual Sports adds exciting, realistic content to Microgame’s platform, including the most-played football in the industry, alongside other two fan-favourites: Greyhound Racing and Historical Horse Racing.
Gianluca Masone, Product Manager at Microgame said: “We are proud to be among the first B2B operators to launch the GoldenRace platform. With this partnership Microgame confirms its commitment to providing innovative products and cutting-edge solutions for the online gaming market, focusing on highly advanced and increasingly immersive virtual experiences.”
“Microgame is a fantastic partner for us in Italy,” said Martin Wachter, CEO & Founder of GoldenRace. “Their reach in the market is incredible. We are proud to be live with our leading Virtual Sports to their platform and excited to connect with even more Italian players.”
The post GoldenRace strengthens its Italian Virtual Sports dominance with Microgame appeared first on European Gaming Industry News.
FanDuel, North America’s premier online gaming company, announced a new partnership with the Professional Women’s Hockey League (PWHL) becoming an Official Sportsbook Partner and exclusive In-app Streaming Partner in the US.
This collaboration offers hockey fans unmatched access to the PWHL, with FanDuel streaming up to 90 regular season PWHL games and playoffs live on the FanDuel app. Fans can both watch and wager on their favorite teams and athletes throughout the season, with offerings including player prop bets, novelty markets and Same Game Parlays, all in one place. The partnership goes beyond the app, and starting at the beginning of the season, fans will see FanDuel as an integral part of PWHL games.
“FanDuel is proud to partner with the PWHL and support the league’s incredible athletes. This partnership is about creating a new era of fan engagement—one that brings hockey closer to fans while helping grow the visibility of women’s professional sports,” said Dale Hooper, General Manager of FanDuel Canada.
With this collaboration, FanDuel reinforces its leadership as the best sportsbook for fans to engage with their favorite teams and athletes, bringing them closer to the action and women’s hockey than ever before.
Endorphina has announced a new partnership with BetAPI.bet, a renowned company founded in 2015. With this partnership, Endorphina is integrating its top-tier slots into BetAPI.bet’s cutting-edge API platform.
Endorphina’s Inga Kadyrova said: “We are absolutely excited about this partnership as it significantly extends the reach of our games. By joining forces with BetAPI.bet, we’re able to deliver the very best in gaming entertainment to an even broader player base. Endorphina is the go-to choice for platform providers seeking high-quality, innovative content, and this collaboration takes that to the next level.”
Created by an experienced team of programmers in 2015, BetAPI.bet delivers high expertise and quality solutions for the betting business. With over 500,000 customers, BetAPI.bet’s team has worked for the Central Bank of Russia, the KDV Group and other major companies.
Timofei from BetAPI.bet said: “Partnering with Endorphina, a brand renowned for its creativity and quality, is a game-changer for us. Adding their exceptional slot games to our platform is a huge win for our users and enhances our reputation as the ultimate destination for top-tier gaming experiences.”
The post Endorphina Announces Partnership with BetAPI.bet appeared first on European Gaming Industry News.
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